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    PRESENTATION ON

    ELECTRONIC GOODS

    INDUSTRY 

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    INTRODUCTION TO ELECTRONIC

    GOODS INDUSTRY 

       The Indian Electronics Industry had itsorigin to the year 1965 with anorientation towards space and defense

    technologies.   The electronics market is one of the

    largest in the world and is anticipated toreach US !"" #illion in $"$$ from US

    69.6 #illion in $"1$.  Electronic sector consists of consumer

    and industrial electronics.

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    SWOT ANALYSIS

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    POLITICAL:

    • Political changes are closely tied up with

    legal changes.

    • Laws are continually being updated in a

    wide range of areas.

    ECONOMICAL:

    • Economic changes that affect business

    include changes in the interest rate, wage

    rates, and the rate of inflation (i.e. general

    level of increase in prices).

    • Businesses will be more encouraged to

    expand and tae riss when economicconditions are right.

    SOCIAL:

    • !omponent of this is a change in consumer

     behavior resulting from changes in fashions

    and style.

    TECHNOLOGICAL:

    • "rgani#ations need to be aware of the latest

    relevant technologies for their business and

    to surf the wave of changes.

    PEST ANALYSIS

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    MARKETING MIX

    P$"%&!'

    Every offering that is being mareted

    P$!E

      t relates to revenue generation.

    PL*!E

      +here the goods shall be displayed and sold.

    P$""'"-

      !ommunication with !ustomers.

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    HR POLICIES

      %ecruitment  Selection   Training & 'e(elopment  )rientation  *erformance +ppraisal  ,ompensation and -enets

       To ensure that e(ery employee treated ase/uita#le manner.

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    CURRENT RATIO

    $"15 $"1! $"10 $"1$ $"11"

    ".5

    1

    1.5

    $

    $.5

    00.5

    odre2

    3itachi

    4ideocon

    4oltas

    hirlpool

    QUICK RATIO

    $"15 $"1! $"10 $"1$ $"11

    "

    ".5

    1

    1.5

    $

    $.5

    odre2

    3itachi

    4ideocon

    4oltas

    hirlpool

    NET PROFIT RATIO

    $"15 $"1! $"10 $"1$ $"11

    "

    $

    !

    6

    1"

    1$

    1!

    16

    odre2

    3itachi

    4ideocon

    4oltas

    hirlpool

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    DEBT EQUITY RATIO

    $"15 $"1! $"10 $"1$ $"11

    "

    ".5

    1

    1.5

    $

    $.5

    odre2

    3itachi

    4ideocon4oltas

    hirlpool

    TOTAL ASSETS TURNOVER RATIO

    $"15 $"1! $"10 $"1$ $"11

    "

    1

    $

    0

    !

    5

    6

    7

    odre2

    3itachi

    4ideocon4oltas

    hirlpool

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    FINDINGS

       The electronics market is one of the largest in theworld.

      Electronic Industry has #een in the growing trendfrom the time it has come up

      Electronic Industry has #een one of the ma2orcontri#ution for the economies '*

      %atios show that the Electronic Industry companiesare performing (ery #etter on consistent #asis.

      8rom the ratios we can conclude that thecompanies were a#le to procure raw materials ontime there #y reducing carrying and handling costs.

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    CONCLUSION

      8rom the study in the ratio it can #econcluded that the Electronic Industryperformance nancially is #een trustworthy

    and India #eing one of the largestconsumer of Electronic in terms of (olumemakes peoples in(estment towards theElectronic ,ompany a promising prospect.

    E(en the ratio:s are not showing upto themark performance #y the company #ut thecompanies are still in eistence andmaking prots due to industry trends.

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