A Creative Director with over 20 years of experience, I have a reputation for the quality of my

work and transforming the brands I work with. I run an independent network of the best creative talent, helping my clients to effectively stand out and build their

brand through great design.

Confidential

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Ian Styles 2015

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Confidential Ian Styles 2015

With a focus on the Sport and Tech indus-tries, I pride myself on developing long-term client partnerships built on trust.In my experience the more collaborative the process, the better the results, often I have embedded design teams directly into my clients business to make sure the project is delivered to the very best quality with the most effective results.

ASICSConfidential Ian Styles 2015

ASICS is one of the worlds leading sport-ing goods brands, world-renowned for their technical excellence and scientific approach. Yet when questioned, most people wearing their kit struggled to talk about the brand, its personality or what it stood for.

Their visual identity was fragmented, and with plans for their European division to achieve ambitious turnover targets by 2017, a significant improvement in managing and implementing an effective brand expression was needed.

I worked closely with them to establish a new brand positioning and six principles of how this is expressed. This together with a new cohesive visual identity has been instrumen-tal in helping them to move forwards and drive greater consistency.

Through a series of brand training work-shops, employees have embraced the new brand and the project has been a great suc-cess. This is exemplified by their confidence to expand their own-retail offer still fitting very closely to the principles I established.

HEADConfidential Ian Styles 2015

Confidential Ian Styles 2015

Directing HEADs Wintersport campaigns for the past two years I had a single goal in mind, to bring their audience much closer to the HEAD brand.

This was achieved in 2 ways: By connecting digital activation to new product launches, such as that for the new Monster ski, this allowed people to actively participate in a product launch, driving engagement. This in-turn drove sales, using HEADs fledgling e-commerce platform there was now always an option to buy throughout the experience.

The Whats Your limit? campaign films were used as an opportunity for the audience to get closer than ever before to HEADs spon-sored athletes.

Their stars give personal insights into how they prepare to push their own limits when on the mountain. This builds more of an emotional connection, telling an intimate story (a different approach within the win-tersport sector). The overall campaign has been a great success with over 400k Face-book likes.

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HEAD JOY Campaign and microsite

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