IBM Design Thinking - Delievery Value at Scale
50
1 Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM. Delivering Value & Outcomes at Scale IBM Design Nick Hahn [email protected] Tim O’Keefe [email protected]
Transcript of IBM Design Thinking - Delievery Value at Scale
1Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Delivering Value & Outcomes at Scale
IBM DesignNick [email protected] O’[email protected]
Presenter
Presentation Notes
Nick + Tim Leads on Power Systems Design Team
11Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Acme SoftwareCrafting the finest digital anvils
Welcome to
Presenter
Presentation Notes
Welcome... This hypothetical company – World leader Anvils since 1910. <CLICK> Transitioned in 80s away trad. metal to dig Success - longstanding clients
12Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Presenter
Presentation Notes
Welcome... This hypothetical company – World leader Anvils since 1910. <CLICK> Transitioned in 80s away trad. metal to dig Success - longstanding clients
13Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Presenter
Presentation Notes
Join software dev team. Vet. prod mngr has called a meeting a disturbing trend.
14Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Sales are slumping!
Presenter
Presentation Notes
Sales are slumping. Here to set Vision
15Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Our top clients want more features!
You’ve got 3 months to ship!
Presenter
Presentation Notes
Top clients: add specific features = happier Sell more to new customers. <CLICK> Vision outlined, deadline of 3 months
16Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Presenter
Presentation Notes
- many years in the industry, - really knows his customers - if team can execute = customers happy + sales up! <CLICK> -HiPPO - all product vision comes from a few internal people
17Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
HiPPOHighest Paid Person’s Opinion
Presenter
Presentation Notes
- many years in the industry, - really knows his customers - if team can execute = customers happy + sales up! <CLICK> -HiPPO - all product vision comes from a few internal people
18Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Presenter
Presentation Notes
- Teams set off! - Designers create beautiful designs - Cool” UI enhancements. - Engineers: start back-end
19Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Working In Silos
Presenter
Presentation Notes
- BUT - Siloed teams, - Build puzzle in isolation - Comms stifled and - Teams fall out of alignment.
20Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Timelines shot. Employees Stressed
It’s 20:00…when will this end?!
Presenter
Presentation Notes
3 months – Design: overshot the possible Engineers: frustrated “bad guys” say no Sacrifices made to simply get it done Team pushed to deliver code in less than idea circumstances
21Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
The Big Gamble
You think this will work?
¯\_(ツ)_/¯
Presenter
Presentation Notes
Biggest mistake hidden: Can you guess? Mgmt takes this long term bet Lots of sunk resources Based on gut feeling. Input and validation through the design/development process.
22Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Status Report?
Features checklist done!
But we all know it’s not very usable…
Ship it!6 Months Later
Presenter
Presentation Notes
Success: “create these features and they will come”, - Proj M is happy to ship <CLICK> - Team is excited to be done. -
23Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Status Report?
Features checklist done!
But we all know it’s not very usable…
Ship it!
Presenter
Presentation Notes
Success: “create these features and they will come”, - Proj M is happy to ship <CLICK> - Team is excited to be done. -
24Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
I… I don’t get it.
They’re not happy. We gave them exactly what they
wanted.
Maybe we should have figured out what they NEEDED?
2 Months After Launch
Presenter
Presentation Notes
Not looking good for PM. Focus: wants vs. needs Took checklist and built that – instead of listening to users needs
25Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
I… I don’t get it.
They’re not happy. We gave them exactly what they
wanted.
Maybe we should have figured out what they NEEDED?
Presenter
Presentation Notes
Not looking good for PM. Focus: wants vs. needs Took checklist and built that – instead of listening to users needs
26Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
6 Months LaterHistory of Design at IBMA Very Brief
Presenter
Presentation Notes
Nick Hahn - Design Lead Power Systems Start off: [CLICK] Very Brief History of Design
27Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Presenter
Presentation Notes
IBM: important technological breakthroughs in history. Most don’t know Design History industrial + visual design, Architectural human factors Known for prods. functionally great, usable + beautiful Fun Fact: IBM 1401, clock ran at 87Khz, Compare this to the Nokia 3310 from the year 2000. They are about 40 years apart. Depending on how you calculate things, it would take about 25,000 IBM 1401s running in parallel to match the speed of a single Nokia 3310
28Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
=
x25,000
Presenter
Presentation Notes
IBM: important technological breakthroughs in history. Most don’t know Design History industrial + visual design, Architectural human factors Known for prods. functionally great, usable + beautiful Fun Fact: IBM 1401, clock ran at 87Khz, Compare this to the Nokia 3310 from the year 2000. They are about 40 years apart. Depending on how you calculate things, it would take about 25,000 IBM 1401s running in parallel to match the speed of a single Nokia 3310
29Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Presenter
Presentation Notes
1960’s, IBM most renound designers in history: From Charles and Ray Eames t Paul Rand: many famous logos including: UPS’ package logo Westinghouse and of course, the 8 bar IBM logo
30Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Presenter
Presentation Notes
1960’s, IBM most renound designers in history: From Charles and Ray Eames t Paul Rand: many famous logos including: UPS’ package logo Westinghouse and of course, the 8 bar IBM logo
31Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Presenter
Presentation Notes
1960’s, IBM most renound designers in history: From Charles and Ray Eames t Paul Rand: many famous logos including: UPS’ package logo Westinghouse and of course, the 8 bar IBM logo
32Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Presenter
Presentation Notes
1960’s, IBM most renound designers in history: From Charles and Ray Eames t Paul Rand: many famous logos including: UPS’ package logo Westinghouse and of course, the 8 bar IBM logo
33Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
A Return to What Made us Great
Good Design isGood Business.Thomas J. Watson, Jr.CEO, IBM
“
34Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Presenter
Presentation Notes
In his 1966 memo to the company he says:
35Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Presenter
Presentation Notes
lines 2 & 3 didn't exist in 1966 I believe he is speaking UX He knew best possible experience = better sales. Missing in equasion address customer’s pressing needs what me mean by Design.
36Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Embracing the Past.Building the Future.
IBM Design
Presenter
Presentation Notes
you now know about Design past [CLICK] leveraging design to build the future of IBM
37Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Our teams had a very engineering-centric culture.
We wanted to shift that culture towards a focus on users’ outcomes
Charlie HillCTO, IBM Design
“
Presenter
Presentation Notes
Charlie Hill - CTO IBM Design� [read quote]
38Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
There’s one key toour future growth:the client experience.
Ginni RomettyCEO, IBM
“
Presenter
Presentation Notes
[read quote] client experience = design = core part of culture CEO to university new hires believe through & through
39Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Presenter
Presentation Notes
That’s why 3 years ago, launched two major initiatives: IBM Design Studios IBM Design Thinking Take look at Studios... [CLICK]
40Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
29 Studios Worldwide
Presenter
Presentation Notes
29 studios + locations retrofitted collaborative model 3 years, from 500 designers. Now over 1400–hiring excellerated pace
41Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
IBM Design ThinkingA framework for teams to understand and deliver:
great user outcomes
at speed and scale.
Presenter
Presentation Notes
Second initiative: IBM Design Thinking. framework - understand + deliver [Click] user outcomes speed + scale on it's own = doesn't mean much
42Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
IBM Design ThinkingIn the News
Presenter
Presentation Notes
may have seen the popular press IBM DT being featured Harvard Biz Review
43Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
IBM Design ThinkingIn the News
Presenter
Presentation Notes
NY Times + Fortune what they find exiting: not that, we develop DT, evolved to fit our needs Speed and Scale across the enterprise END [hand to tim]
44Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Succeed or Fail as a Team
Mutual respect and trust across disciplines.
Collaborate in real time.
Everyone is workingin tandem.
Presenter
Presentation Notes
Succeed or fail as a team Mutual respect and trust across disciplines. Collaborate in real time = no silos Everyone is working in tandem.
45Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
You are the North StarUsers like you are the premise for every action we take.
Measure success based on the value that we bring to you.
Presenter
Presentation Notes
Align around your needs Involve you in the work. design and development cycles. Review wireframes Alpha and Beta tests. We validate our design choices with you
46Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Bias towards actionEverything is a prototype.
Learn from solutions in the field and adapt.
Empowered to rethink solutions even to the oldest problems.
Presenter
Presentation Notes
Continuous delivery Learn from what is in the field Rethink old problems
47Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Bias towards actionEverything is a prototype.
Learn from solutions in the field and adapt.
Empowered to rethink solutions even to the oldest problems.
The Loop
Presenter
Presentation Notes
Continuous delivery Learn from what is in the field Rethink old problems
48Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Observe Reflect Make
IBM Design Thinking Model
Presenter
Presentation Notes
Observe Get to know users, uncover their needs, test ideas. Reflect Build understanding, commit to decisions. Make Explore ideas, prototype possibilities, drive outcomes.
49Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Building Minimal Viable Products
Source: blog.fastmonkeys.com
Presenter
Presentation Notes
Build only a few things well. Don’t try to do it all at once.
50Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
New Structure: “5-in-a-box”Dedicated teams committed by the business unit
1. Engineering 2. Design3. Offering Management4. Users5. + More
Presenter
Presentation Notes
Past: Architecture leads: “really cool” technologies Proj funding– must have full design, dev, and offering Collaboration & aligmented key Throw over all wall to get designed and built. MUST work with the customers.
51Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Design Team
UX Design
Visual Design
Design Research
Front End Development
Presenter
Presentation Notes
Design not = make things look good Design team: user input to functional prototypes
52Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Acme SoftwareCrafting the finest digital anvils
Checking back in with
Presenter
Presentation Notes
Let’s check in and see how Acme is doing these days…
53Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Now with
IBM Design Thinking
54Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
New Collaborative Spaces
Presenter
Presentation Notes
Walls down Working in the same spaces = alignment communication
55Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Glass: Greater Transparency
Presenter
Presentation Notes
Lets everyone see what is going on�like in IBM Design Studios: cross pollination
56Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Latest Tools & Tech
Presenter
Presentation Notes
Just like at IBM now, Acme has the latest tech like: -Github Enterprise -Mural -Slack
57Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Involving Customers
Presenter
Presentation Notes
Involving customers from the start and through the entire product creation cycle leads to…
58Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Less of This
Presenter
Presentation Notes
much less of this…
59Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
More of This
Presenter
Presentation Notes
And much more of this. Because now providing amazing customer experiences is the goal, not sales. Great sales are simply the outcome.
![[Maternity protection book series] 4-2. After Delievery](https://static.fdocuments.net/doc/165x107/568c2bd81a28abd8328b8179/maternity-protection-book-series-4-2-after-delievery.jpg)