IBM Email Marketing Automation
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Transcript of IBM Email Marketing Automation
Email Marketing Automation drives more targeted, personalized engagement delivering strong ROI.
IBM Customer Engagement Solutions / Email Marketing Automation
© 2015 International Business Machines Corporation 2
IBM Customer Engagement Solutions / Email Marketing Automation
Personalizewith data
Automate keycommunications
Optimize relevanceand conversion
© 2015 International Business Machines Corporation 3
IBM Customer Engagement Solutions / Email Marketing Automation
Location BasedPersonalization
Pattern BasedPersonalization
CartAbandonment
CartEnhancement
© 2015 International Business Machines Corporation 4
IBM Customer Engagement Solutions / Email Marketing Automation
© 2015 International Business Machines Corporation 5
A digital marketing agency has seen 300% ROI as a result of automation, 40% increased database size and 50% improved new-lead conversion.
IBM Customer Engagement Solutions / Email Marketing Automation
6
A CPG company used personalized automated mail to increase click-through rates by 30% and open rates by
50%
© 2015 International Business Machines Corporation 6
IBM Customer Engagement Solutions / Email Marketing Automation
A retailer supplemented broadcast email campaigns with highly targeted automated messages, increasing revenue-per-email by up to
330%
© 2015 International Business Machines Corporation 7
IBM Customer Engagement Solutions / Email Marketing Automation
A travel company used automated behavioral segmentation to reactivate 7% of inactive clients, while increasing open rates by
and overall transactions by 4%.
50%
© 2015 International Business Machines Corporation 8
We work with clients at every stage of the email marketing automation transformation journey.
IBM Customer Engagement Solutions / Email Marketing Automation
Basic data point andsimple segmenting
Multiple data pointsand triggers
Contextual marketing andone-to-one experiences
Easy Moderate toAdvanced Sophisticated
© 2015 International Business Machines Corporation 9