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    PRESENTATION ON

    ELECTRONIC GOODS

    INDUSTRY 

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    INTRODUCTION TO ELECTRONIC

    GOODS INDUSTRY 

       The Indian Electronics Industry had its origin to the year 1965 with an orientation towards space and defense

    technologies.    The electronics market is one of the

    largest in the world and is anticipated to reach US !"" #illion in $"$$ from US

    69.6 #illion in $"1$.   Electronic sector consists of consumer

    and industrial electronics.

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    SWOT ANALYSIS

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    POLITICAL:

    • Political changes are closely tied up with

    legal changes.

    • Laws are continually being updated in a

    wide range of areas.

    ECONOMICAL:

    • Economic changes that affect business

    include changes in the interest rate, wage

    rates, and the rate of inflation (i.e. general

    level of increase in prices).

    • Businesses will be more encouraged to

    expand and tae riss when economic conditions are right.

    SOCIAL:

    • !omponent of this is a change in consumer

     behavior resulting from changes in fashions

    and style.

    TECHNOLOGICAL:

    • "rgani#ations need to be aware of the latest

    relevant technologies for their business and

    to surf the wave of changes.

    PEST ANALYSIS

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    MARKETING MIX

    P$"%&!'

    Every offering that is being mareted

    P$!E

      t relates to revenue generation.

    PL*!E

      +here the goods shall be displayed and sold.

    P$""'"-

      !ommunication with !ustomers.

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    HR POLICIES

      %ecruitment   Selection    Training & 'e(elopment   )rientation   *erformance +ppraisal   ,ompensation and -enets

       To ensure that e(ery employee treated as e/uita#le manner.

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    CURRENT RATIO

    $"15 $"1! $"10 $"1$ $"11 "

    ".5

    1

    1.5

    $

    $.5

    0 0.5

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    QUICK RATIO

    $"15 $"1! $"10 $"1$ $"11

    "

    ".5

    1

    1.5

    $

    $.5

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    NET PROFIT RATIO

    $"15 $"1! $"10 $"1$ $"11

    "

    $

    !

    6

    1"

    1$

    1!

    16

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    DEBT EQUITY RATIO

    $"15 $"1! $"10 $"1$ $"11

    "

    ".5

    1

    1.5

    $

    $.5

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    TOTAL ASSETS TURNOVER RATIO

    $"15 $"1! $"10 $"1$ $"11

    "

    1

    $

    0

    !

    5

    6

    7

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    FINDINGS

       The electronics market is one of the largest in the world.

      Electronic Industry has #een in the growing trend from the time it has come up

      Electronic Industry has #een one of the ma2or contri#ution for the economies '*

      %atios show that the Electronic Industry companies are performing (ery #etter on consistent #asis.

      8rom the ratios we can conclude that the companies were a#le to procure raw materials on time there #y reducing carrying and handling costs.

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    CONCLUSION

      8rom the study in the ratio it can #e concluded that the Electronic Industry performance nancially is #een trustworthy

    and India #eing one of the largestconsumer of Electronic in terms of (olume makes peoples in(estment towards the Electronic ,ompany a promising prospect.

    E(en the ratio:s are not showing upto the mark performance #y the company #ut the companies are still in eistence and making prots due to industry trends.

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