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Applicant - Vivek Kapadia

1 September 2012

IE, Spain - MBA Application 2012 Essay Topic 2

Do you think that the lifestyle of the inhabitants of your town or city

reflects behavior that is in line with the concept of sustainable

development? In your opinion, what should be improved?

Mumbai…Circa 2013

What plagues the city? burgeoning population and rampant corruption spread far and wide to influence everything from the environment to one’s peace of mind!

One of the most dynamic and vibrant cities of India… contributes commendably to the growth of the country in terms of economic value, culture, diversity, advancement, employment opportunity, and technology

IE, Spain – MBA Application 2012

People of Mumbai

Tagged as ‘Mumbaiites’

inhabitants are typically warm, helpful and forthcoming,

even proven resilient in times of crisis…


Typical Mumbaiites

They love the ‘good things in life’ and this is quite evident from the

recent spate of malls in almost every part of the city

They love their frequent dose of ‘roadside food’, and dwell in

the comfort of the sun and rain for most of parts of the year


Mumbai galore

Fundamentally, Mumbai has something to offer for everyone …

from religious tolerance to its daily

share of nuances, this city caters to

cultural and ethnic diversity, variety of food,

entertainment, luxury, a wide

range of work opportunity, even

adventure, one just needs to will it and

they shall find it…


Strength of Mumbai

Resilient

Flexible

Cosmopolitan

Vibrant

Family oriented

Hardworking


Recent developments

Focus on higher education

Rise in per capita income

Recognizing women rights

Infrastructure development

Technological advancement

Upgradation in public transportation


Mumbai’s lifestyle

Sadly …Mumbai still remains host to a number of lifestyle

concerns which could have grave implications for its

future generations…

for its very own sustainable development


Spirit of Mumbai

Presently killing the spirit of Mumbai… “public apathy in the face of adversity!”


Mumbai reeling under pressure

frequent terrorist attacks

violent insurgencies

obsolete flood & drainage system violence & harassment towards women

political instability

health and lifestyle issues

red-tapeism & bureaucracy

growing water crisis

increasing power outages

rising stress & intolerance

rising inflation

infrastructure


Key lifestyle concerns

Key categories

affecting Mumbai

Social

Demographic

Infrastructure

Environmental


Social concerns & probable measures

Public apathy Motive and support victims of

adversity Zero tolerance for miscreants

Corruption & Bribery

Discourage corruption and bribery at all levels

Report instances to avoid widespread proliferation

Gender bias Support victims and generate

wider awareness Educate peers on the

drawback of gender bias

Woman empowerment

Recognize women rights Protect and provide adequate

safety to women

Vandalism Boycott all forms of vandalism Inform law makers and socially

abandon vandals


Demographic concerns & probable measures

Population congestion

Create awareness and use of contraceptives

Promote and practice family planning

Food habits Reduce excessive fast food

consumption

Promote awareness on ill effects of processed foods /

obesity

Traffic discipline Adhere to lane discipline and

alert maneuvering Control against road rage and

rash driving

Sedentary lifestyle

Endeavor towards work - life balance

Nurture a hobby and participate in diverse physical

activity

Social / Professional

burnout

Time-off for self contemplation and to discuss

problems / issues

Adequate breaks / rest from social and professional

outings


Infrastructure concerns & probable measures

Power Engage in power conservation Introduce renewable energy

measures

Water Prevent undue wastage Water conservation and

rainwater harvesting

Waste management

Practice and promote recycling / re-use

Innovate new waste management methods

Slum rehabilitation

Expedite slum rehabilitation Educate and improve life of

slum dwellers

Safety & Security

Be alert and aware of personal safety and information

Notify law enforcement agencies on suspicious

activities


Environmental concerns & probable measures

Pollution Reduce and control all forms

of pollution Proactively support

government control measures

Nature conservation

Protect flora and fauna Participate in tree plantation

and nature conservation drives

Open spaces Maintain parks and green

spaces Participate in gardening and

landscaping

Protect environment

Stringently fine and penalise environment degraders

Support to those engaged in protection and conservation


Negative influences

Pressure from social and peer groups

Excessive smoking and alcohol consumption

Stress and anger

Drugs and decadent lifestyle


To improve lifestyle & sustain development

Establish strong public support

systems

Ensure stringent law enforcement

Encourage work life balance

Improve Infrastructure

Practice better traffic

management

Introduce green spaces


What Mumbai needs?

&

‘Permanent CEO’ ‘Accountability’

To plan and execute development of the city, and incorporate global best practices from other world class cities

Severely blacklist and penalise those lacking commitment and sincerity in public / government service


Disclaimer

Source for images:

Google, news related and other websites in the public domain. None of the images have been clicked by me / involve my personal involvement, and are shown here purely for representation purposes.

Disclaimer:

The information and details contained in this document are merely from a personal viewpoint and in no way relate to any person, object, caste, religion, or category.

Any reference / resemblance to a person, object, caste, religion or category is purely coincidental.


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