V. 03i. Homebound ii. Homegrown iii. Homemade

They say home is where the heart is.

Where we love is home.

Home that our feet may leave, but not our hearts.

Maybe home is not a place but a feeling itself...

K is Kettlebeck’s

lifestyle and design

magazine for

homeowners and

friends. It’s a platform

that gives us a safe

space to reflect on

our work, critically

evaluate our business

practices and identify

ways to tackle

industry challenges.

In short, K allows us

to build ourselves so

that we can build even

better communities.

I. HOMEBOUND

There’s no place like home.

And we’re not talking about walls

and furniture. it’s the memories and

people that fill a place and make

you come back again.

—

Different for everyone06

Home sweet home. it’s where

the heart is. Home is for the

moments that matter.

—

Making space meaningful10

Our spaces are for distinctly

human experiences.

Nothing more, nothing less.

II. HOMEGROWN

Kettlebeck might not look the

same but we haven’t changed at

all. We’ve undergone a stylish new

redesign to help serve you better.

Come see for yourself.

—

Being human12

We listened. We changed.

K will become the new face

of our brand.

—

Thinking outside the box 16

Kettlebeck will be travelling to

future developments in a pop-up

sales centre.

III. HOMEMADE

Meet our team of planners,

builders and design experts

that work together to make our

properties your beautiful new

home. Our door is always open.

—

Thinking loudspeaker18

Home has never sounded like this

before. BeoLab 90 brings a new

sonic experience to every occasion.

—

Michael Larkin20

For urban planner Michael Larkin,

the road to home is paved with

good intentions – his.

EDItOR-At-LARGE

Saad Siddiqui

—

tALENt

Andre Johnson

Meredith Heinrich

Etienne Shum

Emma Gilbert

Kyle Murphy

Cole D’Angelo

Jack Beswick

Aiden Ross

John Marcucci

Pip the Dog

Sid D’Souza

—

SpEcIAL tHANkS

Michael Larkin

Matt Bagnall

Aaron Gillard

Igor Korenzvit

Nir Mizrahi

Thomas Raso

Bang & Olufsen

Zarar Rana

David Keller

cONtAct US

If you have questions or

comments, please write to

us at info@kettlebeck.com

—

Kettlebeck Group

1.877.606.2926

—

Visit our new website and

watch our short film to find

out what home means to us

at kettlebeck.com

cREAtIvE

Channel 13

Michelle Yee

Riel Sammy

Michael Gioffre

Gianluca D’Acchille

Immediate Group

Ryan Bergmann

Ava Baccari

Nadia Bashir

—

cORpORAtE

Laiq Siddiqui

Omer Kiani

Reid Quan

Ajay Krishnan

Saad Siddiqui

Gordana Car

Dora Car

Frank Feng

Scott Gimour

Jim Young

Ermie Taddeo

Antony Moulder

Robert Buckler

Vanessa Checchia

Mark Palmieri

Tim Evans

Krisztian Fockter

Different for everyoneI. HOMEBOUND

There’s no place like home. Home sweet home. it’s where the heart is.

Home is for the moments that matter.

06

K Magazine | V. 03

I. HOMEBOUND | Different for everyone

Y ou probably already know that there’s a lot of conflicting evidence out there as to

what constitutes home – and where exactly you can find it (not everyone can just

click their heels and return to Kansas). But that’s kind of the beauty of it – the differences

in people that make up their unique idea of a happy place. Or a safe place. Or someplace

warm.

it’s this fluid notion of home that Kettlebeck explores in depth before we even

conceptualize a brick-and-mortar building. Because the place you live in is so much

more than the walls and furniture that reside in it. it’s the families, whether they’re

newlyweds, a single mom or roommates who happen to make dinner and watch Netflix

together, that make a place their own. We’re just the ones who give them the key to it.

To paint a better picture of what makes a home, we turned to Kettlebeck homeowners

to see how our developments house their personal lives – like the school-age kids who

have made our neighbourhoods their playground. These narratives helped to inspire

a film we created with Channel 13 Advertising & Design based on the shifting and

intangible idea of home and the diverse families who live in them.

Director Ryan Bergmann beautifully shot a series of vignettes that capture the heartbreak,

memories and laughter that happen in a person’s private domain – sometimes all

at once. Because home is the place you retreat to with a glass of wine after a long day,

but it’s also where you celebrate milestones with your closest friends and shut out the

world in moments of quiet grief.

We understand that home is all of these things, so there’s no singular idea of it highlighted

in our marketing or home-buying philosophies. Just as no two families are alike, we don’t

take a one-size-fits-all approach to building homes. We lay the foundation, so to speak,

and then you make it your own. Take a look at our film; you’ll see what we mean about

finding the place where you belong. And that’s the point we want to drive home.

08

K Magazine | V. 03

I. HOMEBOUND | Different for everyone

Making space meaningful

I. HOMEBOUND

i’m not an architect. (I was never good at math.) Instead I developed an interest in the

study of the abstract — things like metaphysics and philosophy. While taking

a summer research program at Stanford University in California, i was introduced

to the idea of aesthetics in philosophy. This led me to take an art history course during

my undergraduate studies at the University of Toronto. Plus, it seemed like the kind

of course that hip people take. i quickly learned that there’s no formula to the study

of art history. Unlike solving a mathematical equation, it’s a perpetual blooming

and interplay of ideas and circumstances over time. it literally has no end.

I went on to study prolific figures like Swiss art historian Heinrich Wölfflin, whose

design principles would help inspire my work at Kettlebeck. Wölfflin aimed to develop

a clear system for understanding art and believed that artistic styles existed not just

for aesthetic purposes, but to reflect the different circumstances that move a person

to create in the first place.

His important dissertation, Prolegomena zu einer Psychologie der Architektur (1886),

explored the emotional response that architecture produces in an individual and,

most notably, how the spaces we build reflect our basic human needs and desires.

While the building itself is not a natural part of the Lebenswelt (our lived experience),

as humans, we endow spaces with meaning through our own stories and experiences.

Without us, these structures are just empty shells.

it’s this understanding of the fluid notion of home that fundamentally sets Kettlebeck

apart from builders who sell properties based on pre-packaged lifestyles. Whether it’s

imagery of people playing golf or a retired couple sitting dockside on Muskoka chairs

strewn across their advertising, these are the projected experiences they associate

with home.

As the people who dream up larger-than-life spaces, our team knows that design isn’t

a singular on-trend aesthetic made to house one way of life. Our spaces are for

distinctly human experiences – nothing more, nothing less. What makes a home special

is entirely up to our homeowners. This guiding principle has shaped our business

in a meaningful way at every level of our practice. it’s why they feel at home with us.

K Magazine | V. 03

I. HOMEBOUND | Making space meaningful

10

Saad Siddiqui, Editor-at-Large

Being human II. HOMEGROWN

We listened. We changed. We think you’ll like what you see.

12

K Magazine | V. 03

II. HOMEGROWN | Being human

T he stylish new rebrand of Kettlebeck means that all

promotional material for our properties going forward

will be housed in one modern and cohesive design. in the same

way that international fashion houses like Gucci and Louis Vuitton

are synonymous with the logos woven onto their collections,

K will become the new face of our brand. This consolidated

aesthetic, developed by Channel 13 Advertising & Design, will

translate across all our communities, rental properties and newly

revamped website – basically, everywhere you can find us.

it was an intuitive coming-together process that was the natural

evolution of our company. And we took it one step further.

After extensive consultations with key industry leaders,

we developed a functional yet visually stunning design concept.

it’s one that moves away from the typical stock images

of a nuclear family – with 2.5 kids and a dog, you know the one

– plastered on builder advertising. We wanted something

groundbreaking, since that’s what we do best. So we turned

to our unique and diverse pool of homeowners.

“This has to be a human brand, because home-buying is the most

human thing you’ll ever do.” says Saad Siddiqui, Kettlebeck’s

marketing director.

We sent our photographer, Michelle Yee, on the field to capture

the real families that call our properties home. These unfiltered

images are an integral part of our marketing material to showcase

the people that make up Kettlebeck communities (because we

wouldn’t be here without them). We also created a short film to

help share our new streamlined vision with you. in it, we open up

our doors and invite you inside the houses we built that have

become people’s homes.

This isn’t a “Real Beauty” campaign or a ploy to sell cookie-cutter

properties based on what our idea of home is – that’s for you

to determine. Our promise is to deliver intelligent design, from

the blueprint, to the construction, to that overwhelming moment

when you pick up the keys and walk through the front door.

Thinking outside the box

II. HOMEGROWN

We’re taking our show of upscale custom design on the road.

Kettlebeck will be travelling to future developments in a pop-up

sales centre – known as K Boutique – that will be housed inside

of a shipping container. Though compact in size, the sustainable

and custom-built portable office will reflect the design principles

and beautiful layouts found in all of our properties – that

means it will be a sleek and sophisticated mobile home base.

What’s more, is that the intimate retail space is the perfect way

to get to know us – and vice versa – and experience the luxury

craftsmanship and refined details of your new home. Think of it as

a pint-sized version. Because great things come to you in small

packages — or at least they do now.

16

K Magazine | V. 03

II. HOMEGROWN | Thinking outside the box

Home has never sounded like this before. The sophisticated technology

behind BeoLab 90 brings a new sonic experience to every occasion —

from family movie night to your house party playlist. This intelligent and

wireless loudspeaker intuitively adjusts to its surroundings to deliver

unparalleled clarity and range throughout the room, while its sleek, floating

design functions like a modern accent piece. With a variety of settings

and 360-degree sound delivery that connects to your television or smart

devices, this is the soundtrack of your future home. Now crank it up.

Thinking loudspeaker

III. HOMEMADE

Michael LarkinIII. HOMEMADE

For urban planner Michael Larkin, the road to home

is paved with good intentions – his.

President of LARKiN+ Land Use Planners inc., Michael has been mapping out

communities since he started building cities in the sandbox. “My father gave me

a train set, and then i would build a town around the trains,” he says of his early

planning background.

Michael studied urban planning at the University of Waterloo and put his community

building plans into action. After experience with Canada Mortgage and Housing

Corporation and land development firms, Michael founded his namesake planning and

project management firm in 1996.

It’s because of the kinetic energy of his projects – and the design philosophies behind

them – that Kettlebeck first approached his team to map out our unique vision of home.

“What really excited me was Kettlebeck’s integrity,” he says of the partnership. “You’re not

building subdivisions, you’re building communities.”

With over 30 years of industry experience, Michael knows how developers frequently

employ the term “community building” in marketing copy to the point where it’s nearly

lost all meaning. “But you can tell when a developer is sincere. And that was very evident

to me when i looked into Kettlebeck, that it was something that was heartfelt at the core.”

It’s easy to see why the partnership between Kettlebeck and Michael’s firm was a perfect

match from the start. His team of planners looks for new ways to bring about change

in the urban landscape that will not only build the neighbourhoods of today, but ones

of the future. He also works closely with local residents to address their concerns before

going forward. “To me, that’s what planning should be,” he says. “It’s listening to people

and letting them feel that they’re being engaged. So the question is, ‘How will communities

change in a way that the public will want to see them change?’”

That’s where Kettlebeck’s philosophy of intelligent design enters – like a welcome

homecoming. it’s about working together to build homes that meet people’s expectations

for the communities they live in – or would like to. And there’s no ready-made formula

for that. “From my perspective, planning is an art that’s based in science because there

are technical things that need to be addressed. But it’s a question of how you address

them and translate what someone is looking for.”

And that’s the kind of place we want to call home.

22

K Magazine | V. 03

III. HOMEMADE | Michael Larkin

kettlebeck.com

What exactly makes a home – and where can you find it? This issue of K explores

the personal notion and intelligent design of your new home, built by us.

tHE HOME ISSUE