Ibm pure systems pov_idr_spig_v1

Changing the game in the development, deployment, and management of IT applications

© 2012 IBM Corporation

Marco Laucelli Meana

IBM, TM & Strategy Consultant

[email protected]

mlaucelli

es.linkedin.com/in/mlaucelli


Simplified Experience


Demand heterogeneity

and variability

Service agile

response

IT Transformation drivers: Mobile vs. Cloud

Pu

bli

cP

riva

te


IT Transformation trends: enterprise App Stores

Benefits•Reduce costs

•Reduce T2M

•Improves IT procurement process

• Better user fulfilment

•Adaptative IT

Corporate

mobility

Public &

private clouds

© 2012 IBM Corporation6

Acquired

$361B

SaaS

$33BIn-House

Dev’t

$341B

Pkg’d

Apps

$144B

Out-

Sourced

Dev’t

$133B

2015

$702B

Acquired

$197B

In-HouseDev’t$269B

2005

$467B

Pkg’d Apps$118B

Acquired

$253B

SaaS$13B

In-HouseDev’t$296B

Pkg’d Apps$125B

Out-Sourced

Dev’t$99B

2010

$549B

5% CAGR 7% CAGR

Out-Sourced

Dev’t$73B

Mobile$7B

Mobile

$29B

All figures are 2010 opportunity and CGR ’10-’15

Excludes: MW & OS, SW Development Tools, Operational Costs

OSS$9B

OSS

$22B

Shift in software development landscape

Packaged solutions replacing in-house developments


Factory

pre-configured

and tested

Dynamic

resource

allocation

70% faster setup time

Days to minutesfor workload deployment time

75% lower systems costs over 3 years

98% time savings in storage provisioning

Management

across physical

& virtual

resources



PureSystems Centre


Ap

pli

cati

on

RO

I

Application Rank

Old IT

cut off

App Hits App Niches App unmet needs

Servers

New IT

cut off

Platform generated

opportunity

PureSystems creates an opportunity

ISVs

Traditional opportunity

Profitably pursue niche application

opportunities that were previously too

small or to be attractive.

Appliances


Users want: Rich, innovative and relevant

application, content and

service portfolio

Recommendations

PureSystemsCentre

Users & clients

Developers& ISVs

Technical & business support

Application & content

Application & content

Information Analytics & Best

Practices

Cloud services Platform base

User needsInnovation projects

Business opportunities

Pilots

ISVs want: Large customer base to sell applications to, Business support

services, storefront, application

promotion and marketing, market

intelligence, payment processing…

Ecosystem owners want: Ecosystem profit potential,

e.g., devices, services,

advertising

PureSystems creates an ecosystem


Samples of the three types of patterns

Platform PatternsExpertise across the

middleware and infrastructure

Infrastructure PatternsExpertise across the compute

resources

Application PatternsBusiness application

expertise

PureFlex SystemPre-integrated servers, storage, networking, virtualization and management

PureApplication SystemPre-integrated middleware and infrastructure

Provisioning and automation

Storage system optimization

Scalability and upgradability

Business intelligence

Included with system purchase Available in catalog

Web experience

Demand driven elasticity

Simplified system setup and install

Policy-based system management

Simplified application migration

Web application deployment

Transactional database deployment

Data mart deployment

ISV applications (e.g., SAP CRM)

ISV or Client Tuned

Platform

PureSystems stack: patterns of expertise


Ready for IBM PureSystems

• Complete successful ISV Application Pattern (PureApplication

System) or ISV Virtual Appliance (PureFlex System) enablement

• Create Global Solutions Directory Display entry

• Create Solution Description and Solution Download pages

• Sign ‘Ready for IBM PureSystems’ supplement agreement

Building theVirtual

Appliance/Virtual App

Virtual Appliance

Metadata

Softwareapplication

Operatingsystem

Image repository

ActivationEngine

+

Softwareapplication

Operatingsystem

Metadata

+

+

ActivationEngine

Middleware

+

Middleware

Virtual App Pattern

Virtual System Pattern

Web Application Pattern 2.0

IBM Transactional Database Pattern 1.1

IBM Data Mart Pattern 1.1


Previously SugarCRM required the

customer to install the middleware

manually. Now Sugar can provide

complete End to End provisioning,

reducing the typical deployment time from

2-3 days to 10 minutes.

IBM's PureFlex System will enable our

clients to tune their server and storage

infrastructures, matching the various SAP

workloads onto an IBM PureFlex optimized

system. It promises to be a new way of

simplifying the deployment and

management of enterprise applications.

PureSystems Centre: references


Business development Co-marketing

IBM Innovation

Centers

Technology

plans

Sell With Sell Through

ISVs

IDR


ISVs & System Integrators

IT professionals

Students & Faculty

Entrepreneurs & Startups

PartnerWorldThe goal: Deliver innovative, comprehensive client solutions

developerWorksThe goal: Skill growth around

emerging technologies

Academic InitiativeThe goal: Build a more

competitive IT workforce

Venture Capital GroupThe goal: Increase visibility, differentiation and credibility

IDR areas of activity

Thank you

Ibm pure systems pov_idr_spig_v1

Technology

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