Hungarian debute on the Turkish market Mr.Gergely Horváth 2013.11.29.
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Transcript of Hungarian debute on the Turkish market Mr.Gergely Horváth 2013.11.29.
Hungarian debute on the Turkish market
Mr.Gergely Horváth2013.11.29.
Hungarian National Tourist Office
• National Tourism Marketing Organisation• Goals, responsibilies
– Building a strong tourism brand– Raising awareness– Support introducing new tourism products– Facilitate regional co-operation– Marketing communication– Tourism market information (visitors/b2b)
B2C markets
B2B markets
Emerging markets
Tourism in Hungary
Eredmények 2013
On the Turkish market
•2012 debute at the EMITT Istanbul along professional Hungarian partners
•2012 professional co-partners: TÜRSAB&Turkish Airlines
•2012 Samanyolu Haber TV shooting in Hungary –Saim Orhan Ayna production
•2013 Hungarian National Tourist Office at the EMITT along professional Hungarian partners
•2013 Suleiman Media Trip in Szigetvár, Pécs and Budapest
Suleiman Media Study September
Hungary in Andante newspaper
Arrivals and guest nights from Turkey at commercial accommodation units, 2007-2012Arrivals: +140.8% (total international: +20.6%)Guest nights: +91.5% (total international: +12.0%)
Source: Hungarian Central Statistical Office
Our Plans
2013 December: professional media trip organized by HNTO, Turkish Airlines and Toureast tour (hungarian DMC)
2014 January attending EMITT
2014 March Hungarian Event in Ankara at the Hungarian Embassy
2014 April Tour Operator study tour in Budapest, Pécs and Szigetvár
2014 September Media trip
2014 December debute at Izmir Travel Show
Thank you for your attention!