IFAD Vietnam RIMS Training Workshop 2011 (3 of 7)

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    SAMPLING METHODS

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    CONTENT

    Sampling DesignTypes of Sampling Simple random sampling

    Systematic sampling

    Multi-stage sampling

    Cluster sampling

    Define sample size

    Types of survey error

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    Sampling Methods

    Non-probability sampling (no randomization) Exploratory research

    Convenience sampling (accidental sampling)

    Sampling without knowing the probability of thesample

    Probability sampling Generalization for the total population

    Undeviating results Sampling knowing the probability is in the sample

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    Non-probability Sampling

    Convenience sampling (easy sampling)Choose sample based on relationship

    network (e.g.. based on friends)

    Purposive Sampling (judgmental

    sampling)Select sample based on the research objects

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    Probability of being chosen is unknown

    Cheaper - but unable to generalise, potential for bias

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    Probability Sampling

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    Simple random sampling Systematic sampling

    Stratified sampling

    Multi-stage sampling

    Cluster sampling

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    Simple Random Sampling

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    Definition: Each element of the frame has anequal probability of selection and anygiven pair of elements has the same chanceof selection as any other such pair

    Selected probability: n/Nwhere n= sample size; N= population size

    Principles:

    The selected probabilities of all elements

    are equal Sampling steps:

    Defining the tot population

    Listing all elements to be sampled

    Numbering all the elements

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    Simple Random Sampling

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    Advantages: Simple

    Easy to measure sampling errors

    Disadvantages: All elements to be listed

    Not always choose the best representative sample

    Elements may be separate and difficult to gather

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    Simple Random Sampling

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    Ex.: estimate the ratio of dental caries among 1200students

    List out all students

    Number these students from 1-1200

    Choose sample size = 100

    Choose randomly 100 numbers from 1 - 1200

    How to conduct random sampling?

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    Simple Random Sampling

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    Excel: data analysis Stata: sample

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    Simple Random Sampling

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    Systematic Sampling

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    Principle:

    Sampling within regular interval depending on sampling

    intervals

    Advantages: Simple

    Easy to measure errors in sampling

    Disadvantages:

    All elements need to be listed

    Must be circulated

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    Systematic Sampling

    Steps

    N = 1200, and n = 60

    sampling interval = 1200/60 = 20

    List out the students from 1 - 1200 Choose randomly a number within 1 - 20 (e.g..

    8)

    Choose the 1st student = the 8th student in thelist

    Choose the 2nd student = 8 + 20 = the 28thstudent in the list

    and so on12

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    Systematic Sampling

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    Stratified Sampling

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    Principles:Categorize the sampling frame into

    separate strata. (E.g. age strata,

    occupation strata)Choose sample randomly in each stratum

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    Stratified Sampling

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    Advantages:

    Can collect data of the total and of each stratum.

    High correctness if the differences within each subgroup are

    more homogeneous than those among subgroups. Disadvantages:

    Difficult to define strata

    Accuracy of sampling no longer exist if there is not enough

    elements in each stratum. Can be fixed by selecting the sampling rate based on the total

    number of element in each stratum

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    Multi-stage Sampling

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    Principles:- Consecutive sampling

    Ex.:

    Sampling element: Household Stage 1: select areas

    Stage 2: select buildings

    Stage 3: select households

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    Cluster Sampling

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    Principles:Sampled elements not defined

    independently but within a group (cluster)Must indicate logical advantages

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    Cluster Sampling

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    Principles: The total population is divided into groups (e.g.. living

    areas)

    Choose randomly a group among these

    Within the selected group, choose all households (e.g..households in the group)

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    Example of cluster sampling

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    Area 4

    Area: 5

    Area 3

    Area 2Area 1

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    Cluster Sampling

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    Advantages: Simple, because not required to list all sampling

    elements in the population

    Cheap price

    Disadvantages: It possible that elements in the same group are more

    similar than those in other groups (homogeneity) This dependence needs to be considered in the

    sample size and during the analysis (design effect)

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    Choosing Sampling Methods

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    Studied population Scale and allocation in terms of geography

    Heterogeneity among variables

    Availability of the list of sampling elements

    Required correctness

    Available resources

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    Define sample size: SRS

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    Consider the following: Accuracy

    Differences against each research objectives

    Formula Sample size no = I

    2 * (pq)accuracy level

    Ex.: no = 1.962 * (.5 * .5)

    .052

    Sample size not dependent on total scale

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    Other things about sample size

    Defined population Finite Population Correction

    n = no/(1 + no/N)

    Design Effect

    Analysis of subgroups

    Increase sample size to supplement unansweredcases

    Costs

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    Survey Errors

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