Communications PlanApproach to informing employees, suppliers, and clients

Washington DC, October 25, 2013 IE Global Executive MBA Application Presentation

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Communications Plan – Executive Summary

We have received important instructions from senior management that must be properly disseminated to three stakeholder groups

Our Communications Team will package the instructions using different mediums to ensure effective communications

– Digital document in Word and PDF formats for email distribution

– High-level overview of the instructions in a PowerPoint presentation

– FAQ supplementary document

Stakeholder Managers will be assigned to shape the message specific to the interests of each stakeholder group

– Junior employees

– Suppliers

– Clients

Distribution of the instructions will be under the purview of Region/Country Managers after localization

– Localization of the instructions in native language (if necessary)

– Editing the instructions to reflect cultural sensitivities of the region/country

– Distribution of communique via email and scheduling of online meetings for each stakeholder group to provide a high level overview and field questions

We will leverage our best practices in crafting effective communications and our experience in international communications to reach our vast networks of stakeholders

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To ensure proper distribution of instructions, we will execute a communications plan that will reach employees, suppliers, and clients

Ensure that every part of the instructions will properly reach all subordinates, suppliers and clients, located in different parts of the world

Package the instructions using different mediums

Shape the message specific to the interests of each stakeholder group

Localize instructions (if required) and edit to reflect cultural differences

Distribute instructions and overview presentation geographically

Schedule conference calls to provide overview and address questions

Project Objectives

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We will focus on specific mediums and three stakeholder groups across our global footprint

Stakeholders

Geographies

Mediums

Project Scope

Mediums– Digital document in Word and PDF

formats for email distribution– High-level overview of the instructions

in a PowerPoint presentation– FAQ supplementary document– Conference calls

Stakeholders– Junior employees– Suppliers– Clients

Geographies: Regions and countries

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Our approach encompasses four distinctive and sequential phases

Phase

Activities

Keydeliverables

Timeline,milestones

01/11

2. Packaging1. Kickoff

Identify project team– Project Manager– Communications

Team– Stakeholder

Managers– Region/Country

Managers Identify stakeholders

3. Localization 4. Distribution

Identify stakeholder interests– Employees– Suppliers– Clients

Develop instructions collateral– Instruction– Overview – FAQ

Localize instruction packages to native language (if necessary)

Editing of instructions packages to reflect cultural differences

Develop stakeholder contact list

Distribute instruction packages electronically

Schedule conference calls

Kick-Off presentation Project Plan Stakeholder List Responsibility

assignment matrix (RAM), also known as RACI matrix

Instruction packages developed for specific stakeholder group– Employees– Suppliers– Clients

Localized and culturally sensitive instruction packages

Stakeholder contact list Distribution schedule

by region/country Conference call

schedule by region/country

1 week 1 week 1 week 1 week

08/11 15/11 22/11 29/11

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We will staff the project with cross functional teams that will work jointly with our stakeholder groups across the globe

Xxx XxxProject Manager

Xxx XxxCommunications

Team Lead

Xxx XxxStakeholder Team Lead

Project Team

Xxx XxxRegion/ Country

Lead

= Region/Country Manager