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HSBMEDIACREDENTIALS.pdf
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Transcript of HSBMEDIACREDENTIALS.pdf
Research, Planning & Buying
HSB Media Consulting
A small agency with
BIG agency capabilities
and stretches your media budget!
HSB
HSB helps you reach new markets..
from some of
“Harriet Berger spends our marketing dollars like they're her own maximizing every media investment by seeking out the best deals, the most advantageous targeted placements and keywords,
and ALWAYS adding value via impactful promotions and other results-driven opportunities.”
Beth Phillips, Marketing Director
“Working with HSB Media is a breath of fresh air. She is sensitive to our
budget needs as a nonprofit organization, always giving us the most value for our advertising dollar.
Harriet Berger provides a welcome blend of professionalism, experience,
creativity and warmth. A terrific partner!”
Karen Carlisle V.P. Corporate Communications & Development
Susan Caruso, Director of Marketing
Building quality campaigns requires a forward thinking approach. Harriet Berger is thoughtful and tenacious in determining the media mix necessary to build quality campaigns. Crafting consistently effective media plans through the application of relevan
Building quality campaigns requires a forward thinking approach.
Harriet Berger is thoughtful and tenacious in determining the media mix necessary
to build quality campaigns. Crafting consistently effective media plans through the application of relevant research and extensive Client dialogue,
Harriet hits the mark when it comes to assessing and understanding the nuances of Client need. Her results-driven media plans have consistently produced
solid returns and measurable results.
“HSB receives my highest recommendation. Her understanding of the media buy encompasses more than just print advertising. I found her
work to be excellent and accurate in every detail for the magazine buy.”
Laura Jacobson, Senior Account Executive
“Harriet’s longevity in the market has enabled her to establish long-term relationships with the different media outlets, so she’s heard all their stories and seen all their tricks. Anyone who works with
her knows not to mess around when it comes to business – she’s there to do the best job for her clients.”
Gail Goins, Senior Account Executive
I have found Harriet Berger to be a terrific person to work with and, more
importantly, one who is very effective in helping her Clients with their media plan.
She understands her Client’s key marketing challenges and knows how to develop a strategy to achieve their goals. At the same time,
Harriet is always looking for ways to improve a plan. She has tremendous skill in acquiring “added-value” and is a great partner in creating
promotions with the stations. All of this helps her put together excellent media
plans with media buys that are effective and work.
Mike Strawn/COX Radio, Senior Account Executive
Senior-Level
Advertising Media
Professional
30+ Years Agency
Experience
Consumer/B2B Media
Track Record for
Great Customer
Service
Meet Harriet S. Berger
and the tools she uses
MRI/SMRB
Monroe-Mendelsohn
SRDS
Google Analytics
Arbitron (Radio)
Nielsen (TV)
SQAD (CPP)
TapScan
Qualitap
Post-Buy Analysis
SmartPlus Media Planning/Buying Software
Partial Client List Past & Present
Representing B2B and B2C
National and International
Accounts • HEALTHCARE/INSURANCE
Emory Healthcare
Emory Vision
BCBS/Georgia
Cotton States Insurance
• EDUCATION
Sylvan Learning Centers (Atl/Phl/NY)
Emory University
Goizueta Business School
• NON-PROFIT
Nobis Works/ReWorks
PeachCare for Kids
Violence Against Women
Youth in Charge
The Clean Air Campaign • ARTS Sacred Art of Russia
• TRAVEL Greater Helen CVB Dekalb CVB Omni International Hotels ACVB Brand Atlanta
• MEDIA WAGA-TV GCTV-Wometco Charter Business
• HOME SERVICE Tindol Services, Inc. Orkin Pest Control Horizon Carpets Dalton Carpets Jackson EMC
• FINANCE Sun Banks of Florida Robinson Humphrey
• FOODSERVICE
Atlanta Bread Company
Krystal Restaurants
Jack’s Food Systems
RaceTrac
Georgia Peach Commission
Pet Dairy
Gold Kist, Inc.
• DESIGN
Kawneer (Div. of Alcoa)
Scholle Packaging
• REALESTATE/DEVELOPMENT
Land Resource Cos.
The Settings Development Cos.
Long Branch Lakes
Cousins Properties
Ultima Carolina