ICU-CMU Method CourseICU-CMU Method Course 11

The Soul OF A New The Soul OF A New MachineMachine

Trinity TeamTrinity TeamHou, Kyu (20052552)Hou, Kyu (20052552)Jeung, Min Ho (20052553)Jeung, Min Ho (20052553)Cho, Eun Young (20052558)Cho, Eun Young (20052558)Jung, Hee Joon (20052561)Jung, Hee Joon (20052561)

ICU-CMU Method CourseICU-CMU Method Course 22/9/9

ContentsContents

Brief SummaryBrief Summary Atmosphere of Eclipse GroupAtmosphere of Eclipse Group The Result of Eclipse GroupThe Result of Eclipse Group The Key to SuccessThe Key to Success Applying to Studio ProjectApplying to Studio Project Q&AQ&A

ICU-CMU Method CourseICU-CMU Method Course 33/9/9

Brief SummaryBrief Summary

Written by Tracy KidderWritten by Tracy Kidder Data General CompanyData General Company

– Computer manufacture companyComputer manufacture company– Established in early 1970’sEstablished in early 1970’s– 30% sales increase per year by 16-bit 30% sales increase per year by 16-bit

computercomputer– DEC, a major competitor, released 32bit DEC, a major competitor, released 32bit

computer (VAX)computer (VAX)– EclipseEclipse started 32bit computer started 32bit computer

development projectdevelopment project– Tom WestTom West, a command of Eclipse Group, a command of Eclipse Group

ICU-CMU Method CourseICU-CMU Method Course 44/9/9

Atmosphere of Eclipse Atmosphere of Eclipse GroupGroup Strong Strong oppositionopposition from directors at the from directors at the

beginningbeginning– Because of FHP TeamBecause of FHP Team

AmbiguousAmbiguous requirements requirements PoorPoor environments environments LowLow costs costs ImpossibleImpossible schedule schedule BeginnerBeginner in engineering in engineering Too Too riskyrisky to success to success

ICU-CMU Method CourseICU-CMU Method Course 55/9/9

The Result of EclipseThe Result of Eclipse

Introduced the new computer, Introduced the new computer, Eagle, In April 1980Eagle, In April 1980

10% profit increase10% profit increase However, company’s However, company’s mistakesmistakes

– Scattering excellent engineersScattering excellent engineers– Excellent leader -> salespersonExcellent leader -> salesperson

ICU-CMU Method CourseICU-CMU Method Course 66/9/9

The Key to SuccessThe Key to Success

The The leaderleader, Tom West, Tom West– InvisibleInvisible– Thoughtful Thoughtful – Well-experiencedWell-experienced– DecisiveDecisive

Mushroom Mushroom theory of managementtheory of management– Isolating the design team from Isolating the design team from

outside influences to motivate the outside influences to motivate the teamteam

ICU-CMU Method CourseICU-CMU Method Course 77/9/9

The Key to SuccessThe Key to Success

MotivationMotivation– Self-confidenceSelf-confidence– Self-regulationSelf-regulation– Passion for their jobsPassion for their jobs– CompetitionCompetition

Intra-groupIntra-group Other groupOther group

ICU-CMU Method CourseICU-CMU Method Course 88/9/9

Applying to Studio Applying to Studio ProjectProject

Motivation

Self-Confidence Remind Competition

Operate Autonomously

Innovator Problem Solver

ICU-CMU Method CourseICU-CMU Method Course 99/9/9

Q & AQ & A