EMEA Product Marketing Manager Bing Ads HUMANISING...
Transcript of EMEA Product Marketing Manager Bing Ads HUMANISING...
HUMANISING SEARCH: VOICE & VISUAL RECOGNITIONE-COMMERCIAL, LEICESTER, 31 OCTOBER 2016
James Murray @james3murray
EMEA Product Marketing Manager Bing Ads
Image Source: Wallconvert.com http://bit.ly/28ZZ9Iz
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@BingAds @james3murray
@BingAds @james3murray
@BingAds @james3murrayData Source: Answerthepublic.com
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@BingAds @james3murrayImage sourced via creative commons: http://bit.ly/1UpJrXo
Source: Mary Meeker Internet Trends 2016 – kpcb.com/internettrends
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Data Source: Microsoft Internal data, April 2015
1 Words 2 Words 3 Words 4 Words 5 Words 6 Words 7 Words 8 Words 9 Words 10+ Words
Speech Text Average Bing Ads searches more concentrated around 1-3 words
Win 10 voice searches longer through the tail
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@BingAds @james3murray
@BingAds @james3murray
@BingAds @james3murray
@BingAds @james3murray
@BingAds @james3murray
@BingAds @james3murray
@BingAds @james3murray
@BingAds @james3murray
@BingAds @james3murray
@BingAds @james3murray
@BingAds @james3murray
James [email protected]@james3murray @BingAds