Submitted by Submitted by akanksha singhakanksha singh

“Man is by nature a social animal; an individual who is unsocial naturally and not accidentally is either beneath our notice or more than human. Society is something that precedes the individual. Anyone who either cannot lead the common life or is so self-sufficient as not to need to, and therefore does not partake of society, is either a beast or a god. ”

― Aristotle

MODERN CULTURE PROVES Aristotle WRONG, AS THE BASIC NEEDS ARE CHANGING

Methodology

CULTURE

ENVIRONMENT PEOPLE TECNOLOGY VALUES LANGUAGE

EVOLUTIONTIMELINE

SURVIVAL

PEOPLE IN PUBLIC SPACE/ PRIVATE

INDIVIDUAL

VIRTUAL MODE

AUTO PILOT

LEADERSHIP

COMPONENTS

WORK

PERSONAL ACHIEVEMENT

FREEDOM

The American Value System

INDIAN VALUE SYSTEM

CULTURE & URBAN FORM

WHAT & WHAT NOT

BEHAVIOURALCODE

Virtual Society2010- Future

Technology Values

Language People

environmentDEFINITION:A culture is a way of life of a group of people--the behaviors, beliefs, values, and symbols that they accept, generally without thinking about them, and that are passed along by communication and imitation from one generation to the next.

COMPONENTS OF CULTURE

Cultural Universal

Examples

Arts and Leisure Athletic sports, dancing, decorative art, games, music

Basic Needs Clothing, cooking, housing

Beliefs Body adornment, folklore, funeral rites, religious ritual

Communication and Education

Education, language, greetings

Family Courtship, kin groups, marriage

Government and Economy

Calendar, division of labor, government, law, property rights, status differentiation, trade

Technology Medicine, toolmaking

Indroduction

To quote Richard Sennett- “Public” life once meant that vital part one’s life outside the circle of family and close friends. Connecting with strangers in an emotionally satisfying way and yet remaining aloof from them was seen as the means by which the human animal was transformed into the social – the civilized – being.

And the fullest flowering of that public life was realized in the 18th Century in the great capital cities of Europe. 

Sennett shows how our lives today are bereft of the pleasures and reinforcements of this lost interchange with fellow citizens. He shows how, today, the stranger is a threatening figure; how silence and observation have become the only ways to experience public life, especially street life, without feeling overwhelmed ; how each person believes in the right, in public, to be left alone. 

• Subculture: Subculture: Groups Groups that share values, that share values, norms, and behaviors norms, and behaviors that are not shared by that are not shared by the entire population.the entire population.

community’s sense of identity

agora, the temple, the theater, the stadium,

as those places where the respective

Community senseCommunity senseOf placeOf place

Urban form Com

mun

ity

• Wherever we are, and Wherever we are, and whatever we are doing, our whatever we are doing, our behaviorbehavior is is influenced by aspects of influenced by aspects of the the environment.environment.

– BuildingsBuildings– SceneryScenery– PeoplePeople– Sound etc.Sound etc.

• These influences can be so These influences can be so powerfulpowerful that they can that they can completely change the way completely change the way we behave. we behave.

• Holiday, moving, war, Holiday, moving, war, recreation timerecreation time

ADAPTIVE BEHAVIORAL SEGMENTS

THE SUBWAYWe surrender the rules of personal space in unique scenarios

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INVASION OFSPACERESULTED IN ANGER

ZONES, ORIENTATION AND FORMATIONS

“The study of human behavior, well-being, and experience in relation to the socio-physical environment”

ARE PEOPLE IN AUTO PILOT OR IN THE MOMENT

consumerism Companies Fool Their Customers

Rewards and gift packages

Sale and discount

Products are still claiming health benefits

Misleading illustrations

Misleading illustrationsMost Developed Countries Do Not Fluoridate Their WaterFluoridated Countries Do Not Have Less Tooth Decay Than Non-Fluoridated CountriesNutrient deficienciesInfant formula consumptionKidney diseaseDiabetes

NEW CULTUREVIRTUAL SOCIETY

Personal freedoms, Personal freedoms, such as freedom of such as freedom of religion, speech, religion, speech, and the press, are and the press, are central to the central to the American way of American way of lifelife

Judgments should be based on a sense of right and wrong. This sense of morality also involves helping the less fortunate.

Hard work, initiative, and individual effort are the keys to personal achievement.

Doing Well at school and at work is important. Gaining wealth and prestige is a sign of success.

American Values Indian Values

Independent Dependent

Progress and Material Comfort Adjustability

Work( goal oriented ) Work( family oriented)

Individualism Family Oriented

Efficiency and Practicality Competitive

Morality and Humanitarianism Morality and Humanitarianism

Equality and Democracy Morality and Humanitarianism

Mobility Stability

Behaviorol Codes

• WE ARE STILL EVOLVING, AND MODELS OF SOCIETY ARE CHANGING, WE ARE STILL EVOLVING, AND MODELS OF SOCIETY ARE CHANGING, BECAUSE BASIC HUMAN NEEDS ARRE CHANGING.BECAUSE BASIC HUMAN NEEDS ARRE CHANGING.

• , HUMANS ARE DEVELOPING VITUAL SOCIETIES AND MAN IS GRADUALLY , HUMANS ARE DEVELOPING VITUAL SOCIETIES AND MAN IS GRADUALLY BECOMING ANTI SOCIAL ANIMALS OR MINIMAL SOCIAL ANIMALBECOMING ANTI SOCIAL ANIMALS OR MINIMAL SOCIAL ANIMAL

• FOR PROOF - WE DON’T KNOW OUR NEIGHBOURS, WALKING ALONE IN FOR PROOF - WE DON’T KNOW OUR NEIGHBOURS, WALKING ALONE IN STREETS IS LIKE NIGHTMARE, LOT OF OPPORTUNITIES ON WEB.STREETS IS LIKE NIGHTMARE, LOT OF OPPORTUNITIES ON WEB.

• Globalization ON WEBGlobalization ON WEB• Consumerism – HUMANS AS ATMS FOR THE PRODUCERS.- Consumerism – HUMANS AS ATMS FOR THE PRODUCERS.- By introducing a By introducing a

technique to probe the unconscious mind, Sigmund Freud provided useful tools for technique to probe the unconscious mind, Sigmund Freud provided useful tools for understanding the secret desires of the masses.- USED TO CONTROL MASSES understanding the secret desires of the masses.- USED TO CONTROL MASSES

• DUW TO GLOBALIZATION AND CONSUMERISM YOU CAN FIND AMERICA DUW TO GLOBALIZATION AND CONSUMERISM YOU CAN FIND AMERICA EVERYWHERE. A SOCIETY IN CONTROL.EVERYWHERE. A SOCIETY IN CONTROL.

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