GRAPHICS AND BRAND IDENTITY STANDARDS...SAINT PAUL UNIVERSITY I Graphics and Brand Identity...

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Logo Toolbox Imagery Stationery Posting Contact GRAPHICS AND BRAND IDENTITY STANDARDS FEBRUARY 2012

Transcript of GRAPHICS AND BRAND IDENTITY STANDARDS...SAINT PAUL UNIVERSITY I Graphics and Brand Identity...

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Logo

Toolbox

Imagery

Stationery

Posting

Contact

GRAPHICSAND BRAND IDENTITY

STANDARDS

FEBRUARY 2012

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SAINT PAUL UNIVERSITY I Graphics and Brand Identity Standards I February 2012 PAGE 2 OF 13

Toolbox PAGE 3

Main Logo PAGE 4

Horizontal Logo PAGE 5

Incorrect Usage PAGE 6

Fonts PAGE 7

Imagery PAGE 8

Stationery PAGE 10

Internal posting PAGE 11

PowerPoint Template PAGE 12

Contact PAGE 13

TABLE OF CONTENTS

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• Differentiation• Bilingualism• Simplicity

Heraldic style is common in academia. The “U” in Saint Paul University has been converted to a shield. The idea of graphically modernizing a classic symbol aims to make it unique and distinctive. In addition, this shield has the advantage of being bilingual (in the Institution’s two languages) and it’s easy to decode.

EDITORIAL STYLE

Accessible, direct, intelligent, unpretentious, non-verbose.

This is the face of change.

COLOUR PALETTE

Main colours

Secondary colours

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BLACK

ORANGE PANTONE 159CMYK 0-66-100-7

MEDIUM GRAYPANTONE WARM GRAY 7CMYK 14-19-21-58

BLUE PANTONE 7468CMYK 94-16-7-28

The shield must always be accompanied by the

signature. It cannot be used alone, except on some promotional items where available space is less than the minimum size of the complete logo (e.g. pencil, USB thumb drive, etc.). See pages

4 and 5 for the logo’s minimum dimensions.

Note: Secondary colours should only be used to create variations in the graphics.

Respect the standards described in this guide to ensure consistency of all brand communications.

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PANTONE 159

CMYK 0-66-100-7

RGB 227-111-30

# E36F1E

White

CMYK 0-0-0-0

RGB 255-255-255

# FFFFFF

White

CMYK 0-0-0-0

RGB 255-255-255

# FFFFFF

BLACK

CMYK 0-0-0-100

RGB 0-0-0

# 000000

Colours

Protective space

PANTONE 159

CMYK 0-66-100-7

RGB 227-111-30

# E36F1E

BLACK

CMYK 0-0-0-100

RGB 0-0-0

# 000000

To maximize visual impact,

the logo’s protective space

at the sides must match the

width of the shield, and half

the shield above and below.

For optimum visibility, the logo

must be at least 0.75 inch

(1.905 cm) high for print

applications and 90 pixels

for the web.

Minimum dimensions

0.75 inch

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Colour inversionBlack and white Black and white inversion

PANTONE 159

CMYK 0-66-100-7

RGB 227-111-30

# E36F1E

White

CMYK 0-0-0-0

RGB 255-255-255

# FFFFFF

White

CMYK 0-0-0-0

RGB 255-255-255

# FFFFFF

BLACK

CMYK 0-0-0-100

RGB 0-0-0

# 000000

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Protective space

To maximize visual impact, the logo’s protective space

on the sides must match the width of the shield, and half

the shield above and below.

For optimum visibility, the logo

must be at least 1 inch (2.54 cm)

wide for print applications and

150 pixels for the web.

1 inch

Minimum dimensions

PANTONE 159

CMYK 0-66-100-7

RGB 227-111-30

# E36F1E

BLACK

CMYK 0-0-0-100

RGB 0-0-0

# 000000

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Do not use another colour

Do not distort Do not change the font Do not move the components or change their proportions

Do not colour the signature

Do not tilt the logo

Do not add drop shadows Do not apply special effects

Do not apply the logo on a pattern nor on a colour other than black and white

Do not use a contour version

Do not apply a white outline around the logo

Do not integrate a visual into the logo

Please contact Sylvie Moisan at [email protected] to obtain the offi cial logos.

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Print / television

Web / internal usage

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Gotham BookABCDEFGHIJKLMNOPKRTUVWXYZ

abcdefghijklmnopkrtuvwxyz

Gotham MediumABCDEFGHIJKLMNOPKRTUVWXYZabcdefghijklmnopkrtuvwxyz

Gotham BoldABCDEFGHIJKLMNOPKRTUVWXYZabcdefghijklmnopkrtuvwxyz

Arial RegularABCDEFGHIJKLMNOPKRTUVWXYZabcdefghijklmnopkrtuvwxyz

Arial BoldABCDEFGHIJKLMNOPKRTUVWXYZabcdefghijklmnopkrtuvwxyz

Times New Roman RegularABCDEFGHIJKLMNOPKRTUVWXYZabcdefghijklmnopkrtuvwxyz

Times New Roman ItalicABCDEFGHIJKLMNOPKRTUVWXYZabcdefghijklmnopkrtuvwxyz

Times New Roman BoldABCDEFGHIJKLMNOPKRTUVWXYZabcdefghijklmnopkrtuvwxyz

Gazette LT Std RomanABCDEFGHIJKLMNOPKRTUVWXYZ

abcdefghijklmnopkrtuvwxyz

Gazette LT Std ItalicABCDEFGHIJKLMNOPKRTUVWXYZabcdefghijklmnopkrtuvwxyz

Gazette LT Std BoldABCDEFGHIJKLMNOPKRTUVWXYZabcdefghijklmnopkrtuvwxyz

For all external usage communications (print advertising, television, web banners large format, etc.) or all signage (pavilion identifi cation, locations, offi ces and others), use Gotham for headlines and Gazette for texts of more than 250 words.

Gotham can be combined with Gazette in some headlines (document cover, faculty identifi cation, etc.) in upper case letters at a 50% size ratio.

WEB

The offi cial typeface for web usage is Arial.

INTERNAL USAGE

For everyday documents (emails, memos, Word documents, PowerPoint presentations, etc.), the offi cial font is Arial.

For very long texts, Arial can be replaced by Times New Roman.

A Word template will be provided for the new stationery.

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Photos S

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A series of photographs was selected for Saint Paul University’s communications (institutional, web, recruitment, etc.). All photographs must be processed in a tinted black and white contrast with a higher intensity of light on the face or main subject.

We suggest using photographs that personify Saint Paul University: serious but friendly students with a fresh look, and representative of theinstitution’s openness.

Please contact Sylvie Moisan at [email protected] to obtain the offi cial photos.

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General use photosS

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An architectural picture can be used for general use communication pieces. The processing (colour, light, etc.) is the same as for photos of students.

Please contact Sylvie Moisan at [email protected] to obtain the offi cial photos.

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223 Main, Ottawa ON K1S 1C4, Canada ustpaul.ca

UNIVERSITÉ

UNIVERSITYSAINT PAUL

StationeryS

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LETTERHEAD

ENVELOPE

BUSINESS CARDS

French / English title and department in two columns

2 inch space at the head

1.25 inch space at the foot

Recipient’s address area

0.75 inch margins

Back

Bilingual address and telephone number

223 Main, Ottawa ON K1S 1C4, Canada

T: 613 782-3034 F: 613 782-3005

Sylvie Moisan

[email protected] ustpaul.ca

Directrice Service du recrutement et des communications

DirectorRecruitment and Communications Services

All stationery pieces must be bilingual, with French given priority and in the same size text. Only the address is displayed in a bilingual format.

All pieces must be printed in Pantone 159 U and black.

A Word template will be provided for new stationery.

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Ottawa, lorem ipsum 2012

ustpaul.ca223 Main, Ottawa ON K1S 1C4, CanadaT: 613 236-1393 F: 613 782-3005

Front

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Internal postings templateS

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11 inch x 17 inch poster for internal communications (scheduling, messages to students, etc.). It is important to respect the 0.25 inch margin for placing information.

Header aligned with logo frame

15% to 30% gradient

ustpaul.ca

LOREMIPSUM

LOREMIPSUM

ustpaul.ca

LOREMIPSUM

LOREMIPSUM

ustpaul.ca

LOREMIPSUM

LOREMIPSUM

ustpaul.ca

LOREMIPSUM

LOREMIPSUM

ustpaul.ca

PRINTEMPS 2012

LOREM IPSUM

LOREM IPSUM

LOREMIPSUM

LOREMIPSUM

ADAPTABLE AREA10.25 inch x 12.25 inch

Variations

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PowerPoint templateS

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INTRODUCTORY PAGE / COMMUNICATIONS

INTRODUCTORY PAGE / INSTITUTIONAL

SECTION DIVIDERS

CONTENT PAGE

Headline area with left-aligned text

Highlight key information in content pages. The text must be displayed in Times Bold orange and separated by a medium gray rule.

Space for additional information with right-aligned text. The orange rectangle should not be changed.

PRESENTATION TITLESUB-TITLE

OTHER INFORMATION TBD

PRESENTATION TITLESUB-TITLE

OTHER INFORMATION TBD

SECTION TITLESECTION SUB-TITLE

PAGE TITLE

SUB-TITLE

Level 1 level 1 level 1 level 1level 1 level 1 level 1 level 1.

• Level 2

• Level 3

P R E S E N TAT I O N T I T L E P. 1

Highlight highlight highlight highlighthighlight

CAPTION (PHOTO, CHART, ETC.)

PowerPoint template. Respect the source fi le master. Do not change the text size. Secondary colours are be used only in charts and graphics to identify the variables.

MA

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RGB

227-111-30

RGB

0-0-0

RGB

172-160-149

RGB

0-125-177

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Advertising and communication pieces must meet the defi ned standards

at all times. All non-compliant documents will be rejected by the University.

Any person or agency or partner wishing to distribute a piece must fi rst

assure that the rights to the use photographs contained there in cover both

the exposure period and the market where the piece will be distributed,

and obtain prior approval from the University.

For questions regarding the design standards, to obtain required approvals or to acquire the logo, communication tool templates or high resolution images, please contact Sylvie Moisan at [email protected].