Humanising your digital experience A L M A · 2018. 11. 2. · humanising your brand open up show...
Transcript of Humanising your digital experience A L M A · 2018. 11. 2. · humanising your brand open up show...
A L M AHumanising your digital experience
pixelpalace.com.au
a great pop song
Authentic story
Connects on an emotional level
Packaged in the confines of a “pop formula” in order to have the greatest reach
Hooky, punchy & succinct
Original and yet comfortable and safe
a great website
Authentic story
Connects on an emotional level
Packaged in the confines of usability in order to have the greatest reach
Hooky, punchy & succinct
Original and yet comfortable and safe
VS
Humanising your digital experience
DESIGNING FOR HUMANS
HUMANISING YOUR BRAND
DESIGNING FOR HUMANS
KNOW YOUR USER
DESIGNING FOR EMOTION
SENSORY ADAPTATION
COGNITIVE LOAD
S IMPLICITY
IS THE NATURE
OF GREAT
SOULS
coffeebeansdelivered.com.au
Humanising your eCommerce experience
INVEST IN THE RIGHT TECHNOLOGY
After just one poor experience with a
company's website or app, 60% of consumers are less loyal to those brands.
MAKE EVERY INTERACTION COUNT
COMMUNICATECONTINUOUSLY
HUMANISE YOUR BRAND
HUMANISING YOUR BRAND
OPEN UP
SHOW GENUINE CHARACTER
CREATE HUMAN CENTERED EXPERIENCES / COMMUNITY
FOUNDER FIRST
A L M Apixelpalace.com.au