Identity + Brand Standards Manual

8/6/2019 Identity + Brand Standards Manual

1/16

dey + badadadaual


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1 The Brand and The name

2 The UniversiTy logo and wordmark

eorizotaladteverticallogosBuerspace

Miimumsizes

Logocolours

Logousage

ewordmark

6 where To find The logo

Fileformatsadweretodowload

6 Press docUmenT checklisT

Asimplececklisttoesureyouaveallteifoadapprovalsrequiredforpritig.

7 The coloUr PaleTTe

eocialcoloursiPatoe,CMYKadRGB

8 The fonTs

Fotsadtypestadards

10 TemPlaTes

Margiadtypeguidesforletteread,mailiglabelsad

evelopes. WeretodaddowloadWordtemplatesforletteread,

evelopes,faxformsadmemos.

13 ordering BUsiness cards, adverTising or oTher

PrinT or weB design

BusiessCard

Advertisig

Oterdesigrequiremets

Ce


3/16

emily carr UniversiTy of arT + design idenTiTy + Brand sTandards manUa

Te Bad

Watis abrad?A bradecompasses all aspectsofa compay,productorservicete

ame,logo,typefaces,coloursadadvertisigslogasaretemostvisualaspects,butte

bradalsoicludestewoleexperieceeverytigtatcomestogetertoformimage

adreputatio.ForEmilyCarrUiversityofArt+Desig,tisexperieceicludeseverytig

fromwatssowigiagallery,toowtetelepoesareaswered,totelocatioofte

campus.eall-ecompassigbradaectstewaypeoplefeeladrespodweteytik

ofourUiversity.

EmilyCarrasbecomeaiteratioallyrecogizedistitutioforartaddesigeducatio.We

arestrivigtocreateadmaitaiapowerful,recogizableadcosistetbrad.Buildigad

maitaiigtebradbyaderigtoourstadardsiseveryoesjob.

The name official and noT-so-official

EmilyCarrasalogistoryofamecages.I1925te

VacouverScoolofDecorative+AppliedArtsopeedits

doorstoaspirigpaitersadvisualartists.I1933,teame

becameVacouverScoolofArt:DecorativeadApplied.I

1978,wewerereamedEmilyCarrCollegeofArt,adsortly

aftertat,EmilyCarrCollegeofArtadDesig.eext30yearsicludedtwostatuscagesfromCollegetoIstitute

toUiversity.

WitourmostrecetcagetoUiversity,wewatedto

stadardizewattecolloquialameoftescoolsould

be.Itwasagreedtatwesimplifyourame,embraceour

rootsadcelebratetecreative,freespirittattisisti-

tutiowasamedforadbekowrstadforemostas

EmilyCarrwittesecodaryempasisoUiversityof

Art+Desig.

WereferrigtoteUiversityispokeorwritteform,

EmilyCarrisourstadard.Pleasedootuseacroymssuc

asECUorECUAD.Ilegaldocumets,ourfullame,

EmilyCarrUiversityofArtadDesigsouldbeused.We

writigorspeakigformallyaboutteUiversity,ourfull

amesouldbestatedrstadforeveryistacetereafter

souldbereferredtoasEmilyCarrorteUiversity.

ECUAD

ECU

Ely CaUey f

A + Deg

Ely Ca



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emily carr UniversiTy of arT + design idenTiTy + Brand sTandards manUal2

BUffer sPace

eclearspacearoudtelogotatisequaltote

x-eigtoftewordsemilycarr.Pleasekeeptis

spacebetweetelogoadallotertype,grapics,

potosortepageedge.

x-height

x-height

Ely Ca Lg

eEmilyCarrlogoas2elemets:tewordmark(text)adteaccompayiggrapic(wire

budle).IteEmilyCarrlogo,tegrapicelemetisdesigedtobecageableteidea

beigtattelogowillcotiuetoevolve,terebyremaiigcurret,relevataditerestig.

As a simple example, te wire could be caged to a camera les we promotig tepotograpyprogram.Please t p t t u,teimagerywillbeattesole

discretioofteUiversitysdesigoce.

Two configUraTions

erearetwocoguratiosoftelogo:averticalversio

wereallteelemetsarestackedadaorizotalversio

weretegrapicadtewordmarkareside-by-side.

Botversiosareequallyacceptabletousepleaseusetemostappropriateforyourlayout.


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logo minimUm sizes

Forpritapplicatio,telogosouldappearosmallerta

7/8acrosstewordmarksectiooftelogo,fromteleft

sideofteetoterigtofter.Forwebapplicatio,te

miimumsizeis144pixels.

logo coloUrs

ereare3versiosofcolourlogos.Wicyouusewilldepedowatadowyouarepritig.Ifyouave

questios,pleasecalltedesigoceat6048443871.

Cu dmd h hz u pp

h cd d hz g.

2 coloUr: B + Pt 8420 t )

ewordmarkis8420silveradtegrapicisamixofblack

+8420silvertocreateaduotoe.

1 coloUr: Pt 8420 t )

ewordmarkadtegrapicpriti8420silver.

pt = 7/8

b = 144 px

Black and whiTe

ewordmarkpritsas80%blackadtegrapicpritsas

agreyscaleimage.P h h c d h 100% c, u

h 80% c c g. T m p h

m u ud d c h h p pp cp

h pd fm p, c p.

PAntonE 8420mEtALLiC siLvEr

BLACk(note: b&w version

tyPe is 80% blaCk)


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incorrecT Use of The logo

efollowigexamplesdepicttuseoftelogo:

Pleaseuseapproved,ualteredversiosolydoot

distorttelogoiayway.

Dootattempttotypetewordmarkyourself.

ewordmarksouldotbeblededoricorporateditooterlogosordepartmetames.

Dooticorporatetelogoorwordmarkitoasetece.

Dootaddtoordeletepartoftelogo.

Dootcagetecolourofaypartoftelogo.

Dootplacetelogoitoacotaiigsape.

emily carruniversity of art + design

student services

Welcome to the


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logo on BackgroUnds

Ifyouareplacigtelogooabackgroud,makesureitsterigtcolouredlogofortejobadtatitsplacediareadable

positio.ebackgroudsouldbeligteougtoprovidesucietcotrastadacleareougspacetobereadproperly.

The wordmark

ewordmarkreferstotetypeportiooftelogo.ewordmarkmaybeusedicertailayoutsweretecircleisrefer-

ecedelsewereotelayoutorwerepritigteciquesarelesstasatisfactoryforreproducigapotoelemetclearly.

ereisolyoeapprovedcoguratiooftewordmark-aligedleft.ereareafewdieretcolourvariatios:

Black and whiTe

PanTone 8420 ( t)

whiTe on solid BackgroUnd

t t t p)

not ok

logooatextured

backgroudistoo

diculttosee

not okoteougcotrast

betweelogoad

backgroud

ok

ok


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where To find The logo

PleasecotactDiaTracyiEmilyCarrsCommuicatiosOcetogrataccesstousetelogo.

[email protected]

Todowloadtelogo,visit.u./b.YouwilleedapasswordwiccabesuppliedbyDia(seeabove).

Pleasedowloadteversiooftelogotatisbestsuitedforyoureeds.JpegimagesaregoodforplacigitoWorddocu-

mets,oliedocumetsadoteri-ouseitems.Fordesigersadprofessioalpriters,useteeps(vector)versios.eselogoscaalleasilybemadesmallerbutpleasedootmaketemlarger.Makigtelogoslargertatelewillresult

ipoorqualityrepresetatioofteimage(pixelatedorfuzzy-lookigimages).Ifyourequirealargerformattatisotote

website,pleasecotacttedesigoceat6048443871.

Pe Dcue Checl

Before yoU send an iTem To Press, Use This handy checklisT To ensUre yoU have all yoUr informaTion:

EmilyCarrlogo parterlogo(ifapplicable)

poeumber(s)

websitead/oremailcotact

date(ifevetordeadlie)

creditforartwork(sigedreleaseform)ad/orpotograpyad/ormodelrelease

approvalfromUiversityAdvacemetOce


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Clu

firsT Tier coloUrs

OurprimarycolourpalettecosistsofcoloursselectedfromtePAnTOnEMATChInGSYSTEM(PMS)*.Coloursarealsosow

witaCMYKbreakdowforfour-colourpritigadaRGBbreakdowforelectroicmediaorwebuse.

second Tier coloUrs

Oursecodarycolourpalettecosistsoffouradditioalcolours.

PAntonE 8423 (eallc)**CMYK=57/54/51/22

RGB=10/96/97

PAntonE 305CMYK=51/0/9/0

RGB=112/205/227

PAntonE 4625CMYK=0/60/100/79

RGB=88/39/0

PAntonE 7546CMYK=33/4/0/72RGB=65/89/104

PAntonE 8420 (eallc)**CMYK=45/42/38/3

RGB=146/139/141

PAntonE 422CMYK=0/0/0/33RGB=182/184/186

PAntonE 3955CMYK=6/0/100/0RGB=247/236/0

*estadardsforPAnTOnEcoloursaresowitecurreteditiooftePAnTOnEformulaguide.Colourssowotis

pageareotitededtomatctePAnTOnEColourStadards,pleaseuseactualPAnTOnEcips.Dootattempttomatc

examplesitisguide.PAnTOnEisaregisteredtrademarkofPatoe,Ic.

**MetalliccoloursdootlookmetallicwerepresetedasCMYKversios.Fortisreaso,takecarewecoosigcolouradprittecique.Weidoubt,pleasecotacttedesigoceat6048443871.


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F

Primary fonT

Forpritmaterials,ourprimaryfotisLeituraSas.isfotfamilycomesi4weigtswitaccompayigitalics:

Leiturasansgrot1 A B C D E F G h I J K L M n O P Q R S T U V W X Y Z a b c d e f g i j k l m o p q r s t u v w x y z

iTalic 1 ab C D eF G H i J k l M n o PQ r s t U vw X y Z c d f g h j m p q u x z

Leiturasansgrot2 A B CD E F G Hi J k Lm n oP Qr stUv W X YZa bc de f g h j l pq u wx y z

iTalic 2 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

Leiturasansgrot3 a B cd e f g hi J k lm n oP Qr sTUv w X yz b j pq tu x

iTalic 2 ABCDEFGHI JKLMNOPQRSTUVWXYZ

abcdefgh i jk lmnopqrs tuvwxyz

Leiturasansgrot3 a B cd e f g hi J k lm n oP Qr sTUv w X yz b j pq tu x

itaLic3 ABCDEFGHI JKLMNOPQRSTUVWXYZ abcdefgh i jk lmnopqrs tuvwxyz

Curretly,EmilyCarrsUiversityAdvacemetoceasolyasigleuseliceseforLeituraSas.

efotcabepurcasedfromwww.myfots.com.


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secondary fonTs

erearealsoseveralaccompayigfacesiteLeiturafamilyicludigaserifversio,aslab-serifversioadevea

symbolsfot.AyoftefollowigfotsfromteLeiturafamilycaeasilybeusedalogsideLeituraSasadcabepurcased

trougwww.myfots.com.

leTTerhead and elecTronic forms fonT

Forwritigolettereadadallelectroicforms(fax,memoetc)pleaseuseArialregular.Allbodytextsouldbe9ptsizewit

tespacigsettoexactly14poits.

arial regUlar ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefgh i jk lmnopqrs tuvwxyz

iTalic 1 ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefgh i jk lmnopqrs tuvwxyz

arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghi jk lmnopqrstuvwxyz

Bold iTalic ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghi jk lmnopqrstuvwxyz


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teplae

margins and TyPe sTyle for The leTTerhead + second sheeT

estatioerytemplatescabefoudaddowloadedolieat.u./b.

1399 JostoStreet,Vacouver,BC,CaadaV6h 3R9

February 23, 2009

123 - 4567 West 4th Ave

Vancouver, BC Canada

V6H 3R9

Dear Sir,

In ver sequat alit do odio ex et aliquat lor sim vel duisit amet velit ing er iurer ad tat volore faciliquisl erit augait, sisci te feugait

alit eu faccum ver augait adit ipit luptat, sequat acidunt verit wisl inisi tationsenit etuercidunt eu guer inim vullaor aut lutet,

volorpe riusto dolessi.


alit eu faccum ver augait adit ipit luptat, sequat acidunt verit wisl inisi tationsenit etuercidunt euguer inim vullaor aut lutet,


Luptatet, sectet at. Ut luptatin erci er illaor ipismod olortin utate magnit ulla feugue et veliquat. Diat praesto odit exerosto ex

ea feuissi ex ea cortisi. Quat, quatetu mmodolore con ea feum irit eu faccum essi et lan ullan vullut acin ulla consecte commy

magna consequatie cortie magnit atue magna alisl do dolenibh exero del ut aliquate consequissed minim quat, consequisis

autet adit aciliquisi. A lam, conulpute minibh ero commod tem euipit utpatum sandreet vulput ea alit doloreet ing eugue eriusto

odo commod magna.

It atie modolore et landre coreet acin eugait, quis atum iustrud euis adio commy nonsequat nummodigna feuguer erostie

magna con volese dit at. Lore commolore do odolor se dolore volorperit nos augait augiat at lumsandigna henim zzrilla

facidunt wis exer sim iliscid uiscilit el dolor si.

Eriusto et praese corerit ad eumsan ullute molorer aestio con henim ilisi blaorpe rostrud tie magniamet, quip eros eui blamcon

umsandrercil ing exero commy num quat. Et loborer sequametue feuipit lamcommodo commy nulla ad dionsectem delit,

sustrud te esequat incillan ulput am, si.

Iquamet velit nibh ero dolesto odipit ea faccum erostie tat, conse faccum zzrillutat, quat ulla feummodit nos nim ver aliquat

alisissit dolut ut et ulla alit adit ing erosto dolenis eu facing euipit prat num iusto elit lan er acidunt equatio nullamc onulluptat at.

Sincerely,

Lorem Ipsum

1-1/8

2

TypefortebodyofteletterisArialregular,9ptsizewit14ptliespacig.

Lastlieoftypesouldsouldgoofurtertaliigupwittopole.

.75 .75

leTTerhead

Ely Ca Uey f A + Deg 1399 JostoStreet,Vacouver,BC,CaadaV6h 3R9







Luptatet, sectet at. Ut luptatin erci er illaor ipismod olortin utate magnit ulla feugue et veliquat. Diat praesto odit exerosto ex

ea feuissi ex ea cortisi. Quat, quatetu mmodolore con ea feum irit eu faccum essi et lan ullan vullut acin ulla consecte commy

nullam, conulpute minibh ero commod tem euipit utpatum sandreet vulput ea alit doloreet ing eugue eriusto odo commod

magna consequatie cortie magnit atue magna alisl do dolenibh exero del ut aliquate consequissed minim quat, consequisis

autet adit aciliquisi. A lam, conulpute minibh ero commod tem euipit utpatum sandreet vulput ea alit doloreet ing eugue eriusto

odo commod magna.




Eriusto et praese corerit ad eumsan ullute molorer aestio con henim ilisi blaorpe rostrud tie magniamet, quip eros eui blamcon

umsandrercil ing exero commy num quat. Et loborer sequametue feuipit lamcommodo commy nulla ad dionsectem delit,

sustrud te esequat incillan ulput am, si.

Iquamet velit nibh ero dolesto odipit ea faccum erostie tat, conse faccum zzrillutat, quat ulla feummodit nos nim ver aliquat

alisissit dolut ut et ulla alit adit ing erosto dolenis eu facing euipit prat num iusto elit lan er acidunt equatio nullamc onulluptat at.

Immodolore con ea feum irit eu faccum essi et lan ullan vullut acin ulla consecte commy nullam, conulpute minibh ero commod

tem euipit utpatum sandreet vulput ea alit doloreet ing eugue eriusto odo commod magna consequatie lam, conulpute minibh

ero commod tem euipit utpatum sandreet vulput ea alit doloreet ing eugue eriusto odo commod magna.

Quat, quatetu mmodolore con ea feum irit eu faccum essi et lan ullan vullut acin ulla consecte commy nullam, conulpute

minibh ero commod tem euipit utpatum sandreet vulput ea alit doloreet ing eugue eriusto odo commod magna consequatie

cortie magnit atue magna alisl do dolenibh exero del ut aliquate consequissed minim quat, consequisis autet adit aciliquisi. A

lam, conulpute minibh ero commod tem euipit utpatum sandreet vulput ea alit doloreet ing eugue eriusto odo commod magna.




Sincerely,

Lorem Ipsum

.75

1

.75

second sheeT-useasecodseetforletterslogertaoe

pieceofpaper.n h h p mg 1 h

g h cd h

leTTerhead one fUll Page or more

seTTing margins and fonTs

efotforallcorrespodeceisArialregular,sizedat9ptwit14ptliespacig.

IfyoueedtoresetteliespacigiMicrosoftWord,gototetmeuadselectpp.Fromteeditigwidowtatappears,selecttet poptio.Uderp,youcacageteliespacig.Coosextfromte

optioslistedadtypei14ptitet:eld.

Ifyoueedtoresettefot,igligtalltetypeyoueedtocage.next,gototetmeuadselectt.Ite

widowtatappears,clickotettab.Fromereyoucaselectaaditet t,selectuadallyite

eld,select9.


13/16


ecuad.ca

Letterfoldsdowtotito#10evelope.ebodyoftelettersouldfoldtoteisidesotattewebaddressisclearlyoteoutsidecover

ecuad.ca

Letterstusito#10evelopewittewebaddressfacigyou.

leTTerhead shorT leTTers

2.5

2.5

TypefortebodyofteletterisArialregular,9ptsizewit14ptliespacig.

.75 .75

leTTerhead - n h g m mg f h

.

Back of leTTerhead


October 24, 2008

123 - 4567 West 4th Ave

Vancouver, BC Canada

V6H 3R9

Dear Recipient,







Luptatet, sectet at. Ut luptatin erci er illaor ipismod olortin utate magnit ulla feugue et veliquat. Diat praesto odit exerosto ex ea

feuissi ex ea cortisi. Quat, quatetu mmodolore con ea feum irit eu faccum essi et lan ullan vulut aliquate consequissed minim

quat, consequisis autet adit aciliquisi. A lam, conulpute minibh ero commod tem euipit utpatum sandreet vulput ea alit doloreet

ing eugue eriusto odo commod magna.

Sincerely,

Lorem Ipsum

ecuad.ca


14/16


addressing on #10 enveloPes and mailing laBels

emailiglabelcomesasaletter-sizedtemplatewit4oaseet.eselabelssouldbeusedforevelopeslargerta#10

sizeaswellaspackages.Templatescabefoudaddowloadedolieat.u./b.

Margiis1fromleftedge.Addresssouldbecetredverticallywititewitespace

Margiis3fromleftedgead2fromtetopedge.


Recipient Name Here (arial bold, 11 pt, single space)

Name of Business (arial regular, 11 pt)

1234 Address line one

Address line two

City, Province/State etc, COUNTRY

POSTAL CODE

Recipient Name Here (arial bold, 11 pt, single space)

Name of Business (arial regular, 11 pt)

1234 Address line one

Address line two

City, Province/State etc, COUNTRY

POSTAL CODE

faX and memo forms

DowloadWorddocumetfaxadmemotemplatesat.u./b.


TO FAXnO.

FROM FAXnO.

DATE SEnDERSTEL.

RE. TOTALPAGESInCLUDInGCOVER

Hello Recipient,

Body of the fax goes here. Type style is Arial 9pt with 14 pt leading. Margins are 3/4 on both left and right

sides. Templates can be downloaded at www.ecuad.ca/brand .

Regards,

University Advancement Office

isfacsimilemaycotacodetialiformatioad isitededolyfor teuse oftepersoto womitisaddressed.Ifyouavereceived tisdocumetierror,pleasetelepoeteumberbelow toiformus,ad destroytisfax. t 604 844 3800 x 604 844 3801


TO

CC

FROM

DATE

RE.

Hello Recipient(s),

Body of the memo goes here. Type style is Arial 9pt with 14 pt leading. Margins are 3/4 on both left and right

sides. Templates can be downloaded at www.ecuad.ca/brand.

Regards,

University Advancement Office

t 604 844 3800 x 604 844 3801


15/16


BUsiness cards

Requestigbusiesscardsiseasy!Dowloadtepdfrequestformolieat.u./b,lliyouriformatio

ademailaelectroicallycompletedformtoDiaTracyatdia@ecuad.ca.Pleaseesureyouaveautorizatiofromyour

departmeteadfacultyeedapprovalfromteDea.note:o-EmilyCarrissuedwebsitesadpoeumberscaotbe

pritedotecards.

ft lt ntitle and department name

1399 Jh seevacue, BC, Caadav6H 3r9

t 604 844 3890x 604 844 [email protected]./~bp

Bun Crd Rut FrName

TiTle

DepaRTmeNT (please CheCk oNe Below:)

email

@cud.c

weBspaCe

.cud.c/~

TelephoNe

604 844 3800 and/or ____________________________ c

c ___________ and/or 1 800 832 7788 Cn/Us (sTUDeNT seRviCes oNly)

or ____________________________ drct and/or 001 800 514 4347 mc (sTUDeNT seRviCes oNly)

Fax

604 844 3801 or ____________________________ tr

DaTe ReqUiReD qUaNTiTy ReqUiReD

sigNaTURe pRooFeD DeaN appRoval (cut n)

p nt: No non-Emily Carr issued phone numbers, websites or emails to be printed on your Emily Carr business cards.

aud vu Drtnt Brd grnr Cr h. sctt gr Cntnun stud Drtnt Crtc + Cutur stud Fct Fcut Cutur + Cunt Fcut Dn + Dnc md Fcut grdut stud + Rrc Fcut vu art + mtr prctc Fnnc src

Fundtn Brd hun Rurc inrtn Tcn src intrctn Dt stud lbrr maa Cnddt ofc t prdnt Rrc + indutr ln ofc studnt src Tcnc src Unrt adncnt

erequestformsouldbelledielectroically.Pleaseexpectupto4-6weeksfordelivery.

QUesTions

Forquestiosotelogooritsuse,templatesadaydesigquestios,pleasecotactCariBird,EmilyCarrsseiorgrapic

[email protected].

UPdaTesismaualisitededtobeaevolvigdocumet.Pleasececkforregularupdatestotisdocumetat

.u./b.


16/16

e c Ut at + d1399Johnstonstreet,VancouVerBccanada ecuad.ca

Identity + Brand Standards Manual

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