Humanize your Brand
14
Your Brand Humanize www.jocelynwallace.com PHOTOGRAPHY BY JOCELYN WALLACE © presented by
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When business models are formed or reinvented, why is it so tempting to focus on what the business does (products & services) versus WHO the business serves? This presentation provides 6 steps to identifying your ideal client, using visual thinking and a little humor. But in all seriousness, when you start with a clear picture of your ideal client, it's much easier humanize your brand and see transforming business results.
Transcript of Humanize your Brand
YourBrand
Humanizewww.jocelynwallace.com
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It’s All About ME!
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Who is My Ideal Client?
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YourHumanize
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in 6 steps
identify yourideal client
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Humanize Your Brand www.jocelynwallace.com
Create a Client Avatar!
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2 Good At?
Humanize Your Brand www.jocelynwallace.com
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3Challenged
How?
Humanize Your Brand www.jocelynwallace.com
4 Gets Excited About?
Humanize Your Brand www.jocelynwallace.com
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5 Greatest Needs?
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6 Patterns & ThemesHumanize Your Brand www.jocelynwallace.com
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Let YourAvatar Drive
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YourHumanize
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Content, design, photography and illustration by Jocelyn Wallace, Red Eleven Group, LLC
Blog: [email protected]: jocelynwallace_
presented by
www.jocelynwallace.com
this content was inspired in part by certi!ed coach training received from
Mitch Matthewswww.akickinthepants.comwww.mitchmatthews.com
