i DesignX company presentation

Corporate Profile

To be the

most trusted and preferred partner

for our customer’s

end to end home interior needs

Vision

� Saudamini

B. Arch. Member Council of Architects, India. Certificate in Project Management U.C. Berkeley, USA.

Has 12 years of experience in the field if interior design. Has designed and managed corporate interior projects ranging from 10,000 sft to 2,00,000 sft across the country for large multinationals like GE, Mphasis, VF, Sapient Technologies, Citibank etc. Has also designed residential interior projects for independent houses, apartments and villas. Saudamini has in depth knowledge and understanding of all aspects of a project from client requirements analysis, design, material selection, bill of material, costing, vendor selection, procurement, site supervision and handing over. She leads the customer engagement, design and project execution functions at iDesignX.

� S. Ramu

Interior design, M.Sc. Math

Has 20 years of experience in interior design, site management and project execution. Has managed a variety of projects ranging from residential, commercial, retail, health care and hospitality. Has an extensive knowledge and understanding of the various materials and products available in the market for interior works, costing, and procurement. He leads the vendor management, procurement and site co-ordination/supervision functions at iDesignX.

� Savitha. B.M.

Architecture/Interiors, Civil Engineering

Has 12 years of design experience in residential, commercial, corporate and hospitality sectors. Has worked as a senior architect and chief designer in interior design firms. She has vast knowledge and understanding of all aspects of designing, detailing and execution of interior projects. She leads the design, detailing, drawing and quality assurance functions at iDesignX.

� Vivek

B. Tech IIT Delhi, MBA IIM Calcutta

Has 13 years of experience in business process, product management, project management and client engagement in a variety of business transformation projects. Has worked as a senior professional services manager and systems architect in large consulting organizations. He has deep knowledge and understanding of all aspects of business process management and organization management. He leads the business process, customer service, team building and other administrative functions at iDesignX

The People

� Wood-work for wardrobes

� Kitchen wood-work

� TV Unit, Crockery cabinet, Sofa, Beds and other loose furniture

� Civil works and POP

� Toilet design and remodeling

� Lighting, fixtures and home decor

� Aluminum doors and windows

� SS railings

Services

� High level requirement analysis and ball-park cost estimate

� Design – detailed drawings, material selection and costing

� End to end execution incl. procurement and vendor management

� Site supervision and quality checks

� Hand-over and self maintenance training

� Post implementation service

Project Stages

� Value from Design

We design for optimizing utilization of space for your needs along with great aesthetics

� Cost Control/ Value for Money

We understand that you want the best value for your hard-earned money. You want to make informed budget based choices and then remain within the budget

� Reliability and time-line

We understand that time is money and your home schedule is interlinked with your other personal and professional plans

� Quality of Finish

We believe it is essential that the quality of work matches the professional service that we provide

Why iDesignX?

iDesignX Self managed - hire

carpenters

Hire Interior designer +

Contractor

Outsource to modular

vendors

Indicative rate for

ward-robes

( Rs per sq. ft.)

900-1300 900-1100 1300-1500 1200-1600

Approx. Cost

(in Rs lacs for 1600sft 3BHK)

6 6 7 8.5

Designer fees 5% - 10% Nil 10% - 15% Nil

Payment terms * 0% for quote* 20% to place order* 60% milestone

based* 100% after installation

Negotiate advances, etc. - daily headache

Iterative* 30% advance for

material* 70% before installation

* 100% after installation

* 10% for quote* 50% to place order

* 100% before installation

Market Comparison


carpenters


Contractor


vendors

Design Inputs Quality High Varies from none to low

High Low to Medium

Customization High High High Medium

Customer time For design and final delivery confirmation

Continuous daily involvement

For design, weekly supervision and final delivery confirmation

For design and final delivery confirmation

Time taken 2 months 3-6 months with the risk of abandonment

3-5 months 2-3 months

Market Comparison


carpenters


Contractor


vendors

Post implementation service

High None None to Low Medium

Key Advantage Hassle free/ cost/ design/ finish/ time

Cost/ Customization Design/ Customization Hassle free/ finish/ time

Disadvantage On Site Customization may be limited for modular products

Daily hassle, No design inputs, Quality Risk, Delivery risk

Expensive, Design Risk Expensive, Payment before delivery, Low

design inputs

Completeness of interiors

Complete incl. lighting fixtures, small

bathroom fixtures, etc.

Self managed Complete incl. lighting fixtures, small bathroom

fixtures, etc.

Only ward-robes and kitchen

Market Comparison

� Openness and Transparency

� Customer Focus and Flexibility

� Design and Innovation

� Site Supervision and Project control

Operating Excellence

Openness and

Transparency

Customer Service

and Flexibility

Site Supervision

and Project

Control

Design and Innovation

Value from

Design

* We explain the reasons behind our design and material

suggestions * We openly discuss the pros and cons of the choices you need to

make

* We understand that you know best what you want, when and with what budget

* Our site supervisor as well as designer closely monitor the site work on a

frequent basis to ensure that the work is as per design and the quality of finish is

supreme

* You are the expert in dreaming and stating how you want your home. We are the experts in best fulfilling your

dreams within your constraints* And we use innovation in design,

material selection , sourcing as well as execution to achieve the same

Quality of

Finish

* We continuously share work in progress with you either through site visits or site pictures

* We always welcome / encourage you to review the work and suggest course corrections, if any is required

* Our extensive experience in interiors and our thoughtful choice of contractors gives our team the eye for detail that will give you a final result where attention to detail is paramount


Openness and Transparency Customer Service

and Flexibility

Site Supervision and

Project Control

Design and Innovation

Cost

Control/

Value for

money

We offer a detailed itemized break-up of the cost

Sorry, we are the tough guys when it comes to cost

control

Constant site supervision helps us identify major design/ cost deviations

that can then be addressed in time

We are not fixed to any specific contractor,

supplier or material and are free to and actually do continuously look for better deals for you.

Reliability

and

timelines

We keep you informed of every step along the way. In the worst case scenario, if

there is schedule deviation we will share the news with you

early and transparently so you have time to make adjustments

to your plans

We try to work with your schedule constraints

Constant site supervision helps us ensure smooth co-ordination of all work. It also helps identify schedule

deviations that can then be addressed

As time is money, at the very start we set a

timetable with realistic deadlines and goals. We ensure that all third parties work according

to our schedule


A few images from our projects

to give you an idea of our

capabilities and experience

Projects Portfolio

3BHK Penthouse, Bangalore

2,500 sft

Projects- Residential Interiors

3BHK plus Study Apartment, Bangalore

1900 sft


3BHK Apartment, Bangalore

1600 sft



1750 sft



1200 sft


HP Mphasis, Bangalore

20,000 sft

Projects- Corporate Interiors

Sapient Technologies, Bangalore

80,000 sft


Symphony Marketing Services, Bangalore

1,20,000 sft


i DesignX company presentation

Education

Transcript of i DesignX company presentation