Kyu Lee, Gamevil

International Mobile Social Network Games June 2013

About GAMEVIL

About GAMEVIL

주요�� 게임�� 주요�� 게임�� Top-Tier��

Mobile�� Games��

Founded in 2000 220 employees 260M installs on iOS & Android Los Angeles, Seoul, Tokyo & Beijing

10��

GAMEVIL Partner Fund

2010��

11�� Titles�� 2011��

22�� Titles�� 2012��

46�� Titles�� Wider�� User�� Base��

In-house�� Games��

3rd�� Party�� Games��

10�� 9�� 11��

1�� 13�� 35��

Developers�� 150�� 700+�� developers��

(70�� third-party�� companies)��

Genre�� Core�� Gaming�� Various�� Genres��

Strategy�� Long�� Term�� Time�� to�� Market��

4��

$10M (2011) + $10M (2012) GAMEVIL Partner Fund

Financials

• Notes�� -�� 2005~2009�� :�� Based�� on�� K-GAAP�� Standards�� ;�� Parent�� company�� based�� accounting�� -�� 2010~2012�� :�� Based�� on�� K-IFRS�� ;�� Consolidated�� based�� accounting��

�� 8,890�� 10,182�� 10,362��

�� 15,378��

�� 24,403��

�� 30,615��

�� 42,753��

70,200��

100,000��

�� 1,793�� 944��

�� 1,498��

�� 6,239��

�� 13,609��

�� 15,634�� 17,489��

24,100��

30,471��

�� 1,653��

�� 1,185�� 953��

�� 5,280��

11,827��

�� 14,794�� 16,101��

22,400�� 26,716��

2005 2006 2007 2008 2009 2010 2011 2012 2013

Sales OP NI

(E)

Transformer GAMEVIL

Premium Games

$0.99 Games

Multiplatform

Distribution

Free to Play

3rd Party Publishing

Social Gaming

Games as a Service

The Big Three Markets

3 out of the Top 5 Countries are in Asia!

Top Publishers on Google Play

8 out of the Top 10 Publishers Worldwide are in Asia!

Top Game Apps on Google Play

9 out of the Top 10 Global Game Apps are from Asian companies! No. 8 Game in Korea is a No. 10 Game Worldwide!

Distribution is Transitioning

Kakao Subscribers

Almost 100M!

Kakao Game Discovery

1.  Viral Message from Friends

2.  Kakao Deck

3.  New Games Every Tuesday

Top iOS and Android Games in Korea

1.  모두의마블 for Kakao 2.  Million Arthur 3.  마구마구2013 for Kakao 4.  Wind Runner for Kakao 5.  Devil Maker for Kakao 6.  Puzzle & Dragon 7.  카드의 신 삼국지 8.  Everytown for Kakao 9.  Clash of Clans 10.  Hello Hero for Kakao

1.  모두의마블 for Kakao 2.  Wind Runner for Kakao 3.  Cookie Run for Kakao 4.  마구마구2013 for Kakao 5.  Anipang for Kakao 6.  다함께 삼국지 for Kakao 7.  다함께 퐁퐁퐁 for Kakao 8.  Hello Hero for Kakao 9.  Everytown for Kakao 10.  Fish Friends for Kakao

Are they new games?

1.  모두의마블 for Kakao 2.  Wind Runner for Kakao 3.  Cookie Run for Kakao 4.  마구마구2013 for Kakao 5.  Anipang for Kakao 6.  다함께 삼국지 for Kakao 7.  다함께 퐁퐁퐁 for Kakao 8.  Hello Hero for Kakao 9.  Everytown for Kakao 10.  Fish Friends for Kakao

Monopoly + Social Sideview Endless Runner + Social Sideview Endless Runner + Social Baseball + Card + Social Match 3 + Social Three Kingdoms Action RPG + Social Match 3 + Social RPG + Social City Builder + Social Fishing + Social

Wide Audience Retention + Good Social Features + Good Monetization Skills!

Screenshots

GAMEVIL in Korea – The Reality Check

16. Dark Avenger 25. 이사만루2013 KBO 34. Fishing Superstars 39. 모리아사가 for Kakao 53. 퍼펙트 프로야구 61. Monster Warlord

3. 쿠키런 for Kakao

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Rather have a Top 5 Game than a Handfull of Top 100 games!

Retention & Monetization Bible

1.  Promotional Events

2.  Competition & Cooperation with Friends

3.  Accumulative Progression

4.  Gacha System

5.  Avatar & Pet Systems

6.  Collections

7.  Alternative Game Modes

The books are already written. You need them all!

Kakao’s Effect Decreasing?

1.  Restricting amount of messages per game 2.  Invite performances are diminishing 3.  More games launched every week

Getting harder and harder to break into the Top 10 with an average Kakao game

Does This Look Familiar?

Shifting Powers

LINE Subscribers

Top iOS and Android Games in Japan

1.  Puzzle & Dragons 2.  LINE 3.  LINE Wind Runner 4.  プロ野球PRIDE 5.  LINE POP 6.  NBA Dream Team 7.  Dragon League X 8.  Gundam Areawars 9.  LINE Bubble! 10.  Million Arthur

1.  Puzzle & Dragons 2.  LINE 3.  暴走列伝単車の虎 4.  LINE Wind Runner 5.  プロ野球PRIDE 6.  LINE POP 7.  クイズRPG 魔法使いと黒猫のウィ 8.  LINE Bubble! 9.  秘宝探偵 10.  LINE Pokopang LINE Still Very Conservative on Launching New Titles Every Week

Gungho & COLOPL – Great Operation & Monetization

Portrait One Handed Games?

Fragmentation

WeChat Subscribers

WeChat Games

1.  Planning to actively start service from later this year.

2.  Tencent is already an investor in Kakao and has been learning actively.

3.  WeChat’s initial casual games will be done internally.

4.  WeChat will publish hardcore games from 3rd parties.

I AM MT: Card Battle by LOCOJOY

Top Game in China with English Version available.

Dragon Bane by digitalcloud & Spartan Wars by Tap4Fun

Summary

1.  Asian distribution is fragmented, but tremendous potential

2.  Kakao and LINE will continue to evolve, and WeChat may change the whole Asian mobile gaming landscape.

3.  Competition is fierce and full of strong local players.

4.  Live operations is not optional but a must in these territories.

5.  Download Kakao, LINE today and play these games and it may open your doors to success in the western world.

Thank You

[email protected]

Kyu Lee, Gamevil

Entertainment & Humor

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