I click overview
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i-Click Overview International Sales Group
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Transcript of I click overview
i-Click Overview International Sales Group
AGENDA
About iClick China Digital Media
Media Solution Media Plan
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PART 1 PART 2 PART 3 PART 4
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ABOUT iCLICKPART 1
WHO WE ARE?iClick Interactive provides a single platform and the media expertise for global brands to better plan and manage their marketing and advertising in the Chinese market.
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CHINA’S LEADING PLATFORM FOR DIGITAL
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i-Click founded with
international investment
from Sumitomo &
Bertelsmann
Global Staff in 8
Offices from Beijing
to London
Platform in China to
do cross media buying:
mobile, display
and search
Current advertisers
on platform including
global fortune 100
companies
2009 290 1st 1000+
IT’S F*$%ING CHINA BRO!
100% Search Traffic
Mobile Apps
Ad Exchanges
Premium Pubs
WE DELIVER CHINA
Custom Brand Solutions
Search, Conversion and Performance
Premium, Data Driven Media (XMO)
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CUSTOM BRAND SOLUTIONS
Sponsorship
Site Take Over
Rich Media
Editorial Integrations
Video
Premium and Unique media buys from our 75+ person in market media team
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PREMIUM, DATA DRIVEN MEDIA (XMO)
100% of RTB inventory
Integrated in 4 major exchanges
40,000 site integrations
Geo & Data targeted performance display
Mobile, display and video
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SEARCH, CONVERSION, PERFORMANCE
300 MM + unique monthly users
Largest cookie pool in China
API Integration into all major search engines
Cross Media / Multi-Channel Retargeting
Site Retargeting
Search Retargeting
Build Custom Audience Segments
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We are Chinese company doing business in China since 2009
Leader in adtech and digital media
Connectivity – 100% of search traffic, 95% of RTB inventory
available programmatically (API/direct integrations)
Delivered $50MM + USD in ROI for Chinese and global brands on e-commerce. eg: Lane Crawford
WHY iCLICK?
CLIENTS: E-COMMERCE
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CLIENTS: TRAVEL & HOSPITALITY
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CLIENTS: BANKING & FINANCE
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CLIENTS: CONSUMER PRODUCTS
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CLIENTS: OTHERS
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CHINA DIGITAL MEDIA
PART 2
MAJOR SEARCH ENGINES
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BAIDU SOOGO 360 GOOGLE
MAJOR SEARCH ENGINES
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Runs display network (think GDN) and some of the most popular verticalized content destinations in China like travel.baidu.com
Largest search engine in China
and largest publisher.
65% MARKET SHARE
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MEDIA SOLUTIONS
PART 3
RETARGETING
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SEARCH RE-TARGETING SITE RE-TARGETING
KEYWORD
RETARGETING
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VISIT FREQUENCY
search retargeting & custom audience
List of the variables we can use across both search and site (cookie/audience) based retargeting
VISIT RECENCY
search retargeting & custom audience
SEARCH INTENT
Yes - Basing on keyword matching
RETARGETING
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BEHAVIOUR GEOGRAPHY
Yes - Basing on events on advertiser’s website
search retargeting & custom audience
List of the variables we can use across both search and site (cookie/audience) based retargeting
DEMOGRAPHIC
Yes
RETARGETING
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LIFESTYLE TIME OF DAY
Based on search history, web hx
Yes, for rule-based approach only
List of the variables we can use across both search and site (cookie/audience) based retargeting
OFFLINE PURCHASES
Yes, assuming we are integrated with offline
CRM or website 1st party data
PREMIUM DISPLAY
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Strengthen and promote ‘global leader’ brand image through brand alignment with China’s most trusted, best-in-class
women’s and travel websites
PREMIUM DISPLAY
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0 1M 10M 100M
Daily PV 0.1M-1M
PREMIUM DISPLAY
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0 1M 10M 100M
Daily PV 1M-10M
PREMIUM DISPLAY
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Daily PV 10M-100M
0 1M 10M 100M
PREMIUM DISPLAY
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Media mix of display banners and video placements geo-targeted to cities with concentration of Chinese
outbound travellers and luxury shoppers.
PREMIUM DISPLAY
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Background1440 x 1300 jpg < 39kb
Background1440 x 1300 jpg < 39kb
PREMIUM DISPLAY
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Top Banner728 x 90 jpg, swf < 39kb
Left Focus Picture345 x 510 jpg for homepage
Right Focus Picture300 x 510 jpg, swf < 39kb
Video Top Banner980 x 300 swf < 500kb Video not more than 15s
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BAIDU BRANDZONE
Builds brand equity, creates awareness
Customised solution drives interaction
Elevate brand name, awareness and brand
interaction
Integrates video, images, display on one page
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BAIDU BRANDZONE
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BAIDU BRANDZONEKeywords
Branded Video
Floating Image On Click
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CONVERSION SOLUTION - RETARGETING
Stay engaged with audiences who already
visited your website but did not convert
Follow specific audiences across the Internet and show specific ads with strong call-to-action at
least 3X per day
Show creative ads (banners recommended)
based on the page history to deliver a targeted and relevant ad experience
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CONVERSION SOLUTION - RETARGETING Retarget across sites, platform, exchanges and channels!
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CONVERSION SOLUTION - SEM
Target users at all points in the funnel, searching for travel, booking a trip, etc. as they plan and go on trip to the US.
Use SEM to drive interaction with Baidu Sponsorship package and support media spend.
“Shopping in USA”
PREMIUM AUDIENCE
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Covers over 400 million unique users
25 pre-built segments
Minimise waste
Connect to a wide selection of supply sources
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MEDIA PLANPART 4
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Mason Levey - [email protected]
Darren Jacobs - [email protected]
Rolan [email protected]
Angus [email protected]
INTERNATIONAL SALES GROUP
Thank you
