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PRESENTATION ON

ELECTRONIC GOODS

INDUSTRY 

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INTRODUCTION TO ELECTRONIC

GOODS INDUSTRY 

   The Indian Electronics Industry had its origin to the year 1965 with an orientation towards space and defense

technologies.    The electronics market is one of the

largest in the world and is anticipated to reach US !"" #illion in $"$$ from US

69.6 #illion in $"1$.   Electronic sector consists of consumer

and industrial electronics.

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SWOT ANALYSIS

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POLITICAL:

• Political changes are closely tied up with

legal changes.

• Laws are continually being updated in a

wide range of areas.

ECONOMICAL:

• Economic changes that affect business

include changes in the interest rate, wage

rates, and the rate of inflation (i.e. general

level of increase in prices).

• Businesses will be more encouraged to

expand and tae riss when economic conditions are right.

SOCIAL:

• !omponent of this is a change in consumer

 behavior resulting from changes in fashions

and style.

TECHNOLOGICAL:

• "rgani#ations need to be aware of the latest

relevant technologies for their business and

to surf the wave of changes.

PEST ANALYSIS

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MARKETING MIX

P$"%&!'

Every offering that is being mareted

P$!E

  t relates to revenue generation.

PL*!E

  +here the goods shall be displayed and sold.

P$""'"-

  !ommunication with !ustomers.

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HR POLICIES

  %ecruitment   Selection    Training & 'e(elopment   )rientation   *erformance +ppraisal   ,ompensation and -enets

   To ensure that e(ery employee treated as e/uita#le manner.

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CURRENT RATIO

$"15 $"1! $"10 $"1$ $"11 "

".5

1

1.5

$

$.5

0 0.5

odre2

3itachi

4ideocon

4oltas

hirlpool

QUICK RATIO

$"15 $"1! $"10 $"1$ $"11

"

".5

1

1.5

$

$.5

odre2

3itachi

4ideocon

4oltas

hirlpool

NET PROFIT RATIO

$"15 $"1! $"10 $"1$ $"11

"

$

!

6



1"

1$

1!

16

odre2

3itachi

4ideocon

4oltas

hirlpool

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DEBT EQUITY RATIO

$"15 $"1! $"10 $"1$ $"11

"

".5

1

1.5

$

$.5

odre2

3itachi

4ideocon 4oltas

hirlpool

TOTAL ASSETS TURNOVER RATIO

$"15 $"1! $"10 $"1$ $"11

"

1

$

0

!

5

6

7



odre2

3itachi

4ideocon 4oltas

hirlpool

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FINDINGS

   The electronics market is one of the largest in the world.

  Electronic Industry has #een in the growing trend from the time it has come up

  Electronic Industry has #een one of the ma2or contri#ution for the economies '*

  %atios show that the Electronic Industry companies are performing (ery #etter on consistent #asis.

  8rom the ratios we can conclude that the companies were a#le to procure raw materials on time there #y reducing carrying and handling costs.

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CONCLUSION

  8rom the study in the ratio it can #e concluded that the Electronic Industry performance nancially is #een trustworthy

and India #eing one of the largestconsumer of Electronic in terms of (olume makes peoples in(estment towards the Electronic ,ompany a promising prospect.

E(en the ratio:s are not showing upto the mark performance #y the company #ut the companies are still in eistence and making prots due to industry trends.

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