Homegrown videos for nonprofits
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Transcript of Homegrown videos for nonprofits
Homegrown Videos for Nonprofits
Do it yourself for fun and profit!
Who’s Trish?
• Affordable nonprofit technology consultant
• Trainer—Google, Salesforce, Office, Video, Social Networks
• Movies without Borders: Video for immigrant stories
Today’s Plan
•Telling Your Story• What Story?• Plan your video• The Hardware• The Software• Share• Measure the Impact
Goals
• High Google Ranking
• Influence over Conversation/Policy
• Action
YouTube: Why Video Matters
48%27.3Female
52%29.8MaleGender
19%10.955+
21%11.945-54
22%12.335-44
19%11.118-34
19%11.0<18
–57.1AllAge
% UsersUsers (M)In 1 Minute20 hours of video are uploaded to YouTube
Source: Alexa
#4 Biggest Site in the WorldBigger than MySpace and Wikipedia
58 MinutesAverage time spent on YouTube
Source: Nielsen//NetRatings (October 2007) - US audience.
Your Audience is Watching
“Organic” Video
• No need to hire a whole crew.
• Consumer equipment and existing computers are all you need.
• Your videos as a WHOLE, your archives, are the ongoing story—not one single video.
Basic Workflow• Decide on a Topic
• Gather footage
• Edit if needed
• Upload to Web
• Blog it, Twitter it, Spread the Word
Tell a Story
•Above all, tell a story
•Show it visually
•Sound is critical
•Prepare a script and get feedback
Ten stories to tell
1. Document a Process2. Interview co-workers3. Interview clients4. Interview thought-
leaders in the field5. Comment on Issues6. Public Service
Announcement7. Promote an Event8. Build Community
9. Show passionate truth10. Take viewers inside
your work.
Advice from FlipVideo
The Hardware
2 for the price of 1
Late, breaking news!
Sound
Tripod
To the Internet to see:Shooting Tips from Flip
The Software
Free Editing Software
Windows XP and VistaWindows Movie Maker
-Free-Simple to Learn
Free Editing Software
AppleiMovie
-Free-Simple to Learn-Converts Everything
Audio Editing
Open Source, Free Audio Editing How-to Manualhttp://audacity.sourceforge.net/manual-1.2/tutorials.html
Audio
Creative Commons Music • http://ccmixter.org • www.freeplaymusic.com • http://podsafeaudio.com/jamroom/index.php?
t=browse_genre&g=audio
Creative Commons Sound Effects• http://www.partnersinrhyme.com/pir/PIRsfx.shtml• More: http://www.pacdv.com/sounds/index.html• http://www.findsounds.com/
ShareDistribute your videos far and wide
Where do my videos go?
• Blogs, website.• Burn DVDs to pass around.• Make available for creators to use.• Make available for Media to use.
• Vimeo• YouTube
The YouTube Nonprofit Program• Organizations must be nonprofits based in US,
UK, Canada, or Australia• Increased branding capabilities
• HTML channel banner• Branded side column image
• Ability to add Call to Action overlay and externally linkable annotations
• More info: http://www.youtube.com/nonprofits
YouTube Channel
Visit: http://www.youtube.com/vatican
Nonprofit Video Awards
To the internetTo check out Trish’s Vimeo Channel
Mom says: SHARE!
• Let people download your videos and use them through Creative Commons Licenses.creativecommons.com
• Put your videos everywhere:www.tubemogul.com
• It’s good to also link to Quicktime so it’s easy to download.www.squared5.com/
Build community to spread impact
• Talking to people is how we get things done- the same is true online.
• Comment on other people's videos that you truly find interesting.
• Link to people or groups you like.
Be the Place Where People Hang Out
• Allow people to comment, even if they disagree with your message. Create real dialog.
• Respond to everything.
• Create a forum so everyone passionate for that niche hangs out. http://www.lefora.com/
• Get others to give you video since you're the place that will get attention.
Baby Steps
• Take your time.
• A journey of a thousand miles starts with one video.
• Update often.
• Tiny pieces loosely joined.
Measure Impact
Metrics
____Subscribers____Visits____Page views____Links and referrals____Comments____Content contributed by the community (i.e. videos)____New donors, or members____Donations____Press____Relationships
Tools to Measure Impact
Google Analyticshttp://www.google.com/analytics/
Site Meterhttp://www.sitemeter.com/
Twitter Searchhttp://search.twitter.com/
PostRankhttp://www.postrank.com/
WhosTalkinhttp://www.whostalkin.com/Social Mention
http://www.socialmention.com/Technorati
http://technorati.com/
On their shoulders…
Blogging and Storytelling from Britt Bravohttp://www.slideshare.net/Bbravo/blogging-and-storytelling-2041267
Video Creation and Sharing from Jay Dedman & Ryanne Hodsonhttps://cc.readytalk.com/cc/s/meetingArchive?eventId=ypn1bdttrrd7
Beyond Viral Videohttp://www.slideshare.net/See3/beyond-viral-video-nonprofits-and-religious-organizations-3699536
Contact Us
[email protected](336) 457-0400Facebook & everywhere: travelertrish
Photo Credits
• Audience in 3D Glasses - Diamond Geyser• Orange-hatted guy - Wesley Fryer• All others – Jean-Francois Llorens or Trish Perkins
All photographs licensed under Creative Commons