CC BY-NC-ND 2.0 Photo Credits: TheGiantVermin Everyone is Unique !
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Transcript of CC BY-NC-ND 2.0 Photo Credits: TheGiantVermin Everyone is Unique !
http://www.flickr.com/photos/tudor/1198905846/in/faves-bizzmiss/
CC BY-NC-ND 2.0Photo Credits: TheGiantVermin
Everyone is Unique !
Am I Black with white stripes or white with black ?
CC0 1.0 Universal (CC0 1.0) http://pixabay.com/get/b55cc734a58bec29297c/1362295235/abstract-21946_1920.jpg
To do business, I need an Identity in the market !
Problem:I am a start up, I don’t have an identity in the market.
Problem:Internet is not working out for me, I need face to face interaction to do business.
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NOTES
Selling activities: 1. Introducing new products 2. Selling at the show 3. New products testing Non-selling activities: 1. Identify new prospects 2. Servicing current customers 3. Enhancing Corporate image 4. Gathering competitive information
Attraction effectiveness: 1. Proportion of target audience attracted to the booth Contact effectiveness: 1. Proportion of visitor at the booth contacted Lead effectiveness: 1 Proportion of visitor contacted whom became leads
Value PropositionWhats in for Our clients
Auction Model for Selling Space
• pre-show promotion, • booth space, • use of attention-getting techniques,
competition, • number and training of booth salespeople on
the extent of attraction, contact, and • conversion
• Their major motivations behind exhibition participation are to gather information about market access, new products, potential suppliers (Munuera & Ruiz, 1993), and alternative purchases (Godar & O'Connor, 2001).
URL: http://vimeo.com/55927986
• Event organizer cares for the location of the whole exhibition (which city) and the overall visitor promotion and attraction
increasing awareness of the company/cultivating image; refreshing existing customer contacts; canvassing for new customers; demonstrating market presence; introducing/presenting new products; increasing awareness of products; exchanging/gathering information;identifying customers’ wishes; influencing customers’ decisions; and conducting sales/contracts