Email automation
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il Automation: Make Emails Intellig
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Transcript of Email automation
Email Automation: Make Emails Intelligent
What is Email Automation?
Right email at the right time
Dynamic content
Personalization
Benefits of Email Automation
Keep in touch Re-engage dormant leads
Share hints and tips Save time
Email Automation Statistics
#1. A personalized subject line increases email engagement by 22%
#2. Lead nurturing and nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads.
#3. Event-triggered marketing can potentially save 80% of your direct mail budget.
#4. Research estimates there is a 15% savings on creative production with marketing automation.
#5. By 2020, customers will manage 85% of their relationships without talking to a human.
Sources: B2Bmarketing, The Annuitas Group, Gartner Research, Fathomdelivers, Econsultancy, Pardot
Email Automation Programs • Trigger Emails
o Event-based triggers
o Click-based triggers
o Time-based triggers
• Follow-up Emails
o Welcome emails / On-boarding
o Cart abandonment
o First successful activity
o Expiry reminder
o Relevant information
o Miss you
Email Automation Examples
Event-based Email Triggers Integrated with
SMS Marketing
Email and SMS Integration
Email and SMS Integration…contd
Email and SMS Integration…contd
Email and SMS Integration…contd
Email and SMS Integration…contd
Email and SMS Integration…contd
Email Automation Examples
Click-based Triggers
Click-based Triggers
Click-based Triggers…contd.
Click-based Triggers…contd
Time-based Triggers
Welcome Email
Cart Abandonment
Dynamic Content
Relevant Content
Follow-up for Membership Expiry
Miss You
Tips To Prioritize Your Automated Emails
As suggested by Loren McDonald, VP, Industry Relations
Tips To Prioritize Your Automated Emails
Tip #1: Figure out your key business drivers
As suggested by Loren McDonald, VP, Industry Relations
Tips To Prioritize Your Automated Emails
Tip #2: Evaluate ROI vs LOE
As suggested by Loren McDonald, VP, Industry Relations
Tips To Prioritize Your Automated Emails
Tip #3: Crawl, Walk and Run
Juvlon and Email Automation
Juvlon APIs integrate with your CRM
• Click-based triggers
• Event-based triggers
• Time-based triggers
Summary#1. Sending the right email at the right time with dynamic content and with proper personalization is Email Automation
#2. Email Automation helps in keeping in touch with prospects, re-engaging dormant leads, distributing helpful hints and tips, and reaching back out to prospects lost to a competitor. And saves time.
#3. Identify your business drivers to get started with Email Automation, evaluate ROI Vs. LOE to plan your Email Automation and start with simple automation programs.
#4. Juvlon APIs integrate with your CRM
#5. Juvlon supports Click-based triggers, Event-based triggers and Time-based triggers
