Humanize review: How Humanize Will Prevent the Next Cylon Invasion
How to Humanize Your Brand
-
Upload
jessica-ann-media -
Category
Business
-
view
477 -
download
0
Transcript of How to Humanize Your Brand
Humanize Your BrandJessica Ann
CEO + Creative Director Jessica Ann Media
at least somebody still likes newspapers
Today’s reality.
YOUR story matters.
#1: Human content is YOUR story.
Idaho Organic Farm “Freaks of the Garden”
#2: Benefits of Human Content.
Benefit #1: Builds rapport with your customers.
Benefit #2: Resonates more than traditional advertising.
Benefit #3: It’s informative, entertaining and effective
Benefit #4: The best salesperson for your products and services is YOU.
#3: Your customers are looking for YOU online.
Potential customers are searching for your products and services
RIGHT NOW.
“Natural, human conversation is the true nature of commerce.”
– The Cluetrain M anifesto
Create content that will grab your customers attention.
COST $$$
By 2020, Millennials will total more than $1.4 trillion spending power.
1. Human content IS your story.
2. Benefits of Human Content:• Builds rapport • Resonates
• It’s informative, entertaining and effective • The best salesperson is YOU.
Your customers are looking for you online.