EMEA Product Marketing Manager Bing Ads HUMANISING...

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HUMANISING SEARCH: VOICE & VISUAL RECOGNITION E-COMMERCIAL, LEICESTER, 31 OCTOBER 2016 James Murray @james3murray EMEA Product Marketing Manager Bing Ads

Transcript of EMEA Product Marketing Manager Bing Ads HUMANISING...

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HUMANISING SEARCH: VOICE & VISUAL RECOGNITIONE-COMMERCIAL, LEICESTER, 31 OCTOBER 2016

James Murray @james3murray

EMEA Product Marketing Manager Bing Ads

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Image Source: Wallconvert.com http://bit.ly/28ZZ9Iz

@BingAds @james3murray

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@BingAds @james3murray

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@BingAds @james3murray

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@BingAds @james3murray

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@BingAds @james3murrayData Source: Answerthepublic.com

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@BingAds @james3murray

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@BingAds @james3murray

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@BingAds @james3murray

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@BingAds @james3murrayImage sourced via creative commons: http://bit.ly/1UpJrXo

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Source: Mary Meeker Internet Trends 2016 – kpcb.com/internettrends

@BingAds @james3murray

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Data Source: Microsoft Internal data, April 2015

1 Words 2 Words 3 Words 4 Words 5 Words 6 Words 7 Words 8 Words 9 Words 10+ Words

Speech Text Average Bing Ads searches more concentrated around 1-3 words

Win 10 voice searches longer through the tail

@BingAds @james3murray

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@BingAds @james3murray

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@BingAds @james3murray

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@BingAds @james3murray

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@BingAds @james3murray

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@BingAds @james3murray

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@BingAds @james3murray

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@BingAds @james3murray

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@BingAds @james3murray

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@BingAds @james3murray

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@BingAds @james3murray

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@BingAds @james3murray

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James [email protected]@james3murray @BingAds