®

IBM WebSphere ® Portal

Exceptional Web ExperiencesDrive Better Business Outcomes

John Mullins – Asia Pacific Portal Executive

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Agenda

■ SOA – People are an Essential Element

■ New/Updated SOA offerings from Lotus/WPLC

■ WebSphere Portal 6.1 - NEW

■ Including WebSphere Portlet Factory

■ Portal Accelerators

■ Collaboration Accelerator

■ Dashboard Accelerator

■ Content Accelerator

■ Business Process Accelerator

■ Featuring Lotus Forms■ Portal Pack for SOA - NEW

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Excellence Excellence inin

IntegrationIntegration

andand Cost Savings Cost Savings

Exceptional Exceptional

Web ExperiencesWeb Experiences

Empowering Empowering

Business UsersBusiness Users

Portals & Mashups Help Drive Better Business Outcomes

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Exceptional Web Experiences One Platform Many Different Business Needs

WebSphere®

Portal

Employees

Partners Customers

Exceptional Web ExperiencesVital For Organizations To Differentiate

attractengage

retain delight

Businessbetter

Outcomes

Exceptional B2C Web ExperiencesRenewed Priority

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WebSphere Portal V6.1Rich set of Web 2.0 Features

� User Contribution to portal sites through our Web Content Management

� Situational Development through Composite Application Templates and through Lotus Designer / Portlet Factory / Forms Designer

� User Control of their pages through drag & drop portlet pallete and Google Gadget catalog

� Google Gadgets and iWidgets – integrate thousands of additional applications

� Application integration with AJAX and REST support for core features - context menus, search menu, administration, drag and drop portlet palette

� Live Text – Give users one-click access to information that “pops” on the page

Elevate Web 2.0 ExperiencesWeb 2.0 + Collaboration + Social Tools

Instant MessagingBlogs

Mail

Experts

Communities

EducationPeers

Personalized ContentVideo

Customers Are EverywhereDeliver Exceptional Web Experiences Anywhere

Laptop

Kiosk

Telephone

Television

Automobile

Airplane

businessBusiness

Stellent

Apps

Content

CollaborationSelf Service

Contextual

Personalized

Secure

Role Based

Dynamic

Business

Cloud

Consumer

Integration Excellence Seamlessly Combine Internal & External Applications/Services

Combined with Web 2.0 & social capabilities, employee intranets & partner extranets help drive better business outcomes

Portal Market Presence1#IBM WebSphere Portal

“ Gartner, Inc. has ranked IBM as the worldwide market share leader in Portal software based on revenues from 2002 through 2007.”

— Gartner Inc. “Market Share: Application Infrastructure and Middleware Software, Wor ldwide, 2007” by Fabr izio Biscotti, Terese Jones, Asheesh Raini and Joanne Cor rela June 4, 2008

“According to IDC, IBM leads the EPS market for the sixth consecutive year in 2007.”

— IDC: “Wor ldwide Enterpr ise Portal Software 2008-2012 Forecast Update and 2007 Vendor Shares: A New Landscape”, Doc #213165 July 2008

Horizontal Portal Magic Quadrant, 2008 * leader for 7 consecutive years!

*M agic Quadrant for Horizontal Portal Products, 2008 Gartner: September 12, 2008 by David Gootzit, Gene Phifer, Ray Valdes

30 hospitals and clinics worldwide

Over 40 U.S. Federal Agencies

9 out of the Top 10 Global Banks

Every G8 Country

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An on demand business is an enterprise whose business processes—integrated

end-to-end across the company and with key partners, suppliers and customers—can

respond with speed to any customer demand, market opportunity or external

threat.

In Context of Business Operations

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The Basics of SOA

… a service?

A repeatable business task – e.g., check customer credit;

open new account

… service oriented architecture (SOA)?

An IT architectural style that supports

integrating your business as linked

services

"SOA impacts every aspect of IT and business.”

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SOA Enables Dynamic Interchanges Between People, Process, and Information

Customers

Partners

Employees

Context for Better DecisionsDelivering the right information in context to optimize business processes, applications, and productivity

Targeted for resultsUse targeted tasks and functions as basis forinformation and people interactions

Interaction and IdeasEnabling people to virtually interact and collaborate for dynamic decision making

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Services

Operational System s

People

Bus iness Process

Connectivity (Enterprise Service Bus)

Portal

Data Registry

Application Application

Content

ExternalMaster Data Managem ent

Inform ation as a Service

Dashboard

User Interface

User Interaction

User Interface Services

DashboardsPortal� Decision making?

� Real time alerts?

� Visibility into operations?

User Interaction Services

Collaboration

Composite Applications

Alerts Forms

Visualization

SOA Solution Elements – Services for People

Deployment ServicesMultiple device management and deployment

Multiple server sources

Rich ClientsMobile

Browser

Deploym entForms

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SOA Solutions: An Extensible Portal Framework for S OAThe foundation for user interface, user interaction and deployment

●

Pre

sent

atio

n S

ervi

ces

●Web●Browser

●Rich●Clients

●Mobile●Client

●Portal SOA foundation elements:●IBM WebSphere Portal ●Integration and collaboration●11

●Composite applications●33

●Process portal services●44

●Federation services●55

●Offline use of services●66

●Real-time access & decisions●22

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Composite Applications

Workflow and Dynamic User Interface

BusinessComponents Content

CompositeApplication

User Interface

DominoERPJCR…

Community& Roles

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Pre-built Extensions enable companies to quickly create composite portlets and applications that leverage data and processes from multiple backend systems via SOA.

Composite Applications in WebSphere Portal

Domino

SAP

SAP and Siebel

Workplace Forms

Web Service

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Portlet Factory and Service Oriented Architecture

Key Benefits

� Enables reuse of existing assets across projects and departments

� Automates back end connectivity

� Speeds creation of new applications

� Promotes application flexibility

WebSphere Portlet Factory features a Data Services Layer - providing full support for the service provider & consumer paradigm required in an SOA environment. It enables the definition of clean, well defined service interfaces that separate the user interface from back end data.

Reuse existing assets

Use one data service to drive

display of multiple portlets

Reuse same UI with different data services

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Unlimited Variations Without Maintenance Overhead

Create highly customized portals with WebSphere Portlet Factory software’s patented automation and profiling technology . For example, portals can adapt their structure, presentation, flow, and access rights depending on the role and personal preferences of the user, without any additional coding by reusing existing portlet models.

Sales VPRegional Mgr

Sales Mgr

WebSphere

Portal

5.1.x

WebSphere

Portal

6.0x

BUILD VS. BUY

Comparison of 5 year Total Cost of Ownership

WebSphere Portal zSeries Performance Improvement almost 3X!

The z10 Enterprise Class has the equivalent capacity of nearly 1,500 x 86 servers, with an 85% smaller footprint and up to 85% lower energy costs

30% Lower TCO

RELATIVE THROUGHPUT

1.0

WebSphere

Portal

6.1

4.9

1.7

100%

Cost to run

your custom

Portal

71%

Cost to run

WebSphere

Portal (today)

50%

Cost to run

WebSphere

Portal 2010 (goal)

Driving to half the cost

of Build-Your-Own

WebSphere Portal 6.1Cost & Performance Improvements

IBMWebSphere®

Portal

Mashup integration

End-user customization& control

Tagging & rating enhancements

Widget consumption

Out-of-box site templates

Expanded Lotus collaboration integration

Web Analytics

Partnerships

WebSphere Portal – Coming AttractionsFurther Optimizing Web Experiences

Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way.

IBM Accelerators for WebSphere PortalHelping to Speed Exceptional Web Experiences

WebSphere®

Portal

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IBM Content Accelerator 6.1

Helps customers keep websites up-to-date, accurate and in control. This solution delivers faster time-to-value, lowers operational costs, and improves the way in which companies do business through the web.

EnterpriseSearch

Collaborative Document Management

Web ContentManagement + +

Authoring

Work Flow

ManagementIntegration

Delivery

�Entitlement to latest offerings:

●Lotus Web Content Management 6.1●Next Generation Document Management ●IBM OmniFind Enterprise Edition 8.5

IBM WebSphere Portal Software

Expanded document management content source connectors

Broad multilingual support

Web content integration

Rendering performance improvement

Enhanced site creation and contextual search

Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way.

IBM Content Accelerator - What’s NewBusiness User Web Content Management

New

Rich Editor

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Honda leverages IBM Content Accelerator to reach more customers

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IBM Collaboration Accelerator 6.1

Helps deliver an interactive Web-based platform , providing people with more effective and cost-efficient ways of accessing information, sharing ideas, communicating and working together – in the context of their role, processes and activities via a personalized composite portal…empowers people to take action!

• Presence Awareness

• Instant Messaging

• Web conferencing

• Profiles• Communities• Blogs• Dogear• Activities

InstantCommunication

SocialNetworking

TeamCollaboration

• Team Places & Tools• Content Libraries

IBM WebSphere Portal Software

Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way.

IBM Collaboration Accelerator - What’s NewPersonalized Web 2.0 Collaboration & Social Networking

� Content tagging and rating� Lotus Connections Profile integration� Person search using Lotus Connections profiles� Rich Lotus Quickr library integration� Integrated search across WebSphere Portal, Lotus Co nnections, and Lotus Quickr� Lotus Connections communities as Portal groups

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Bank of New York Mellon Launches Innovative Social Networking Initiative

� Business Need:The Bank of New York Mellon sought a way to allow employees to link up and share ideas, from professional concerns to personal interests.

� Solution:Lotus Connections software gives employees a forum through which they can share interests or collaborate on business projects among all of its 40,000 employees.

� Benefits to BNY:

– Blending of information and interests of the technical employee pool, which formed from the previous merger of the two banking companies.

– Future use can expand to accommodate myriad banking issues: concerns about issues with compliance, or needs in the back-office, employees will be able to synergize by sharing information.

� American Banker article: “BNY mellon pools human capital in social network”

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IBM Business Process Accelerator 6.1

● Empowers business users to take action in business processes ● User-friendly form interface to

business processes in context of information, content and data to enhance decision-making

● Accelerates processes automation efforts

● Starter set of sample forms, portlets and business processes

● Rapidly integrates with existing infrastructure, applications and data● New integrations for Lotus

Forms 3.0.1: ● WebSphere Process Server● WebSphere Integration Developer● WebSphere Business Modeler● FileNet Business Process Manager

Integration with BPM

systems

Business Process Management

Sample Forms, Portletsand Workflows

IBM Websphere Portral Software

Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way.

IBM Business Process Accelerator - What’s NeweForms & Workflow Process Automation

� Rich sample forms catalog� Advanced digital signatures� New universal task list� Mashups integration via iWidget� Zero footprint Web 2.0 solution – Lotus Forms Turbo

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Case Study: AMP

Australian wealth-management company improves productivity with WebSphere Portal and IBM Process Accelerator.

� Business Needs

� Improve access to customer and product information.

� Increase customer face time.

� Seamless integration.

� Delivery

� Multi-Channel – Retail, Advisers, Internal.

� Common SOA framework.

� Portal fronts backend systems.

� (Siebel, Oracle, Sharepoint, mainframe)

� Results

� Forms met business case in under 10 months.

� Expected 3 year adoption rate met in 3 months.

� 70+% of all forms completed electronically.

“There's a definite link between the efficiency of the portal, increased revenue and cost savings." Roy Crociani, IT director, AMP

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DB2

BI Data SAP, Siebel

Domino

Web Service

IBM Dashboard Accelerator 6.1.2

Helps organizations reach performance data wherever it resides , delivering it as real-time key performance indicators via personalized, portal-based dashboards . It also provides alerts and tools to help users take action at the greatest point of impact - before issues become critical.

� Drive Alignment around a common, visible set of goals

� Automate manual or resource-intensive processes with personalized, graphical UI tailored to each job role

� Access information wherever it resides with integrated, real-time views

� Take Action through intuitive views that aid proactive response to issues via Portal collaboration and workflow integration

� Cut Costs using rapid assembly tools that cut the time, cost, and skills required to build dashboards

Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way.

IBM Dashboard Accelerator - What’s NewReal-time Dashboards for Better Insight

� Business intelligence builders� Mashups integration via iWidget� Dashboards in Lotus Notes, Lotus Quickr & Lotus Sam etime� Enhanced 3D animated charting� Enhanced SMS alerting

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Major Benefits

Dashboard Accelerator Customer Case Studies

Health Care Auction Dashboards

� Connects to 14 different applications and monitoring tools to present uniform view of system health

� Spans information silos to cut mean time to problem resolution

IT Call Center Dashboard

Type

� Online auction site lets insurance company submit requests for patients, then choose best bid from care provider

� Cutting cost of Healthcare in Netherlands by 15%

� Improved Decision Making: Immediate access to accurate, transactional information and alerts of issues when they happen

� –Accelerated ROI: Existing RPG developers able to learn and deliver dashboard in 3 weeks

Sales and Customer Reporting Dashboard

� Unifies sales information from BI systems, spreadsheets, email, and web content into one location

� Improved Sales productivity – and 30% decrease in Sales support costs

Hotel Management Dashboard

Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way.

IBM Mobile Portal Accelerator - What’s NewExtend Rich Web Experiences to Mobile Devices

� Mobile portal toolkit� Device-independent authoring� Expanding device repository� Jumpstart templates� Lotus Web Content Management integration

Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way.

IBM Learning AcceleratorPersonalized “Just-in-Time” Online Learning

� Leverages industry leading WebSphere Portal� Collaborative communities to support informal learn ing� Prescriptive Learning� Integrated Certification Management� Competency Management

Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way.

Empower Business Users…Free IT

IT Backlog LOB Mashups User MashupTrend Analysis

Sales View

Custom News

Widgets

Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way.

IBM Mashup Accelerator – What’s NewEmpowering Business Users to Create Web Applications

� WebSphere portal integration� OpenAjax widgets� Business ready widgets� Enterprise security & feed control� OpenAjax secure mashups� Mobile & expanded platforms

“Very powerful stuff …” — Chief Engineer, Mitre

“IBM's Mashup Center is looking very

impressive...

it’s profound .” — Dion Hinchcliffe, Hinchcliffe & Co.

“The technology [IBM

Mashup Center] will

undoubtedly become a

powerful tool in

enterprises of all sizes... plus, it's a lot of fun!”

— ChannelWeb IBM is one of the first large

enterprise software vendors to

make a strong play with mashup

technology. Its mashup product

strategy plays to its strengths in

data management technology, SOA

and development tools, and the

work its done in its Lotus division

to improve the user experience

with richer

and more intuitive client

interfaces.” — Kathleen Quirk, IDC

IBM Mashup TechnologyWhat They’re Saying…

674Feeds

2008 Lotus Greenhouse Registered Mashup Users

2236

2648

2992

3301

293 Widgets

1345 Mashup Pages

July

934

August September October November December

1541

Mashup Use Growing!

Why Not Try It Yourself?https://greenhouse.lotus.com/home/product.jsp?p=mashups

Lotus Forms Turbo

Empowering Users – Beyond Mashups

Portal Site Wizard

Portal Theme Customizer

Inline Web Content Editing

CustomizableDashboards

� Personalized content based on account level and usage

� Regionalized content delivered to over 40 countries/languages

� Scalability to meet increased demand� > 50K concurrent user capacity at

one site alone� > 50M users

� Portal supports lines of business:� Personal Financial Services� Corporate Banking� Payments� Insurance� Premier� Stock Trading

HSBC: Global Customer Service

http://www.hsbc.com

HSBC: Running the brand on WebSphere Portal Server

Making full use of Portal

� HSBC are now using Portal as an Intenet and intranet service

� All designs are capable of being deployed in all HSBC channels (branches, contact centres, internet, mobile and self service)

� Portal has empowered their businesses to exploit the internet to its fullest potential

� The following two simple examples show the power of WPS

HSBC: Crafting an Exceptional User Experience

Yulon Motors: Crafting an Exceptional User Experien ce

Purpose: provide in-car information, products and services that would allow users to participate in a value-added, interactive community travel experience

� iMove enables an interactive Web 2.0 community of travelers and travel operators

with user-generated content, shared route

planning, destination ratings, special events

notification, and themed routes

� The on-board wireless portal and integrated

design connects mobile users to multiple

backend data sources through a single easy-to-use interface. In addition, route

plans on iMove can be downloaded and

linked to the Call Center service, providing better customer service to iMove users on

the go

“ “ The process of using a car and arriving at a destination are basics that the Yulon brand improves. How to use a vehicle to enrich one’s life has become the matter of most concern to us .” “— Hsu Kuo-Hsing, Vice-Chairman, Yulon Motors http://www.imove.com.tw

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Centrelink – Australian Government Portal� 6.5 million customers, or approximately

one-third of the Australian population

� Administers more than 140 different products and services for 25 government agencies

� Staff Online Portal Released August 2005

� Advanced Search Engine, Currently 5000 views daily

� Customer Portal

� Access to 40+ Services, Advanced Search Engine

� Single Sign-On, Web Content Mgmt, Re-use of SOA Apps

� Personalization, News by primary benefit type

� Department of Human Services Portal

� Federated Identity Mgmt, Centrelink Services, Medicare Services, CSA Services, Aggregated News via RSS

� National Emergency Call Centre Portal

� Process-centric, Authenticated, AJAX Compliant, Rich Functionality. Performance, Scalability, Single Sign-On

Centrelink: Building a Platform for Reuse

Bharti Airtel: Scaling

� 11,000 concurrent users� 1.2 million unique users/day� 200 portal page views/sec� Over 60M subscribers

• An exploding telecom market in India• Evolving business processes

• Needed to transform its IT systems with an architecture that can scale

Challenge

• WebSphere Portal and Mobile Portal as the user inte rface.• IBM Service Provider Delivery Environment architect ure

IBM Solution

Performance Statistics

Results• First telecom supplier to offer integrated services across the country• Subscriber base grew from around 6 million in 2004 to over 35 million in

2006

• Market capitalization has grown by 4X from 2004 to 2006

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●WebSphere Portal Conference – Asia Pacific.Hold the dates – July 8th, 9 th & 10th.

5 years running in Europe and USA.Technical & Business content tracks.Many Worldwide customer and IBM speakers.Business Partner speaker spots.

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Thank You!

●Legal Disclaimer © IBM Corporation 2008. All Rights Reserved.

The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software.References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results.

All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer.

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