Idex April 2011

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April 11

INDIA RETAIL

EVENTS

GJEPC OrganisesTrend-ForecastingSeminar In MumbaiGIAHolds First-EverCareer Fair In India

INSIGHT

How AGTA PromotesColoured GemstoneJewellery At RedCarpet Events

SPOTLIGHT

Tackling TheHome MarketWith An OutsidePerspective

DIAMOND RETAIL

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4 IDEX MAGAZINE INDIA RETAIL | NO 05

Contentsmagazine india retailAPRIL

05 FROM THE EDITORS DESKTime For Retailers To Apply The Brakes To Diamond Prices

06MUMBAI DIAMOND MARKET REPORTIncreased Buyer Resistance To High Polished Prices

10 SPOTLIGHTTackling The Home Market With An Outside Perspective

16 INSIGHTHow AGTA Promotes Coloured Gemstone Jewellery At Red

Carpet Events

18 EVENTSGJEPC Organises Trend-Forecasting Seminar In Mumbai

GIA Holds First-Ever Career Fair In India

21 RETAIL ET CETERA

27DIAMOND RETAIL BENCHMARKA diamond price list to assure your customers

34COVER STORYRapidly Rising Diamond Prices Rocking The Boat

India is worlds largest jewellery market, but danger looms

54POLISHED DIAMOND PRICES

56U.S. MARKET WINDOW

08_w~B hram ~mOma H$s [anmoQ>C nm{bS> _y`m| Ho$ {V IarXXmam| H$m {VamoY

14nmoQ> bmBQ>~m n[ao` Ho$ gmW Kaoby ~mOma _| g\$bVm

44AmdaU H$Wmhrao H$s VoOr go ~T>Vr H$s_Vm| go S>m obVm ~mOma^ maV X w{Z`m _ | A m^ y fUm|H $m g ~g o ~S >m ~mOma, b o{H $Z I Vam| oA N y>Vm Zhs

www . i d e x o n l i n e . c o m

APR IL 2011VOL. 1 No. 05

EDITORIAL DEPARTMENT

EDITOR-IN-CHIEF Vinod Kuriyan

EDITORS Edahn Golan, Danielle Max

IDEX ONLINE RESEARCH Ken Gassman

INTERNATIONAL CORRESPONDENT

Tamar Katzav

ADMINISTRATION & MARKETING

MANAGING DIRECTOR Yaron Barzilay

MARKETING MANAGER Kuldip Bedi

SALES MANAGERSAnish Kuriakose, Osnat Davidov, Tali Kozik, Yaron Barzilay

PRODUCTION & CIRCULATION Helena Dorsht, Vera Podolny

ACCOUNT MANAGER Shuly Dori

ART DEPARTMENT

GRAPHIC DESIGNERS

Boris Mandelis(Red Designer Studio)

Ilana Akselrod (Red Designer Studio)

Liran Brener (Red Designer Studio)

Printed by SAP Printers, Lower Parel, Mumbai 400 013

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MUMBAI 400 004, INDIA

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IDEX Magazine - India Retail is published in India byIdex Online S.A.. Reprints of individual articles are obtainableon application to the editor. All rights reserved. No part of thispublication may be reproduced, stored in a retrieval system or

transmitted in any form or by any means without the prior writtenpermission of the Copyright owner.

PUBLISHED BY YARON BARZILAY FOR IDEX ONLINE S.A

ISSN 0334-68382003 IDEX ONLINE S.A.

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IDEX MagazInE InDIa REtaIl | nO 05: EDItOR 5

From the

Editors Desk

The best-laid plans can go awry as we all know.Plan as we may for controlled growth, the

market sometimes overtakes us and charts a

course of its own sometimes with drastic consequences

for even the most careful amongst us. Right now, the

diamond industry seems to be in a place where nobody

knows what might happen the very next day.

There isnt much one can do in the d iamond production

pipeline, as prices are subject to a number of pushes and

pulls from a variety of directions. The mines are forever

looking to increase prices as they seek to compensate for

reduced output that threatens to get even less in thefuture. And if the mines see polished prices climbing,

they are going to be even more inclined to jack up rough

diamond prices. But prices are also subject to issues

like whether processors have the capacity to process

all the rough that is coming on to a market.

The ultimate, and most powerful price setter is, of

course the consumer. Demand is the final arbiter of

any products price. But for any product like diamonds,

that has no utility value and is dependent solely on

its perceived value for its very existence, demand

is a tricky thing. Unlike bread, where necessity will

make the consumer pay whatever price an emergency

might throw up, the consumer has to continue to want

diamonds at the prices that might currently be quoted,

for those prices to be sustained.

The interesting thing is, just the fact that diamonds are

expensive will not deter consumers if they continue to

see value in them. Despite the sky-high prices of gold,for instance, consumers continue to buy the yellow

metal albeit in smaller quantities. But rapidly changing

prices are a real danger. The fact that they change so fast

engenders an uncertainty in the consumer about the

value of diamonds in relation to every thing else. That

uncertainty is the most likely trigger for a consumer

to stop buying diamonds.

If that happens, there will be a drastic price correction.

And that is something the industry could do without.

If jewellery retai lers were, instead, gradually apply the

brakes as it were, we could have a much more controlledresetting of the market. The retail industry is already

doing innovative things like coming up with designs

that have more open spaces or using electroforming to

produce hollow jewellery both of which reduce the

gold content in jewellery. They have also done away with

gold completely in many instances, setting diamonds

and gemstones in silver instead.

The question is, can the retail industry do something

similar for diamonds? There are no obvious answers.

The smallest diamonds are among those showing the

most rapid price increases. Retailers will have to come

up with really out-of-the-box ideas while the attempt

the delicate task of trying to determine how much is

too much for the consumer.

Time For Retailers To Apply TheBrakes To Diamond Prices

Vinod KuriyanEditor

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By Vinay Parekh

6 ideX Magazine india Retail | nO 05: MUMBai diaMOnd MaRKet RePORt

MumbaidiaMOnd MaRKet RePORt

The Hong Kong trade show, which took place

in the first week of March, took the market

by surprise with strong buying that was seen

there. Much of the buying was by Indian diamond

dealers. This buying also firmed up polished prices,

which had risen a short while ago, but were on uncertain

ground till then. The goods the Indians then brought

back to India have helped in some small measure in

easing the shortages of polished that have plagued the

Mumbai market.

The prices of the -2 sieve (-0.01 carat) and stars (-0.02

carat) have been spiralling upward at such a dizzying rate

that any price quoted on one week does not stand the

very next week. Many industry watchers say these prices

(and the speed of their escalation) are not sustainable

in the long term.

However, the latter half of March saw the onset of some

clear buyer resistance to the ever-escalating prices. At the

time of writing, the market had slowed down considerably,

due to this resistance. Sellers were, however, holding

firm with their prices and waiting for the next De Beers

Diamond Trading Company (DTC) sight, scheduled for the

last week of March. While there were wide expectations

of a further increase in rough prices at this sight, there

were some who wondered whether there might be some

sort of market correction. As it is, demand is expected to

fall off considerably in April and higher diamond prices

might not be sustainable.

Increased Buyer ResistanceTo High Polished Prices

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7Magazine india Retail | nO 05: MUMBai diaMOnd MaRKet RePORt

Size in Ct. (Sieve) Comments Forward Call

-0.01 (-2 ) Very oo emn for Si+/J+ oos.

goo emn for pqu oos. Softness seen n

very ow pqu oos. Over very oo emn

cross the bor. Very hot cteory.

Shortes w not ese. actvtes key to reuce

s skn prce oes not mtch wth offer prce.

Prces my see some ownwr tren.

-0.02 (+2-6.5) Very oo emn for Si+/J+ oos.

goo emn for pqu oos. Some softness

seen n very ow pqu oos. Hottest cteory.

Prces for VS+ oos re t the pek eve. Strs

fetchn more prces thn meees.

Severe shortes w be seen. lower ctvtes

expecte s p between skn prce & offer

prce ncreses. Some softness w be seen n

prces.

0.03-0.07(+6.5-11)

Very oo emn for Si+/J+ oos.goo emn for pqu oos. Most requre

seve s -8. Stey emn seen n ths sze.

Sy cvy s xpc. Ms o s hos srs. Shors w b s -8 sv.

0.08-0.14 (+11-14) Vry oo m for Si+ oos.

goo m for pqu oos.

acvy my mprov s vby of oos s

mor compr o srs & ms.

0.15-0.17

(+14-15.5)

Vry oo m for Si+ oos.

goo m for pqu oos.

acvy w rm sb wh shors of

oos.

0.18-0.22 (1/5) goo m for Si1+ oos. Ovr ow cvy xcp VS+ oos w b

s hs cory.

0.23-0.29 (1/4) goo emn for VS+ & pqu oos.demn for VS+ oos s mny for oc mrket.

acvy w rm sb. Shors w bs for VS+ oos.

0.30 (1/3) goo m for VS+ & pqu oos.

g-J co. s mor m.

dm & cvy w rm sb.

0.40 (3/8) goo m for VS+/g-J co. dm & prcs w rm sb. +0.45

carat will be difcult to nd.

0.50 (1/2) Vry oo m for Si+/J+ co.

goo m for i1/i2.

dm & cvy w b hhr. Br m

c b s for d-F co.

0.75 (3/4) goo m for i1/i2 & VS+/g-J co. +0.80

cr mor m.

Shors w b s for +0.90 cr.

dm for d co.mprov.

1.00 (4/4) Ovr vry oo m cross h bor.

Sro m for VS & Si oos. H-M coors

r mor m.

Svr shors w b s for H owr co. i

will be Difcult to nd premium sizes. Prices will

o up by 2%-3%.

+3.00 goo m for Si1+/H-K co.

dm for VS/i-K co. crss +5 cr

ss. VS/i-K co. crs +5 cr ss.

Shors w b s +5cr ss.

Prcs w o up by 2%-3%.

M U M B a i d i a M O n d t R a d i n g i n M a R C H

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8 MAGAZINE INDIA RETAIL | NO 05: MUMBAI DIAMOND MARKET REPORT

_w~B hram~mOma H$s [anmoQ>

_mM Ho$ nhbo hVo _| hmoZo dmbo hmJH$mJ QoS> emo Zo _O~yV IarXXmargo bmoJm| H$mo hamZ H$a {X`m& CZ_| go A{YH$Va IarXXma ^maVr`hram `mnmar Wo& Bg IarXXmar Zo nm{bS> _y`m| H$mo ^r T> {H$`m,OmoWmoS>o g_` nhbo D$Mo hE Wo,na V~VH$ do EH$ A{Z{VVm H$s pW{V_| Wo& ^maVr`m| Zo {OZ dVwAm| H$mo IarXm Am a dmng boH$a AmECZgo _w~B Ho$ ~mOma _| nm{bS> H$s H$_r _| Hw$N> amhV O$a AmB&

2 grd (-0.01 H$aQ>) H$s H$s_V VWm Q>mg (-0.02 H $aQ>) H$s

H$s_V BVZr VoOr go ~T>Vr ahr h {H$ EH$ gmh _| H$moQ> H$s JB H$s_VR>rH$ AJbo gmh VH$ ZhsahVr& H$B{deofkm| H$m H$hZm h {H$ `oH$s_V| (Ama CZHo$ d{ H$s aVma) b~o g_` Ho$ {bE {Q>H$m Zhs h&

hmbm{H$ _mM Ho$ Xygao {hgo _| h_oem ~T>Zo dmbo _y`m| _| Hw$N>IarXXmam| H$m n> {VamoY XoIZo H$mo {_bm& `h [anmoQ> {bIVog_` VH$ ~mOma CoIZr` $n go ZrMo Om MwH$m Wm& hmbm{H${dHo$Vm AnZr H$s_Vm| Ho$ gmW _O~yVr go OwS>o hE Wo Ama AJbo S>r ~r`g S>m`_S> QoqS>J H$nZr (S>rQ>rgr) H$m BVOma H$a ahoWo,Omo _mM Ho$ AmpIar hVo Ho$ {bE V` Wm& Ohm Bg pW{V_| a\$ _y` _| AmJo d{ hmoZo C_rX H$s Om ahr Wr,Hw$N> bmoJEogo ^r Wo {Oh| `h bJ ahm Wm {H$ `h _mHo$Q> H$aoeZ H$m hr

EH$ H$ma Vmo Zhs& {\$a Ab _| _mJ H$s H$m\$s H$_ hmoZo H$sC_rX H$s Om ahr Wr Ama hrao H$s D$Mr H$s_V| em`X b~o g_`VH$ Z hmo&

C nm{bS> _y`m| Ho$ {V IarXXmam| H$m {VamoY{dZ` nmaoI mam

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9

H$ao Q> gmBO(grd)

{Q>n{U`m ^mdr X`

-0.01

(-2)

SI+/J+ JwSg H$s AN>r _mJ&

{nH$ JwSg Ho$ {bE AN>r _mJ&

H$m\$s ZrMo dmbo {nH$ JwSg _| Hw$N> Z_u {XIr& ~moS> _|Hw$b {_bmH$a AN>r _mJ& H$m\$s hmQ> H$Q>Jar&

H$_r _| amhV Zhs {_boJr& _mJ H$s_V Ama Am\$a H$s_V_| _ob Zhs ahZo go J{V{d{Y`m H$_ hmo gH$Vr h& _y`m|_| Hw$N> ZrMo H$s Q |S> {XImBnS> gH$Vr h&

-0.02

(+2-6.5)


{nH$ JwSg H$s AN>r _m J& H$m\$s ZrMo dmbo {nH$JwSg _| Hw$N> Z_u {XIr& g~go hmQ> H$Q>H$Jr& VS+JwSg Ho$ {bE H$s_V| nrH$ Va na& _b H$s VwbZm _|Q>mg H$mo A{YH$ H$s_V {_b ahr h&

H$m\$s H$_r {XImB nS>oJr& _mJ H$s_V VWm Am\$a H$s_VH$s ~rM H$s Xyar ~T>Zo go {ZZ J{V{d{Y H$s C_rX&H$s_Vm| _| Hw$N> Z_u {XImBnS> gH$Vr h&

0.03-0.07

(+6.5-11)


{nH$ JwSg H$s AN>r _mJ& g~go A{YH$ Amd`H$grd -8 h& Bg gmBO _| EH$ g_mZ _mJ XoIr JB&

EH$-g_mZ J{V{d{Y H$s C_rX h& _b CVZo hmQ> Zhs{OVZo Q>mg& -8 grd _| H$_r {XImB nS>oJr&

0.08-0.14

(+11-14)

SI+ JwSg H$s ~hV AN>r _mJ&

{nH$ JwSg H$s AN>r _mJ

`m|{H$ Q>mg Ama _b H$s VwbZm _| JwSg H$s CnbYVmA{YH$ h,Bg{bE J{V{d{Y _| gwYma Am gH$Vm h&

0.15-0.17

(+14-15.5)

SI+ JwSg H$s ~hV AN>r _mJ&

{nH$ JwSg H$s AN>r _mJ

JwSg H$s H$_r Ho$ gmW J{V{d{Y pWa ~Zr ahoJr&

0.18-0.22

(1/5)

SI1+ JwSg H$s AN>r _m J VS+ H$moN>moS>H$a Bg H$Q>Jar _| Hw$b {_bmH$a {ZZJ{V{d{Y {XImBnS>oJr&

0.23-0.29

(1/4)

VS+ VWm {nH$ JwSg H$s AN>r _mJ

VS+ JwSg H$s _mJ _w`V WmZr` ~mOma Ho$ {bE h&

J{V{d{Y pWa ~Zr ahoJr& VS+ JwSg _| H$_r {XIoJr& 0.30

(1/3)

VS+ & {nH$ JwSg H$s AN>r _mJ h&

G-J col. H$s A`{YH$ _mJ h&

_mJ Ama J{V{d{Y EH$ g_mZ AWdm pWa ~Zr ahoJr&

0.40

(3/8)

VS+/G-J col. ~o hVa _mJ& _mJ Ama H$s_V| pWa ah|Jr& +0.45 H$aQ> m H$aZmAmgmZ Zhsh&

0.50

(1/2)

SI+/J+ col. Ho$ {bE AN>r _mJ&

I1/I2 Ho$ {bE AN>r _mJ&

_mJ Ama J{V{d{Y A`{YH$ ah|Jo& Ho$ {bE ~ohVa _mJXoIo Om gH$Vo h&

0.75(3/4) I1/I2 & VS+/G-J col. Ho$ {bE AN>r _mJ&+0.80 H$s A{YH$ _mJ h& +0.90 H$aQ> H$s H$_r XoIZo H$mo {_boJr&D col. H$s _mJ ~T>Vr Om ahr h&

1.00

(4/4)

~moS> _| Hw$b {_bmH$a ~hV AN>r _mJ& VS & SIJwSg H$s O~aXV _mJ& H-M H$s _mJ A{YH$ h&

H bmoAa col. H$s ^mar H$_r XoIZo H$mo {_boJr& r{_`_gmBO m H$aZm H${R>Z hmoJm& H$s_V _| 2%-3% H$sd{ hmoJr&

+3.00 SI1+/H-K col. Ho$ {bE AN>r _mJ&

+5 H$aQ> gmBO _| VS/I-K col. H$s _mJ ~T> OmVr h&

+5 H$aQ> gmBO _| H$_r XoIZo H$mo {_boJr&

H$s_V _| 2%-3% H$s d{ hmoJr&

MAGAZINE INDIA RETAIL | NO 04: MUMBAI DIAMOND MARKET REPORT

_w~B {ham ~mOma H$m H$mamo~ma

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Spotlight

10 IDEX MagazInE InDIa REtaIl | nO 05: spOtlIght

In an unusual step, a huge

Indian gem and jewellery firm

has decided to enter the Indian

branded jewellery segment by bringing

in a brand that it had developed

for the Hong Kong and Chinese

market. The century-old KGK group,

an integrated conglomerate that

encompasses practically everything

in the jewellery value pipeline from

coloured gemstone and diamond

cutting and polishing to jewellery

manufacture and marketing, all the way to the ultimate

downstream product, jewellery brands, has chosen to

bring in its Entice brand from the Far East instead of

developing a brand in India itself.

The brand was launched in 2004 by Sanjay Kothari,

who heads the KGK groups operations in Hong Kong

and China. It has successfully won an internationalclientele and now is making inroads to the Indian

market. Today, the brand has 16 stand-alone show-

rooms in Hong Kong, various cities in China, Delhi

and Jaipur.

Kothari responded by email to questions from IDEX.

Excerpts:

As the KGK group is one with a

history of over a century in India

and has a strong manufacturing

and retail base in India, what

made you feel that a brand you

developed in Hong Kong and ob-

viously initially targeted at the

market there first, would help

the KGK group expand its retail

and brand presence in India?

The Indian economy is at a take off

stage where we expect GDP growth to be between eight

and ten percent for the next 5 years. Already, this growth

has propelled the upper middle class to a level where it

aspires for luxury products and a quality lifestyle. The

diamond jewellery market is growing at a good rate, with

consumers today rapidly moving from traditional gold and

silver jewellery to the diamond-set variety. Entice Jewel-

lery caters to this upper end segment of people who have

a refined taste and are wi lling to pay a premium for quality

workmanship that makes every jewel a unique piece.

Can you explain the statement, Entice Jewellery

is Indian at heart & International at soul?

The KGK group started its journey in 1905 from India

and in the century of its existence, it has spread to al-

Tackling The Home Market WithAn Outside Perspective

By Vinod Kuriyan

sanJaY KOthaRI

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11IDEX MagazInE InDIa REtaIl | nO 05: spOtlIght

most all the important trading centers of the world.

Having gained worldwide acclaim for its products and

ethical dealings in business, it was time to look home-

wards and cater to the discerning class in the Indian

market.

We consider design to be soul of jewellery and En-

tice Jewellery has been designed by international

designers keeping the sensibilities of Indian

women in mind. The making of each

piece of jewellery is an elaborate

process and involves a lot of per-

sonal attention and customi-

zation. These qualities are in

sync with the Indian ethos

in which personal rela-

tionship are given greater

weightage than business

relationships.

Has the development

and operation of the

brand in Hong Kong

brought new perspec-

tives and ideas on how to

do the same in India?

The international customers

of our brand are well traveled

people with an eye for detail, who

appreciate the good things in life. We

have brought a similar shopping ex-

perience to the Indian consumers at our

stores in India. Customer service is the corner-

stone for any successful business and we are focused

on providing the international service Entice is known

abroad for.

Does this reverse integration bring any other

strengths and synergies to the brand?

Apart from the obvious synergies of inventory ratio-

nalization, I find the product design and development

synergy to be most beneficial. India has a rich heritage

and legacy of world famous jewels and that is definitely

a source of inspiration for our international design-

ing team in Hong Kong. There is also a commonality

of taste. A necklace choker which has been developed

for Indian market is also being well received at Interna-

tional shows.

How is the product line designed and manufac-

tured? Does designing take place in India or in

Hong Kong? Where does the manufacturing take

place?

Our design team headed by Manju Kothari who is based

in Hong Kong, keeps experimenting to produce innova-

tive and unique jewellery pieces. We plan to introduce

some very unique jewellery collections not seen

before in the Indian market. Recently, we

launched a collection called The Rhythm

of Life which is inspired by music and

one called the Tanarika collection,

which is based on floral designs.

We will keep coming with such

innovative collections in the fu-

ture. Our design team is located

in Hong Kong as well as India

and share a close rapport

with the sales team, who pro-

vide valuable insights into

customer requirements. En-

tices manufacturing takes

place in Hong Kong.

Is the product line more di-

amond-heavy or does it have

a substantial range that draws

on KGKs established presence in

the coloured gemstone industry?

Initially we started with diamond centric

Jewellery but we realised that there is a huge

potential for jewellery with coloured gemstones as

the central theme. Since KGK has a colossal presence

in the coloured gemstone marke,t it was a natural pro-

gression for Entice to adapt to the coloured gemstone-

centric product range.

What sort of market are you going after the

more traditional bridal and socio-religious one

that has heavy sales at specific times like Diwali

or the more modern fashion-driven one?

The Indian jewellery market is still largely driven by so-

cial norms and religious celebrations. Marriages, gifting

during marriages and festivals like Diwali and Navratra

are important events where big ticket purchases are

made.

The urban young who are well travelled and much better

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12 IDEX MagazInE InDIa REtaIl | nO 05: spOtlIght

informed, are the ones who are making a difference on

the retail landscape and changing the buying patterns by

timing their purchases on occasions or celebrations.

Moreover, the Indian subcontinent encompasses a whole

gamut of consumers from the traditional to the new

breed of fashion-conscious consumers and Entice would

cater to both these segments.

Are there any other comments youd like to make?

Starting with the vi-

sion that India is now

modern by design,

Entice takes the rich

jewellery heritage

that this country is

privileged to have en-

joyed and gives it a truly

contemporary twist. Its designs

meet the growing demand for an interna-

tional aesthetic that at the same time makes

a bold statement about Indias style leader-

ship on the world stage.

If design is what distinguishes Entice, quality is

its hallmark. Each of its pieces is individually crafted to

maintain the luxury status of the brand and meet with

the highest international standards for unblemished

stones.

Entice specializes in rare diamonds as well as pains-

taking craftsmanship and the insistence that every

piece is fashioned as a work of art. Moreover, each

jewel sold comes with quality certi fication to endorse

its value.

EntIcE REtaIl OutlEt

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MAGAZINE INDIA RETAIL | NO 05: SPOTLIGHT 13

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gO` H$moR>mar

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14 IDEX MAGAZINE INDIA RETAIL | NO 05: SPOTLIGHT

`m Amn Bg H$WZ H$mo Oam g_PmH$a ~VmEJo, E{Q>e dobar {Xbgo ^maVr` Ama Am_m go AVam>s` h?

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15IDEX MAGAZINE INDIA RETAIL | NO 05: SPOTLIGHT

ehar `wdm dJOmo AN>m Imgm `mm H$aVo h Ama H$m\$s OmZH$marm H$a boVo h, arQ>ob n[a` _| AVa bm aho h VWm do ZE Cgdm|Ama _mH$m| na IarXXmar H$a CgHo$ ZE nQ>Z~Zm aho h&

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`m Amn H$mo B Ama{Q>nUr H$aZm Mmh|Jo?

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Vm{H$ ~mS> H$m bOar Q>oQ>g _|Q>oZ {H$`m Om gHo$ Ama ~oXmJ aZHo$ CV_ {dVar` _mZH$m| na Iam CVa gHo$&

E{Q>g H$mo Xwb^ hram| Ama H${R>Z H$marJar _| _hmaV hm{gbh, gmW hr `h Bg ~mV na Omoa XoVm h {H$ haoH$ nrg H$moH$bm_H$ H$m` H$m $n {X`m Om gHo$& BgHo$ Abmdm haoH$ {~Ho$hE nrg Ho$ gmW JwUdmm _mUn hmoVm h, Omo BgHo$ d`y H$mo~T>mVm h&

EZQ>m`g [aQ>ob dobar Q>moa

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Insight

16 IDEX MagazInE InDIa REtaIl | nO 05: InSIgHt

The American Gem Trade Association (AGTA) is

dedicated to the promotion of coloured gemstones

and pearls, and one way that we accomplish this is

by actively working to get its members jewellery

placed on celebrities at high profile awards shows.

The AGTA Collection Red Carpet Program has had a

presence at the Golden Globe Awards, the Academy

Awards and the Primetime Emmy Awards in rece nt

years.

According to the AGTA, celebrities have become the single

most influential group in a consumers purchase decision,

surpassing even friends, according to a study. An AGTA

release noted, Our culture is celebrity-driven with the

most popular television shows and magazines reporting

on celebrities every move. Celebrities are the trend-

setters when it comes to fashion, so it is important for

us to do what we can to make sure that they accessorize

with coloured gemstones and pearls.

How AGTA Promotes Coloured GemstoneJewellery At Red Carpet Events

natalIE pORtMan

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17IDEX MagazInE InDIa REtaIl | nO 05: InSIgHt

The AGTA Collection is a way for the association to

use the economies of scale to allow for individual

members to have a presence at special events, where

they might not be able to afford to participate on

their own. Participation in the AGTA Collection is

open to all AGTA Members. The variety of designers

also makes the collection a really eclectic selection ofjewellery for celebrities and stylists to choose from.

Generally, says AGTA, it has a high percentage of its

pieces chosen for placement at events due to the

quality and style of its members submissions.

AGTA works with the StyleLab Jewellery Preview

Suite at the Red Carpet events. The suite is typically

set up for three to four days prior to the event at

a secret location in Los Angeles. Celebrities, stylists

and the media can view the jewellery on a by-

appointment-only basis. Jewellery expert and stylist

Michael OConnor of Style & Substance is on handin the suite to help select the jewellery that best

accessorizes their outfits for the Red Carpet.

Working with the American Gem Trade Association

as a partner for my celebrity dressing events is such

a pleasure, says OConnor. Not only does it allow

me to showcase a rainbow of colored gemstone

options, but it helps me provide celebrities and

stylists creative, unique and well crafted jewellery

from the talented AGTA roster. It definitely allows

me to meet every styling aesthetic.

The day after the event is spent scouring all of the

sources for images of the celebrities that wore the

jewellery. We try to provide quality pictures of

each individual in our members jewellery it is

the primary reason they participate in the program.

Whether they say it or not, by wearing the jewellery,

each of the celebrities is endorsing the brand that

they wear. It is instant fashion credibility for that

designer and some great PR ammunition to share

with their clients and potential clients. MaRISa tOMEI

REESE WItHERSpOOn

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Events

18 IDEX MagazInE InDIa REtaIl | nO 05: EVEntS

A two-day jewelry trends forecasting seminar

conducted by the Trends Jewellery Forecasting

(TJF) group, was held over February 28th and

March 1st in Mumbai, with about 200 attendees

from jewellery manufacturing companies

and design schools. Organised by the Gem &

Jewellery Export Promotion Council (GJEPC)and sponsored by the Gemological Institute

of America (GIA), the seminar was part of

the GJEPCs plan to move the Indian gem and

jewellery industry further along the pipeline

to becoming a global design hub and industry

pacemaker from being merely an offshore

production centre.

Conducted by TJF co-founder and creative

director Paola De Luca, the seminar included such topics

as the decoding of social phenomena and their impact

on consumer attitudes and the subsequent directions

product development takes. As TJF CEO Paolo Novembri

pointed out in his opening remarks, events like those

unfolding in the Middle East todayultimately impact the design and

development of products for various

markets. Elaborating on the point,

he told IDEX, Designing product

for Europe today means one has to

take into account the fact that the

continent is today a multi-ethnic

and multi-cultural market. Product

development has to be far more

nuanced.

GJEPC chairman Rajiv Jain noted

in his introduction, As India

works towards becoming the next

design destination for jewelry, it is

imperative to understand the worlds

various markets and determine the

creative direction we have to take

towards providing our clients with

product they want.

GJEPC Organises Trend-ForecastingSeminar In Mumbai

paOlO nOVEMBRI

gJEpc EXEcutIVE DIREctOR SaBYaSachI RaY IntRODucES thE SEMInaR. On StagE aRE

chaIRMan RaJIV JaIn, paOla DE luca, paOlO nOVEMBRI anD VIcE chaIRMan SanJaY KOthaRI

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19IDEX MagazInE InDIa REtaIl | nO 05: EVEntS

The Gemological Institute of America (GIA) held its first-

ever career fair in India on March 14th. Some 300 gem

and jewellery professional hopefuls registered to interact

with 54 firms, ranging from diamond manufacturers

through jewelry manufacturers and retail outlets, who

were looking to recruit new talent. The initiative was

co-sponsored by the Gem & Jewellery Export Promotion

Council (GJEPC).

The career fair, which brought together the gem and

jewelry industry and young talent that is looking to make

a career in the field, has been a successful GIA initiative

in the United States for some 20 years now. With a large

number of its own graduates who have specialized in

gemology, diamond grading, jewelry design, manufacture

and management, taking part, career fairs have been

instrumental in injecting much-needed professional

talent into an otherwise largely conservative industry.

In India, said Vinod Hayagriv, chairman of the All-India

Gems & Jewellery Trade Federation (GJF), who was one

of a panel that gave the job-seekers an introductory

overview of the industry and fielded questions, the

rapidly growing domestic market and thriving export

industry had an urgent need for some 10,000 new recruits

every year for the next 10 years at least. Along with

the growth, he noted, there are a large number of

continuing retirements and the gap in talent is actually

impeding growth.

GJEPC vice chairman Sanjay Kothari made much the

same point, observing that apart from the two years of

the global recession, the diamond and gem and jewelry

industry in India has recorded a steady minimum 15

percent growth over the past several decades. It looked

to continue growing for the foreseeable future. He noted

that with some 300,000 jewellery outlets in the country,

the demand for trained talent was huge.

GIA managing director for India and the Middle East

Nirupa Bhatt said that the this initial career fair was

in response to a strong industry demand for just such

an initiative. She told IDEX Online that interestingly,

the majority of registered job-seekers were not GIA

graduates, but people from all over the country who

had responded to advertisements about the fair.

GIA Holds First-Ever Career FairIn India

nIRupa Bhatt aDDRESSES thE caREER faIR

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THE LATEST AND

GREATEST

As trade show season gets firmly underway,the latest trends are coming to the fore. IDEXMagazine presents some of the most beautifuldesigns and creations to pass our way recently.

What takes your fancy?

charM OFFensiVe

Its La Vie en Charms byP l where

this fun and quirky charm sterling silver bracelet isconcerned. The jewelry house offers a range of 100

charms to compose and recompose unique and

individual jewelry pieces. These little baubles make

life just that little bit more charming.

JeWelry by Pierre

lannier

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RetailEtCetera

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First things First

The design of the Premier Bijou watch from h

Wo echoes the arches of the brands iconic

New York flagship salon. The bejeweled timepiece

is set with 371 diamonds totaling 2.46 carats. The

dial is adorned with a radiating pattern composed

of concentric diamonds running from larger to

smaller as they converge towards the center.

Watch by harry Winston

taste OF Paradise

Italian jewelry house dm brings you a little

slice of perfection with its latest offering, the Paradise

collection. The line, which echoes the starry skies

and distant constellations, includes rings pendants

and earrings in white and yellow gold, enhanced by

diamonds and precious stones for extra sparkle. The

ring comes in 18 karat white gold with diamonds or

in 18 karat white gold with diamonds and sapphires.

JeWelry by DaMiani

sitting Pretty

These stackable pav rings from the Becaro

collection byiBB t avvmay be light in weight

but they are heavyweight fashion hitters. The rings

are set with 0.12 carats of diamonds and come in

four classic shapes and three gold colors. If the rings

werent enough of a fashion statement on their

own, they are available with matching pendants

and earrings to create a complete set. JeWelry by ibb tel aviv

22 iDeX Magazine inDia retail | no 05: retail et cetera

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scOrPiOn tail

Scorpions arent typically the friendliest

creatures that come to mind, yet in robo

Coins Unique Pieces collection they become

downright glamorous. Coins jewelery

reinterprets the creatures from head to tailthrough coils of tubular mesh in yellow, rose

and white gold animated with precious colored

stones and illuminated by diamonds.

iMaginatiVe JeWels

The focal point of alfieri & St Johns Island

collectionare magnificent round colored gemstonesthat seemingly embody the planets in the solar

systems. Pink tourmaline, amethyst, topaz and smoky

quartz are used for rings, earrings and necklaces. Each

jewelry item is set in white, red or yellow gold and is

studded with diamonds that simply dazzle.

JeWelry by alFieri & st John

JeWelry by roberto coin


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deeP BlUe sea

Theres nothing fishy about this stunning piece

from French jewelry house avV. The Etoile d'

Mer sits on a grey gold necklace with jasper balls. It

is pavd with 5.2 carats of pink sapphires and 1.62

carats of diamonds. The underwater creation is also

available as a ring for added sparkle.

Paris chic

The Quesaco line from Mo P is certainlyfor lovers of color. These rings boast diamonds,

rose cut pink sapphires and rose cut purple

sapphires. They are available in 18 karat white or

red gold and feature 1.17 carats of diamonds and 8

carats of precious gems. Trs, trs chic!

JeWelry by aveva

JeWelry by bellon

MirrOr, MirrOr On the Wall

The contemporary gold Mirror Ribbon ring collection

from Bo is set with diamonds or precious stones.

The mirror under the ring under the stones enlarges

and multiplies the characteristics of the gems, making

them truly the fairest of them all!

JeWelry by Mathon Paris

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Old schOOl

These platinum and diamond antique earrings by

Mu r may be inspired by the past, but

they are certainly forward looking in terms of style.

Phyllis Bergmans philosophy is to celebrate life, love

and family with jewelry designed to make every day

special and special days unforgettable. We say, shes

succeeded.

alWays a lady

This Lady G platinum and diamond pendant from

gumu is perfect for every occasion and will

turn any female into a real lady! The classic design

can easily go from day to night, and anywhere in

between.

JeWelry by guMuchian

JeWelry by cobra JeWel

JeWelry by Mercury ring

SnakeS eyeS

We are not exactly sure how you pronounce

the Edwige collection from cob Jw. But

no matter how you say it, this line of mother of

pearl, sterling silver and CZ stones is sure to be a

conversation starter. The collection includes a ring,

earrings, necklace and pendant.


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For the first time ever, Indian diamond jewellery retai lers

have a retail benchmark for diamond prices, enabling

them to assure their consumers about the retail prices

being charged for diamonds. The endorsement of the All

India Gems & Jewellery Trade Federation (GJF) makes

the benchmark prices accepted countrywide, giving the

consumer further confidence to buy diamonds.

The Diamond Retail Benchmark (DRB) is derived from up-

to-date market data using an objective and fully transparent

system. Standard retail mark-ups across the country have

been factored in to ensure that the norms of every geographic

market in the country are accounted for.

The diamond category is one of the few retail sectors that

up to now has not had a credible retail price benchmark

for consumers. For consumers, many of them first-

time diamond buyers, the purchase of a diamond may

sometimes prove to be a confusing experience. As a

luxury product that is bought to celebrate major life

events and which will accompany them everywhere,

confidence is essential. Consumers should be able to

buy a diamond with the confidence of knowing they

paid a fair price.

The DRB presents a retail price benchmark for a diamond

based on each of the 4Cs Cut, Carat, Colour and Clarity.

The DRB should be used as background information

only. Actual prices are determined by the sellers.

Your input will only make the system better. We urge

you to contact us at anytime with your comments,

suggestions and questions.

IDEX Online

Call us at (022) 6633 2187

Fax us at (022) 6633 2186

Email us at [email protected]

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ABOUT THE IDEX ONLINE DIAMOND RETAIL BENCHMARK

27IDEX Magazine India Retail | NO 05: DRB

8/7/2019 Idex April 2011

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8/7/2019 Idex April 2011

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This price list reflects sugges ted retail prices for polished diamonds . Diamonds may, and should, sell at discounts compared to this list. For moreeducation on prices and discounts please visit www.diamondSRP.com. Copyright 2009 by WFDB and IDEX Online S.A. All rights reserved.

D R A F T J A N U A R Y 1st 2 0 10

IF VVS1 VVS2 VS1 VS2 SI1 SI2 SI3 I1 I2 I3

D 195931 161099 139329 121913 113205 87080 74018 65310 56602 43540 30478

E 165453 148037 126267 113205 104497 82726 69664 65310 52248 39186 26124

F 156745 143683 117559 104497 95789 78372 65310 60956 47894 34832 26124

G 143683 126267 108851 95789 82726 69664 60956 56602 43540 34832 21770

H 126267 113205 100143 87080 74018 65310 56602 52248 39186 30478 21770

I 104497 91434 87080 78372 65310 60956 52248 47894 39186 30478 21770

J 78372 74018 69664 60956 56602 52248 47894 43540 34832 30478 17416

K 69664 65310 60956 52248 47894 43540 39186 39186 34832 26124 17416

L 56602 52248 52248 47894 47894 43540 39186 30478 26124 21770 13062

M 47894 47894 43540 39186 39186 34832 30478 26124 21770 17416 13062

N 39186 43540 34832 30478 30478 26124 21770 21770 17416 13062 13062Round

1/5

(0.1

8-0

.22)


D 243590 200285 173220 151567 140741 108262 92023 81197 70370 54131 37892

E 205698 184046 156980 140741 129915 102849 86610 81197 64957 48718 32479

F 194872 178633 146154 129915 119088 97436 81197 75784 59544 43305 32479

G 178633 156980 135328 119088 102849 86610 75784 70370 54131 43305 27066

H 156980 140741 124502 108262 92023 81197 70370 64957 48718 37892 27066

I 129915 113675 108262 97436 81197 75784 64957 59544 48718 37892 27066

J 97436 92023 86610 75784 70370 64957 59544 54131 43305 37892 21652

K 86610 81197 75784 64957 59544 54131 48718 48718 43305 32479 21652

L 70370 64957 64957 59544 59544 54131 48718 37892 32479 27066 16239

M 59544 59544 54131 48718 48718 43305 37892 32479 27066 21652 16239

N 48718 54131 43305 37892 37892 32479 27066 27066 21652 16239 16239 Round

1/4

(0.2

3-0

.28)

Round

-1/2

(0.4

5-0.4

9)

Round

1/2+

(0.5

0

-0.6

9)


D 314630 266225 229922 205719 169416 133113 121011 108910 84708 66556 48405

E 266225 235972 205719 193618 163365 127062 108910 102860 78657 60506 42354

F 254124 229922 199669 181517 151264 121011 102860 96809 78657 60506 42354

G 229922 199669 175467 157315 133113 114961 96809 90759 72607 54455 36303

H 205719 181517 157315 139163 121011 108910 90759 84708 66556 54455 36303

I 175467 151264 139163 121011 108910 96809 84708 78657 60506 48405 36303

J 139163 127062 121011 102860 90759 84708 78657 72607 54455 48405 30253

K 127062 114961 108910 90759 84708 72607 66556 60506 48405 42354 30253

L 108910 102860 96809 84708 78657 66556 60506 54455 42354 36303 24202

M 90759 84708 78657 72607 66556 60506 54455 48405 36303 30253 24202

N 72607 66556 60506 60506 54455 54455 48405 42354 30253 24202 24202


D 483393 371387 324227 259381 241696 200431 159166 147376 117901 94321 64845

E 359597 324227 300647 247591 218116 182746 147376 135586 112006 88425 58950

F 324227 300647 277067 235801 206326 165061 135586 123796 106111 82530 58950

G 288857 265276 247591 218116 182746 147376 117901 112006 100216 76635 53055

H 259381 235801 212221 188641 159166 135586 112006 106111 94321 70740 53055

I 212221 194536 176851 153271 135586 117901 106111 100216 88425 70740 53055

J 165061 153271 141481 123796 117901 106111 94321 88425 82530 70740 47160

K 141481 135586 129691 112006 106111 94321 88425 82530 76635 64845 47160

L 123796 117901 112006 106111 100216 88425 82530 76635 64845 58950 41265

M 106111 100216 94321 88425 88425 76635 70740 64845 58950 53055 35370

N 88425 82530 76635 70740 76635 64845 58950 53055 53055 47160 29475


D 251533 206816 178868 156509 145330 111792 95024 83844 72665 55896 39127

E 212406 190047 162099 145330 134151 106203 89434 83844 67075 50307 33538

F 201226 184458 150920 134151 122972 100613 83844 78255 61486 44717 33538

G 184458 162099 139741 122972 106203 89434 78255 72665 55896 44717 27948

H 162099 145330 128561 111792 95024 83844 72665 67075 50307 39127 27948

I 134151 117382 111792 100613 83844 78255 67075 61486 50307 39127 27948

J 100613 95024 89434 78255 72665 67075 61486 55896 44717 39127 22358

K 89434 83844 78255 67075 61486 55896 50307 50307 44717 33538 22358

L 72665 67075 67075 61486 61486 55896 50307 39127 33538 27948 16769

M 61486 61486 55896 50307 50307 44717 39127 33538 27948 22358 16769

N 50307 55896 44717 39127 39127 33538 27948 27948 22358 16769 16769Round

1/3

(0.2

9-

0.3

7)


D 289425 244898 211503 189239 155844 122449 111317 100185 77922 61224 44527

E 244898 217068 189239 178107 150278 116883 100185 94620 72356 55659 38961

F 233766 211503 183673 166976 139146 111317 94620 89054 72356 55659 38961

G 211503 183673 161410 144712 122449 105751 89054 83488 66790 50093 33395

H 189239 166976 144712 128015 111317 100185 83488 77922 61224 50093 33395

I 161410 139146 128015 111317 100185 89054 77922 72356 55659 44527 33395

J 128015 116883 111317 94620 83488 77922 72356 66790 50093 44527 27829

K 116883 105751 100185 83488 77922 66790 61224 55659 44717 38961 27829

L 100185 94620 89054 77922 72356 61224 55659 50093 38961 33395 22263

M 83488 77922 72356 66790 61224 55659 50093 44527 33395 27829 22263

N 66790 61224 55659 55659 50093 50093 44527 38961 27829 22263 22263 Round

3/8

(0.3

8-

0.4

4)


D 589628 450892 387305 341059 312156 265911 237007 196543 167639 109833 69368

E 433550 387305 346840 323717 289033 254349225446 184981 161859 104052 69368

F 387305 352621 323717 300595 271691 237007 208104 179201 156078 98271 63587

G 346840 312156 289033 265911 242788 213885 190762 173420 150297 98271 57807

H 312156 283253 260130 237007 219665 196543 179201 161859 138736 92491 57807

I 260130 242788 231227 213885 196543 179201 156078 144517 132955 86710 57807

J 196543 190762 184981 167639 161859 156078 144517 127175 121394 80929 52026

K 173420 167639 161859 144517 138736 127175 115613 109833 98271 75149 52026

L 144517 138736 132955 127175 121394 115613 104052 98271 75149 63587 46245

M 132955 127175 121394 115613 109833 104052 98271 92491 69368 57807 40465

N 121394 115613 109833 104052 98271 92491 92491 86710 63587 52026 34684Round

3/4

(0.7

0

-0.8

9)

Round

0.9

0

(0.9

0

-0.9

9)


D 717609 598949519843 412484 372931 350329 299475 231669 186465 129961 79107

E 593299 559396474639 378581 355979 327727 288174 220368 180815 124310 73456

F 559396 531144 440736 361630 339028 310776 276873 214718 175164 118660 73456

G 474639 435086 372931 333378 310776 288174 254271 203417 169514 113009 67806

H 384232 361630 339028 316426 293824 265572 242970 192116 158213 107359 67806

I 322077 305125 282523 271222 248621 237320 214718 175164 146912 101708 62155

J 265572 254271 242970 231669 214718 209067 192116 158213 135611 96058 62155

K 220368 214718 203417 192116 180815 175164 158213 135611 107359 84757 56505

L 186465 180815 175164 163864 158213 152563 141262 124310 101708 79107 50854

M 169514 163864 158213 152563 146912 141262 129961 113009 96058 73456 50854

N 152563 146912 141262 141262 135611 129961 118660 101708 90407 67806 50854

Prices are in Rupees Per Carat Powered by www.idexonline.com

DRAFT APRIL 1st 2011

THE DIAMOND RETAIL BENCHMARK - INDIA

DIAMOND RETAIL BENCHMARK FOR POLISHED DIAMONDS


Disclaimer: This Diamond Retail Benchmark India (DRB) is an informational and educational tool for diamond consumers. Organized around the the 4Cs - Carat, Cut, Color & Clarity - the DRB India is based onmarket data from the diamond trading centers Worldwide and market research assessment of customary retail mark-ups. Endorsed by the All India Gem & Jewelry Trade Federation (GJF), as well as the World Federationof Diamond Bourses (WFDB) The DRB should be used as background information only. Actual diamond sale prices may be differ compared to this benchmark, depending on demand and supply at time of transaction;source of the diamond certificate; fluorescence; cut specifications; payment and other terms of business; foreign exchange rates; special stones and other business considerations. This is published jointly by The All

India Gems and Jewellery Trade Federation (GJF), a trade body headquartered in Mumbai, and IDEX, a diamond research house headquartered in Tel Aviv Israel, with a view of unbiased service to the consumer

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D 1415903 1042007 888770 674240 527133 447450 373897 294214 251307 171625 98071

E 968453 913288 772311 619075 496486 416803 355508 275825 239049 165495 91942

F 876511 796829 704887 563909 471968 398414 337120 263566 226790 159366 85812

G 619075 594557 570039496486 441320 373897 324861 251307 220660 153236 79683

H 514874 490356 459709 416803 380026 355508 312602 245178 208401 147107 79683

I 441320 429062 398414 355508 337120 318731 281955 226790 190013 134848 73553

J 367767 355508343249 324861 294214 281955 263566 202272 165495 122589 73553

K 330990 318731 306473 294214 251307 245178 220660 183884 153236 110330 67424

L 294214 281955 275825 263566 232919 220660 196142 171625 140977 98071 61295

M 245178 239049 226790 214531 190013 177754 159366 134848 122589 91942 61295

N 196142 196142 177754 165495 147107 134848 122589 101708 104201 85812 61295Round

4/4

(1.0

0-1

.49)


D 1621402 1312851 1210001 925651 744151 598951 490050 375100 296450 187550 108900

E 1282601 1228151 1028501 871201 707851 574751 465850 356950 284350 181500 102850

F 1113201 1016401 968001 798601 677601 544501 435600 344850 272250 175450 96800

G 780451 762301 726001 659451 592901 496100 405350 320650 260150 169400 90750

H 629201 611051 592901 538451 502150 459800 387200 296450 248050 163350 90750

I 556601 550551 532401 471900 435600 405350 344850 272250 235950 151250 84700

J 459800 453750 435600 393250 356950 344850 302500 242000 199650 139150 84700

K 375100 363000 350900 344850 308550 284350 260150 217800 181500 127050 78650

L 338800 326700 314600 296450 272250 260150 235950 199650 163350 121000 72600

M 284350 278300 266200 260150 229900 217800 199650 169400 145200 108900 72600

N 229900 229900 217800 202653 187550 175450 163350 139150 127050 96800 72600Round

1.5

0

(1.5

0-1

.99)

Round

3.0

0

(3.0

0-3.4

9)

Round

3.5

0

(3.5

0-3.9

9)


D 4036651 3128080 2777631 2148121 1700326 1122734 830693 545143 467265 246612 136286

E 3063182 2784121 2336325 1869060 1564040 1057836 785265 519183 434816 240122 129796

F 2641345 24336722050774 1700326 1453713 992938 752816 493224 408857 227143 123306

G 2115672 1901509 1713305 1525101 1278489 895591 713877 467265 389388 220653 116816

H 1602979 1538081 1427754 1246040 1070816 772285 681428 441306 369918 214163 116816

I 1142203 1109754 1070816 960489 817714 674938 590571 402367 343959 201184 110326

J 928040 915061 882612 798244 720367 584081 519183 369918 305020 181714 103837

K 856653 817714 785265 713877 642489 499714 434816 337469 272571 168735 103837

L 642489 610040 577591 551632 499714 376408 318000 279061 214163 162245 97347

M 532163 519183 499714 467265 428326 337469 285551 253102 188204 149265 97347

N 421836 428326 421836 382898 356939 298530 253102 227143 162245 136286 97347


D 4070468 3154285 2800901 2166117 1714570 1132140 837653 549709 471180 248678 137427

E 308884428074452355898 1884718 1577143 1066698 791843 523533 438459 242134 130883

F 2663473 24540602067955 1714570 1465892 1001257 759123 497356 412282 229046 124339

G 2133396 1917439 1727658 1537878 1289200 903094 719858 471180 392650 222501 117795

H 1616408 1550966 1439715 1256479 1079787 778755 687137 445003 373017 215957 117795

I 1151772 1119051 1079787 968536 824564 680593 595519 405738 346841 202869 111251

J 935815 922727 890006 804932 726402 588974 523533 373017 307576 183236 104707

K 863829 824564 791843 719858 647872 503900 438459 340296 274855 170148 104707

L 647872 615151 582430 556254 503900 379561 320664 281399 215957 163604 98162

M 536621 523533 503900 471180 431915 340296 287943 255222 189781 150516 98162

N 425370 431915 425370 386105 359929 301031 255222 229046 163604 137427 98162


D 2278229 1839670 1657411 1355546 985334 751815 615122 421472 330343 193649 108900

E 1782714 16688021423893 1213157 945465 734729 598035 410081 318952 187954 102850

F 1566282 1412502 1270112 1070767 905596 694860 558166 392994 307561 182258 96825

G 1127723 1036594 945465 865727 791684 649295 535384 370212 290474 176563 96825

H 877118 820162 763207 723338 672077 580948 501210 341734 273387 170867 91129

I 711946 689164 649295 598035 552470 501210 455646 313256 261996 159476 85434

J 569557 546775 523993 489819 455646 415777 387299 284779 239214 142389 85434

K 512601 495515 478428 444255 415777 375908 347430 273387 205041 136694 79738

L 398690 387299 375908 358821 324648 296170 267692 227823 176563 130998 74042

M 341734 336039 330343 324648 279083 250605 227823 199345 148085 119607 74042

N 284779 284779 284779 259118 233518 205041 187954 170867 127050 108216 74042Round

2.0

0

(2.0

0-

2.4

9)


D 2634072 2127013 1916287 1567273 1139236 869244 711199 487303 381940 223896 125118

E 2061161 1929458 1646295 1402643 1093140 849488 691444 474133 368770 217311 118533

F 1810925 1633125 1468495 1238014 1047044 803392 645348 454377 355600 210726 111948

G 1303866 1198503 1093140 1000947 915340 750711 619007 428037 335844 204141 111948

H 1014118 948266 882414 836318 777051 671688 579496 395111 316089 197555 105363

I 823148 796807 750711 691444 638762 579496 526814 362185 302918 184385 98778

J 658518 632177 605837 566326 526814 480718 447792 329259 276578 164630 98778

K 592666 572911 553155 513644 480718 434622 401696 316089 237066 158044 92193

L 460963 447792 434622 414866 375355 342429 309503 263407 204141 151459 85607

M 395111 388526 381940 375355 322674 289748 263407 230481 171215 138289 85607

N 329259 329259 329259 299591 269992 237066 217311 197555 138289 125118 85607 Round

2.5

0

(2.5

0-

2.9

9)

Round

4.0

0

(4.0

0

-4.9

9)


D 5053306 4015834 3671953 2960876 2325570 1416325 1019987 559536 471180 248678 137427

E 4004177 36544673159045 2646137 2197343 1363868 990844 530393 438459 242134 130883

F 3613668 3153216 28443062447968 2010831 1293926 967530 501251 412282 229046 124339

G 2727736 24479682296427 2162372 1766034 1148214 891760 472108 392650 222501 117795

H 2074945 1970032 1835976 1707749 1433810 1025815 821818 448794 373017 215957 117795

I 1497924 1422153 1363868 1258955 1101586 856789 728562 425480 349710 202869 111251

J 1206499 1148214 1113243 1025815 909245 751876 635306 390509 308910 186512 104913

K 1025815 961702 926731 862617 769361 611992 542050 355538 274855 170148 104707

L 705248 670277 641135 611992 542050 437137 378852 297253 221483 163604 98162

M 606164 582850 565364 530393 483765 390509 338053 273939 198169 150516 98162

N 507079 495422 489594 448794 425480 343881 297253 250625 174855 137427 98162 Round

5.0

0

(5.0

0

-5.9

9)


D 6979636 528499247564934003956 3044615 1855492 1258058 631901 471180 269994 143614

E 5233291 4710536 4147570 3590348 2872278 1717622 1217846 597434 442331 258505 132125

F 4595645 4136081 3791407 3360565 2470159 1568264 1166145 574456 425097 247016 126380

G 3446734 3102060 2855044 2625262 2182931 1447628 1102955 551477 402119 235527 120636

H 2757387 24988822297823 2068040 1729111 1258058 993808 494032 379141 229782 117795

I 1987616 1861236 1798046 1608476 1447628 1062743 861683 436586 350418 218293 111251

J 1493585 1418905 1321248 1263802 1206357 947852 764026 396374 310206 206804 104913

K 1166145 1079977 1028276 970830 913384 746792 631901 361907 281483 189570 104707

L 855939 821472 781260 746792 689347 574456 436586 315951 247016 172337 98162

M 741048 706580 677858 649135 620412 517010 390630 281483 212549 155103 98162

N 626157 591689 574456 551477 551477 459565 344673 250625 178081 137869 98162






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D 118903 111231 99725 92054 76711 69040 57533 53698 46027 34520 23013

E 111231 103560 92054 76711 65205 61369 53698 53698 42191 30685 23013

F 103560 95889 80547 69040 61369 57533 49862 49862 38356 26849 19178

G 95889 84382 72876 65205 57533 53698 46027 46027 34520 26849 19178

H 76711 72876 65205 61369 53698 49862 42191 42191 30685 23013 19178

I 61369 57533 53698 53698 49862 46027 38356 38356 30685 23013 15342

J 49862 46027 46027 42191 42191 38356 34520 34520 26849 19178 15342

K 42191 38356 34520 34520 34520 30685 26849 26849 23013 19178 15342

L 38356 34520 34520 30685 30685 30685 26849 23013 15342 15342 11507

M 34520 34520 34520 30685 30685 30685 26849 23013 15342 11507 11507

N 34520 34520 34520 30685 30685 30685 26849 23013 15342 11507 11507Fancy

1/5

(0.1

8-0

.22)


D 128811 120501 108035 99725 83104 74794 62328 58173 49862 37397 24931

E 120501 112190 99725 83104 70638 66483 58173 58173 45707 33242 24931

F 112190 103880 87259 74794 66483 62328 54018 54018 41552 29086 20776

G 103880 91414 78949 70638 62328 58173 49862 49862 37397 29086 20776

H 83104 78949 70638 66483 58173 54018 45707 45707 33242 24931 20776

I 66483 62328 58173 58173 54018 49862 41552 41552 33242 24931 16621

J 54018 49862 49862 45707 45707 41552 37397 37397 29086 20776 16621

K 45707 41552 37397 37397 37397 33242 29086 29086 24931 20776 16621

L 41552 37397 37397 33242 33242 33242 29086 24931 16621 16621 12466

M 37397 37397 37397 33242 33242 33242 29086 24931 16621 12466 12466

N 37397 37397 37397 33242 33242 33242 29086 24931 16621 12466 12466Fancy

1/4

(0.2

3-0

.28)


D 174812 160638146465 137015 118117 103943 94493 85044 61421 47247 37797

E 160638 151189 137015 127566 113392 94493 85044 80319 56696 42522 33073

F 151189 141740 127566 118117 108667 89769 80319 75595 51971 37797 28348

G 141740 127566 118117 108667 99218 85044 70870 70870 47247 37797 28348

H 122841 113392 103943 99218 89769 80319 66145 66145 42522 33073 28348

I 99218 94493 89769 85044 75595 70870 61421 61421 42522 33073 23623

J 80319 75595 75595 70870 61421 56696 51971 51971 37797 28348 23623

K 70870 61421 56696 51971 51971 47247 37797 37797 30685 25570 23623

L 61421 56696 51971 47247 47247 42522 37797 33073 28348 23623 18899

M 51971 47247 47247 42522 42522 40913 35799 30685 23623 18899 18899

N 46027 46027 46027 40913 40913 40913 35799 30685 20456 18901 18899Fancy

-1/2

(0.4

5-0.4

9)


D 262218222638202848183058168215 138530 118740 108845 94003 74213 54423

E 227585202848188005163268148425123688 98950 98950 89055 69265 49475

F 202848188005168215 153373 138530 118740 94003 94003 84108 64318 49475

G 188005 168215 153373 138530 123688108845 89055 89055 74213 59370 44528

H 168215 153373 143478 128635 118740 94003 84108 84108 69265 54423 44528

I 143478 128635 123688 113793 103898 94003 84108 79160 64318 54423 39580

J 113793 103898 98950 94003 89055 84108 79160 69265 59370 54423 39580

K 89055 79160 79160 74213 74213 69265 64318 64318 54423 49475 34633

L 74213 69265 69265 64318 64318 64318 59370 59370 49475 44528 34633

M 59370 59370 59370 54423 54423 54423 49475 49475 44528 39580 29685

N 49475 49475 49475 44528 44528 44528 39580 39580 39580 34633 24738 Fancy

1/2+

(0.5

0

-0.6

9)


D 158537148309132966 122738 102282 92054 76711 71597 61369 46027 30685

E 148309138080 122738 102282 86939 81825 71597 71597 56255 40913 30685

F 138080 127852 107396 92054 81825 76711 66483 66483 51141 35799 25570

G 127852 112510 97168 86939 76711 71597 61369 61369 46027 35799 25570

H 102282 97168 86939 81825 71597 66483 56255 56255 40913 30685 25570

I 81825 76711 71597 71597 66483 61369 51141 51141 40913 30685 20456

J 66483 61369 61369 56255 56255 51141 46027 46027 35799 25570 20456

K 56255 51141 46027 46027 46027 40913 35799 35799 30685 25570 20456

L 51141 46027 46027 40913 40913 40913 35799 30685 20456 20456 15342

M 46027 46027 46027 40913 40913 40913 35799 30685 20456 15342 15342

N 46027 46027 46027 40913 40913 40913 35799 30685 20456 15342 15342Fancy

1/3

(0.2

9-0.3

7)


D 173463 159398 145334 135957 117204 103140 93764 84387 61369 46882 37505

E 159398 150022 135957 126581 112516 93764 84387 79699 56258 42194 32817

F 150022140645 126581 117204 107828 89075 79699 75011 51570 37505 28129

G 140645 126581 117204 107828 98452 84387 70323 70323 46882 37505 28129

H 121893 112516 103140 98452 89075 79699 65634 65634 42194 32817 28129

I 98452 93764 89075 84387 75011 70323 60946 60946 42194 32817 23441

J 79699 75011 75011 70323 60946 56258 51570 51570 37505 28129 23441

K 70323 60946 56258 51570 51570 46882 37505 37505 30685 25570 23441

L 60946 56258 51570 46882 46882 42194 37505 32817 28129 23441 18753

M 51570 46882 46882 42194 42194 40913 35799 30685 23441 18753 18753

N 46027 46027 46027 40913 40913 40913 35799 30685 20456 18755 18753Fancy

3/8

(0.3

8-

0.4

4)

Fancy

3/4

(0.7

0

-0.8

9)


D 348382272024 257707243390229073 205211 176577 162260 124081 85902 57268

E 276796257707248162229073209983 181349 157488 147943 119309 81130 52496

F 262479 248162 238618219528195666 171805 147943 138398 114536 76358 52496

G 248162233845219528200439181349 152715 138398 133626 109764 76358 47724

H 224300 205211 200439 186122 162260138398128853 124081 100219 71585 47724

I 190894 176577 171805 157488 133626 119309 109764104992 90675 66813 42951

J 152715 143171 138398128853 124081 114536 95447 90675 76358 62041 42951

K 128853 119309 114536 109764104992 95447 85902 81130 66813 57268 38179

L 104992 100219 95447 90675 90675 85902 81130 71585 57268 47724 38179

M 81130 81130 81130 76358 76358 76358 71585 71585 47724 42951 33406

N 66809 66809 66813 62041 62041 62040 62041 39580 39580 38179 28634


D 392166310085300965282724264484250804218883177843 132242 95761 59281

E 310085300965282724269044255364 237124205203 168723 127682 91201 54721

F 300965282724264484255364241684228003200643 164162 127682 86641 54721

G 282724264484255364246244228003209763186963 159602 123122 82081 50161

H 246244228003218883209763196083186963 164162 150482114002 82081 50161

I 218883205203200643 191523 177843 173283 150482 132242 109442 77521 45601

J 186963182403 177843 168723 164162 155042 136802 118562 95761 68401 45601

K 150482 145922 141362 136802 136802 127682 118562 104882 82081 59281 41041

L 118562 114002 109442104882104882 100322 95761 86641 63841 50161 38179

M 91201 91201 91201 86641 86641 86641 82081 77521 50161 45601 36481

N 72961 72961 72961 68401 68401 68401 68401 68401 39580 38179 36481Fancy

0.9

0

(0.9

0

-0.9

9)




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D 600399403322362073343740 316241 279575 233743 192494 146662 100830 64165

E 403322 362073348323 334574 307074 265826 224577 187911 142079 96247 59582

F362073348323 339157320824288742256659219994 183328 137496 96247 59582

G 348323 339157 325407 302491 274992 238326206244 174162 128330 91664 54998

H 288742270409256659 242910 219994 201661 178745 164995 123746 87081 54998

I 247493238326229160 219994 201661 183328 160412 151246 119163 82498 50415

J 210827 201661 192494 183328 174162 160412 142079 128330 100830 68748 50415

K 174162 169578 164995 160412 151246 142079 128330 114580 91664 59582 45832

L 142079 137496 132913 128330 119163 109997 105414 91664 73331 54998 41249

M 123746 119163 114580 109997 105414 96247 91664 87081 64165 50415 41249

N 105414 100830 96247 91664 91664 82498 77914 68401 54998 45832 41249Fancy

4/4

(1.0

0-1

.49)


D 771222 530522486312 471575 442102 412628 338945 265261 201402 127718 73684

E 530522 486312 471575456839432277402804334033260349196490 122806 73684

F486312 471575 456839 432277 412628 388067319296250524 186665 117894 68771

G 471575456839432277 417541 388067353682299647240700 181753 112982 63859

H 383155 373331 358594343857324208299647260349 216139 162104 108069 58947

I 329120 319296 314384299647284910 270173 225963 196490 152280 103157 58947

J 255437 250524245612 235788225963 216139 186665 162104 127718 93333 54035

K 221051 216139 211226 201402 191578 186665 167016 142455 112982 83508 54035

L 186665 181753 176841 171929 157192 152280 137543 117894 98245 73684 49122

M 157192 152280 147367 142455 132631 127718 117894 108069 83508 68771 44210

N 127718 122806 117894 112982 108069 103157 98245 98245 68771 63859 41249Fancy

1.5

0

(1.5

0-1

.99)


D 2094847 16929581486990 1220738 1044912 748519 512409 411936 351653 185874 105496

E 1632675 1502061 13814941150408 979605 723400 487291 391842 326535 175826 100472

F 1421683 1336281 12207381059983 904251 673164 467196 376771 311464 165779 95449

G 1255904 1170502 1105195 924345 808802 597810 457149 356677 296393 155732 90425

H 1039888 989652 899227 773637 663117 502361 421984 326535 271275 145685 90425

I 793731 748519 708330 648046 532503 442078 366724 291370 246157 135638 85401

J 567668 542550 517432 482267 437054 351653 306440 236110 195921 125590 80378

K 457149 442078 421984 406913 361700 301417 266252 210992 175826 115543 75354

L 331559 316488 301417 276299 261228 216015 195921 170803 145685 105496 65307

M 246157 236110 221039 205968 195921 165779 150708 135638 120567 100472 60283

N 160756 155732 140661 135638 130614 118917 118940 113769 98255 95449 55260Fancy

3.0

0

(3.0

0-

3.4

9)


D 2120778 1713914 150539612358491057846 757784 518751 417035 356006 188175 106802

E 1652885152065413985951164648 991731 732355 493322 396692 330577 178003 101716

F 1439281 1352822 1235849 1073103 915444 681497 472979 381435 315320 167831 96630

G 1271450 1184991 1118876 935787 818814 605210 462808 361092 300062 157660 91544

H 1052760 1001902 910358 783213 671325 508580 427207 330577 274633 147488 91544

I 803556 757784 717098 656068 539095 447550 371263 294976 249204 137317 86459

J 574695 549266 523837 488237 442464 356006 310234 239033 198346 127145 81373

K 462808 447550 427207 411950 366177 305148 269547 213604 178003 116973 76287

L 335663 320405 305148 279719 264462 218689 198346 172917 147488 106802 66115

M 249204 239033 223775 208518 198346 167831 152574 137317 122059 101716 61030

N 162746 157660 142402 137317 132231 118917 118940 113769 98255 96630 55944Fancy

3.5

0

(3.5

0-

3.9

9)


D 1170217 850640 784844 714349 667353 540462 394772 296079 230284 136290 84594

E 850640 784844 714349 667353 601557 516963 385373 286680 225584 131591 79894

F 784844 714349 667353 601557 554561 493465 375973 277280 216185 126891 79894

G 695551 648554 601557 554561 531062 446468 361874 263181 206785 122191 75195

H 559260 512264 465267 441769 418270 375973 310178 234983 187987 117492 70495

I 441769 418270 394772 371274 347775 328977 281980 220884 173888 112792 70495

J 338376 324277 310178 296079 277280 263181 234983 178587 140990 103393 65795

K 286680 272581 263181 249082 244383 234983 216185 159789 126891 98693 61096

L 206785 197386 187987 173888 169188 164488 155089 131591 108092 89294 56396

M 169188 159789 150389 145690 140990 140990 131591 117492 98693 84594 51696

N 131591 122806 122197 117492 117471 108071 108092 103393 89294 79894 46997Fancy

2.0

0

(2.0

0-

2.4

9)


D 1287658936008 863610 786040 734327 594701 434391 325793 253395 149968 93084

E 936008 863610 786040 734327 661929 568845424048 315450 248223 144797 87912

F 863610 786040 734327 661929 610215 542988 413705 305108 237881 139626 87912

G 765355 713642 661929 610215 584359 491275 398191 289594 227538 134454 82741

H 615387 563674 511960 486104 460247 413705 341307 258566 206853 129283 77570

I 486104 460247 434391408534 382677 361992 310279 243052 191339 124112 77570

J 372335 356821 341307 325793 305108 289594 258566 196510 155140 113769 72398

K 315450 299936 289594 274080 268908 258566 237881 175825 139626 108598 67227

L 227538 217195 206853 191339 186167 180996 170653 144797 118940 98255 62056

M 186167 175825 165482 160311 155140 155140 144797 129283 108598 93084 56884

N 144797 134454 134461 129283 129260 118917 118940 113769 98255 87912 51713Fancy

2.5

0

(2.5

0-

2.9

9)

Fancy

4.0

0

(4.0

0

-4.9

9)


D 2951196 23816672143500 18949791646457994087 683435 497044 403848 217457 124261

E 2314359 21435002003707 1739653 1527374 957844 657547 471156 377960 207101 119083

F 2091725200370718483811594682 1356515 895714 636837 445268 357250 196746 113906

G 1770718 16050371470421 1403113 1175301 828406 621304 419381 336540 186391 108728

H 1444533 1361692 1247787 1159768 978555 724855 548819 383138 315830 176036 103551

I 1061395 1014797 957844 890536 833584 631660 481511 336540 274409 165681 98373

J 771453 740388 714500 673080 642015 512576 419381 289942 232989 155326 88018

K 610949 579884 553997 533286 497044 398670 357250 274409 212279 139794 82841

L 434913 424558 414203 393493 377960 305475 269232 222634 176036 124261 77663

M 341717 326185 315830 305475 300297 248522 217457 181214 144971 113906 72486

N 248522 227812 227773 217457 217431 191569 165681 139794 113906 103551 67308Fancy

5.0

0

(5.0

0

-5.9

9)


D 4369217 3328927 3058452273596222470261357578 879045 572159 426519 244468 140439

E 3271711 3048049280878325279042096184 1310765 853038 540951 400512 234065 130036

F 2782775 2600725244468122366231815306 1191132 806225 520145 384907 223662 119633

G 227823520805801950543 1768493 1498017 1066297 769814 499339 364101 213259 114432

H 1976551 1820507 1638456 14980171289959 925858 665785 452526 343296 202857 109230

I 1347175 1248348 1170326 1066297 977872 728203 561757 400512 317288 192454 98828

J 972671 925858 873843 811426 754210 603368 504541 353699 286080 176849 93626

K 775016 738606 702196 650181 624174 494138 421317 327691 260072 161245 88425

L 546152 520145 494138 478533 468130 374504 312087 280878 228864 145641 83223

M 457728 442123 416116 395310 374504 312087 270475 218461 171648 130036 78022

N 369303 364101 338094 312087 280878 249670 228864 156043 114432 114432 72820






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Rapidly Rising

Diamond PricesRocking

TheBoatIndia is worlds largest jewellerymarket, but danger looms

By Vinod Kuriyan

34 IDEX MAGAZINE INDIA RETAIL | NO 05: COVER STORY 34

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The dizzying upward spiral of diamond prices might

easily derail diamond consumption in India, worry

many industry insiders. While this is not a bubble

in the sense that diamonds arent being bought bydealers speculatively, says Gem & Jewellery Export

Promotion Council (GJEPC) vice chairman Sanjay

Kothari, how consumers will react is an extreme-

ly important question. Right now, Indians thinks

diamonds are a great alternative to gold, which

has, of course, gone through the roof in terms of

value. But the worrisome question is, how longwill they continue to put up with prices that are

changing literally every day? Will they continue

to buy or will they opt for some other alternative

like coloured gemstones?

IDEX MAGAZINE INDIA RETAIL | NO 05: COVER STORY 35

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Gitanjali Group chairman Mehul

Choksi thinks Indian consumers

could well opt for coloured

gemstones, and that is going to

have a major impact on diamonds,

he says, because India is one of the worlds largest

diamond consumers today and our consumption is

growing fast.

Choksi estimates that overall, some 15 percent of the

product stocked by most Indian jewellery retailers

is diamond jewellery (although specific retailers like

Tanishq, Joyalukkas probably carry close to 50 percent

diamond jewellery in their product offerings, while hi

Idex April 2011

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Transcript of Idex April 2011