ID 910C: Value Added Programming Services for Board ID

Avnet Logistics Overview

Jerome Hauck

Director, Logistics Business Development

Avnet Logistics

14 October 2010

Version: 1.1

22

Mr. Jerome Hauck

Director, Logistics Business Development Responsible for managing new and existing

Global business relationships.

Focus is on the development of specializedprogramming and logistics services for global

customers with emphasis on unique security requirements.

EXPERIENCE:

9 years focus on programming and value added services

Major accounts manager, Advantek Taping Systems

Bachelor degrees in Business Management, Computer

Science and Management of Information Systems.

33

Agenda

Introduction

Programming Overview

Key Provisioning

Logistics Support

Getting Started

Q&A

44

Key Takeaways

By the end of this session you will be able to:

Identify the strengths of the programming process

Identify the services offerings of Avnet Logistics

Understand Renesas Board ID key provisioning

Understand how to get started with Avnet Logistics

5

Company Snapshot

NYSE: AVT in 1959 Global Headquarters: Phoenix, Ariz. No. 163 on Fortune 500 Fortune’s Most Admired for

Technology Distribution 2 years in a row FY ‘10 Annual Revenue

Avnet, Inc. - $19.16 billion Electronics Marketing - $10.95 billion Technology Solutions - $8.21 billion

300+ locations in over 70 countries 300 suppliers/100,000 customers 62 logistics facilities globally 100+ acquisitions ~ 13,000 employees

Avnet Logistics is the execution arm of Avnet Inc.

Asia21%

EMEA32%

Amer47%

TS43%

EM57%

FY10

$4.87B

$8.35B

$5.94B

$8.21B

$10.95B

6

What is Avnet Programming Services?

A Global organization of 600 engineers, technicians, and operators which provide programming services to users of programmable devices.

Capabilities include:• Largest programming capacity in the world

– 2010 units programmed = 205M units annually and growing• Full support of all technologies, including: PLDs, CPLDs,

EPROMs, FLASH, MICROs, FPGA, and PROMs • Full of support all package types from PLCC/DIP to• MLF/BGA/QFP/SOIC/ TSOP, including Flash Cards• Ethernet Serialization, 2D & 3D Lead Inspection, &

Baking/Dry Pack• Full tape and reel support for all surface mount devices• Full line of marking capabilities• Global infrastructure

7

IC Programming

IC Testing

Engineering Services

Component Marking

Lead Scanning

Taping and Reeling

Supply Chain Management Consignment Turnkey

Solutions Designed to meet your UNIQUE needs

We Provide the BEST in:

8

Hollis, NHMilpitas, CA

Manaus, BZ

Sao Paulo, BZ

Guadalajara, MX

Singapore

Hong KongShanghai

Phoenix, AZ

Munich, GmbH

Locations WORLDWIDE

Avnet Global Programming Network

9

• $50 Million invested in equipment, IT & facilities

• Over 200,000 square feet of manufacturing area

• Latest in automated programming equipment

• 130 Automated Handlers from System General, BP

Micro, and Data I/O

• Automated lead inspection and tape & reel

equipment

• 35 Automated Handlers

• Full line of marking capabilities

• High end laser marking

• Support for all major IC manufacturers

State-of-the-Art Operations

10

Part of Avnet Logistics

Also providing logistics services such as:3PL warehousing transportation managementdemand planning logistics network management reverse logistics services for companies within the

electronics industry.connector and cable assembly

Existing and NEW Customers now have access to these great services

11

Serialization Overview

Device SerializationProcess of programming unique data into each ICNo two serialized IC’s are the same Serialized content can be

– Serial numbers, MAC addresses, RFID tag, DOCSIS certs, HDCP keys, License key or a combination of entities.

Used in computer networking, module authentication, user authentication, voice, media and data transmission and intellectual property protection

Custom programs written to handle specific requirements are needed.

Existing and NEW Customers now have access to these great services

12

Where is Serialization Used?

Digital Video Recorders (DVRs)

Cable Converter Boxes

Cable Modems (DOCSIS)

Satellite TV and Radio Receivers

Cell Phones

Passports (RFIDs)

Laptops, Netbooks, PCs, Servers

Automotive Key Fobs

13

Laptop Serialization

Network Interface Card (MAC Addresses)

Wi-Fi Card (MAC Address)

USB Controller (Serial Number)

Video (HDCP and DTCP keys)

Boot ROM (Serial Number)

14

Examples of Serialized Data

Serial Numbers MAC Addresses SAS Identifiers WWN Identifiers VACs (Vehicle Access Codes) HDCP Keys DTCP Keys License Keys CA Pairing Keys Private and Public Keys CACP and DOCSIS Certificates RFID Tags UIDs HMACs Cryptographically Strong PSKs

15

Key Serialization Features

Preventing Duplication

Traceability

File and Data Storage

IP Security

Concurrency (High Volume)

Scalability (High Volume)

16

Duplication Can Wreak Havoc

Theft of services and IP

Deliver data to the wrong destination

Disable the wrong automobile (On-Star)

Unlock the wrong vehicle (VAC)

Provide access to wrong personnel

Facilitate identity theft (RFID tags)

ARP cache corruption

Network traffic collisions

17

IP Security

MySQL Server(Master)

SSL Tunnels

MySQL Server(Replication Slave)

ProgrammingStation

ProgrammingStation

ProgrammingStation

RFC-1918

Programmer

Programmer

Programmer

ProgrammingFile Storage

18

Obtaining Serialized Data

Range – start, end, and increment MAC Addresses, Serial Numbers, etc.

Data File CA or DOCSIS Certificates, HDCP keys, etc.

On Site Key and Certificate Generation Generate ahead of time and store (preferred) At production time (impacts cost and throughput)

19

Security vs Production Security

Protect Private KeysProtect CertificatesProtect IPSecured DevicesPrevent or obfuscate content read backPhysically destroy failures

ProductionNeeds access to all contentMust verify all programmed contentNeeds traceabilityMust verify and analyze failures and RMAs (return material authorization)

Verification method must support volume (Handlers)No Verification – No Liability – No Exceptions

20

Renesas Board ID Programming Support

21

Renesas Board ID Programming Support

22

Board ID Process Flow

Board IDXLS Form

24-ByteHMAC (FA1.1)

512-ByteEEPROM Data

CustomerSupplies

Certificates andKey Pairs?

Generate Certificatesand Key Pairs

Board ID FlatfileGeneration

Provision and ProgramBoard IDs

Yes

No

23

Board ID Standards and Algorithms

24

All Parties Have VisibilityCentralized Data HubAccepts Multiple Electronic Signals [EDI, Rosettanet, XML]Standardized ConnectivityPart Number Content DatabaseAutomated Notification System

OEMAvnet

SemiSupplier

Forecasts/Orders

Raw Components

Consolidation of Programmed P/N’s into MFR Raw P/N’s

Posting of Demand forOEM Visibility

Mfg Site

Mfg Site

Mfg Site

Mfg Site

Mfg Site

Mfg Site

Supply Chain Support

25

First Articles

Internet First Article Process Customers can request, view, and approve First Articles via the

Internet Customers can view First Article and Production Order Status via

the Internet Board ID is generally 1 to 3 weeks after receipt of Board ID XLS

form and customer data

26

CustomerRequests First

Article

Customer orSMR

completerequest f orFirst Article

Customerelectronically

transf ers f ile toAv net

SMR places AFAorder in Sy stem

AFATechnicianv erif ies allinf ormation

f oraccuracy

Programming f ilestored on network

serial number

First Articleand Sales

orderpaperworkarchiv ed

Customer Signs FirstArticle Approv al Form

Retruns to SMR orProm Center

Approv alRecorded in

Sy stem

SMR is contacted f or helpwith discrepancy

First Article isprocessed

Inf ormation recorded

inSy stem

Ship Request anddisk/gold part toProm Center v iaf reight carrier

Wants Frist Article asf ast as possilbe

Customerprov ides masterwith gold chip or

f ile on disk toAv net

Programming

First Articleshipped to

customer v iaf reight carrierShip notif ied in

Sy stem

Process Complete Production orders maybegin. Any changes to dev ice af ter this point

will require a new First Article

SMR enters FirstArticle in Sy stem

Is allinf ormationcorrect andcomplete?

Is FirstArticlecorrect

Approv al FormArchiv ed

Archiv emaster

Customer tests FirstArticle f or

f unctionality in aworking sy stem.

y es

no

no

no

y es

y es

First Article Ships from Avnet to customer 24 hours from time allcorrect information is received barring fatal programmer or device

related error beyond Avnet's control.

Icons with bold border are customer's responsibility

Programmable First Article ProcessFlowchart

First Article Process Flow

27

Order Status within Production Process

Open Order Reporting

Electronic First Article

Customer Program Status and Listing

Inventory Status

Shipping Reporting

Shipping Carrier Direct Links

Web Tools for Greater Customer Support

28

PROGRAMMING PRODUCTIONORDER PROCESS

Electrical Audit(Pre-f inal)

Final VisualInspection

Pass

Final VisualInspection

Packaging & LogOut

Yes

!00%Verif icationf or Def ect

f ound

Route to Warehousefor Shipping

Customer placesProduction order

upon completion ofthe First Article.

Sales Enters theOrder

The order andOrder prints

Warehousepulls orderroutes to

ProgrammingCenter

!00%Verif icationf or Def ect

f ound

!00%Verif icationf or Def ect

f ound

Orders Logged in.Unique Lot Trav eler& AFA are printed.

Pro

du

cti

on

Qu

e

(Sta

gin

g)

4100, 4500,PP100 Orders

Programmed andMarked

StatisticalSummaryValidation

Setup Verif ication,GOLD DEVICE

Setup Verif ication,GOLD DEVICE

Program &Marking - Setup

Verif ication &StatisticalSummary

Tape & ReelProcess

Programming - BP andData I/O

Return

Exatron Programming

Tap & Reel Orders Only

Tape & ReelRequired ?

No

Fail

Return

Fail

Programming Production Process

29

Full ESD Compliance to EIA 625 SPC Techniques utilized to monitor quality performance Full time engineering staff available to support our

Customers Preventative maintenance program Spare parts inventory to avoid production interruptions Highly trained, experienced full-time personnel Shop Floor control system which provides real time order

status and complete order traceability In-process quality inspection and second person checks at

critical production stages

Quality, Engineering and IT

30

Detailed Traceability Inventory

Pricing, Order, Date Code, Lot Code Bar Coded from Receipt to Shipment

Man, Machine, Material Tracking Electronics Shop Floor Control

Software Date & Time Stamped Transactions Available through Web

Maintenance & Repair Palm Based Maintenance Tracking

Tool Email Notification of Service Requests

Process Performance Statistical Process Control

MACHINE: Lumonics LightWriter SETTINGS

ASSET No.: PULSE: ERROR: COLOR No. Dark Cyan

SPEED: DOT SIZE: SEAM OVERLAP:

POWER RANGE: 0.9-1.1 Watts POWER: Deselect Input Gain High DESCRIPTION:

FONT SETTING: Lumonics/CVEL_17S MARKING MODE: Pulsed CURRENT: 23 amps nom.

Time

W.O Number

Device

(F)

(F)

Moving Range, PWR

0.03

0.04

Mov

ing

Rang

e, W

atts

0.02

0.01

Reco

rd

Max

Re

adin

gs

25%

Auto

11/5/2003 11/5/2003

22.4 22.4 22.4 22.422.4 22.4 22.4 22.4

0.940 0.950

0.00105000 pps

7 ips

0.920 0.930

0.0030

Water Temp.

0.940 0.9400.930 0.940 0.900 0.920 0.940

0

USL

Ambient Temp.

Date

Customer

Shift / Empl. No

Max

imum

Pow

er R

eadi

ng, W

atts

LSL

3036

0.91

0.93

0.95

0.97

0.99

1.01

1.07

1.09

1.19

11/5/200311/5/2003

3/530 3/5303/530 3/530

1:45 AM12:00 AM 12:30 AM 1:00 AM

3/530 3/530 3/530

QFP64 QFP64

MOT MOT MOT MOT

QFP64

Visteon Visteon Visteon Visteon

76 76 76 76

865043862244 862244 862185 862262QFP64 QFP64

862190 865044865041 865042865577 862247 862181 862186QFP64 QFP64 QFP64 QFP64QFP64 QFP64TQFP48

0.000.01 0.000.02 0.000.00 0.010.04 0.02

22.4

0.010.010.02 0.02

22.4 22.4

MOT MOT

0.00

22.4

76

Delphi MOT MOT

22.4 22.4

QFP64 QFP64

9:27 PM 7:59 PM

22.4

11:30 PM9:05 PM 9:37 PM 9:52 PM 10:07 PM

862256

MOTMOT

76

1:30 AM10:24 PM 11:05 PM 11:15 PM

1.13

1.15

1.17

1.03

1.05

1.11

0.900.92

0.83

0.810.82

0.84

0.89

0.87

0.85

1.12

1.14

1.16

1.02

1.04

1.06

1.08

11/4/2003 11/4/2003 11/5/2003

1.10

0.94

0.96

0.981.00

0.86

0.88

Amps (Setting)

11/4/2003

2/998 2/998 2/998 2/998 2/998 2/998

Watts (Reading)

862180

1.18

73 73 7373 73 73 73

2/998 2/998

QFP64

767373 73 73 73

76 76 7673 73 73

0.9300.9300.9300.930

11/4/200311/4/200311/4/2003 11/4/200311/4/200311/4/200311/4/2003

76 76767676

STOPContact Supervisor, Maintenance or Quality Immediately

STOPContact Supervisor, Maintenance or Quality Immediately

Process Focus

31

Focused on Prevention

Full-Time Core Trainers

Independent Machine Set-Up Verification (1st piece)

100% Erase Before Programming

Automated Customer Label Generation w/Scan Validation

Post Programming 1st Tray 3D Lead Scan

100% Final 3D Lead Scan

Process Focus

32

99.92% defect free orders The BEST in the Industry

Product Traceability

Corporate wide operating standards (Accessible via Intranet)

1st piece set up verification for each process (QC controlled)One Piece OTPOne Full Tray Flash

Certifications and Approvals:ISO 9001:2000 Certification TS16949:2002 Certified (Guadalajara, Hollis, Milpitas, Singapore, Hong Kong and Germany)

Approved by major semi-conductor manufacturers and Customers in the all industries including automotive and telecommunication

The Highest Standards in Quality

33

Global Logistics Scale & Scope

6.3 Million Orders Annually

38.6 Billion Units Annually

8.9 Million Line Items Annually

205 Million Devices Programmed Annually

347,000 Integrated Systems Annually

Chandler, AZ

Poing, Germany

Tongeren, Belgium

2.4 Million Square Feet We are making strategic investments to support our growth

34

Scale & Scope: Logistics Locations

(Includes 3rd party support – does not include China )

2,473 Global Logistics Employees2,473 Global Logistics EmployeesIncludes 17% temporary employeesIncludes 17% temporary employees

Logistics FacilitiesLogistics Facilities

2007 = 432007 = 43

2008 = 452008 = 45

2009 = 482009 = 48

2010 = 62 (43 3PLs)2010 = 62 (43 3PLs)

2011 = 74 (Projected with 46 3PLs)2011 = 74 (Projected with 46 3PLs)

35

Avnet Logistics

Supply Chain Integrator

Assess Design Implement Manage

Consult Planning Warehouse Transport ReversePostpone

Service Provider Selection

Logistics Network Design

Supply Chain Inventory

Optimization

Warehouse Strategy & Evaluation

Forecast Collaboration

MRP Part Planning

Order Execution

Purchase Order Management

Web Store Design & Admin

IT System Integration

Vendor Managed Inventories

3PL Storage

ECO/ ECN Implementation

Inbound Warehouse Operations

Outbound Operations; Order

Fulfillment B2B & B2C Small Parcel Distribution

Provider Selection & Management

Trade Compliance, Import/ Export

Service/ Spare Parts Mgmt.

Asset Recovery

Recycle & Destruction

Returns Mgmt, Screening &

Tracking

Module Replacement,

Repair & Upgrade

Product Configuration;

Assembly & Test

Semiconductor Programming &

Serialization

Tape & Reel

Connector & Cable Harness Assembly

Product System Integration

Order Reconciliation,

Invoice Payment & Audit

Project Management

Invoice, Accounts Receivable & Audit

Trace & Track

Product & Accessory Bundling

Trade Finance; Material

Ownership

Assembly Parts Mgmt.

36

Customer Centric Driven – Finding Solutions, Focus

Lowest Cost Solution For High Density Flash

Global IT Infrastructure, Global Support

Customer Support Web Tools

TS16949 Certified

Process Control Focus

Security Technology, PKI Solution

18 Years of Industry Specific Experience in Programming

Financial Strength –

Existing Working Relationships Worldwide

The Advantage to YOU our Customer

37

Quality

Value

Responsiveness

Turnaround Time

Capability/Breadth of Service

Innovation

Core CompetenceCore Competence

Avnet Logistics Goal: Lowest Total Cost Supplier

3838

Thank You!