Hs brand guidelines book v2 0
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Transcript of Hs brand guidelines book v2 0
Section
_02
BRAND IDENTITY
Table of Contents
_02
Table of Contents
_03
OUR MISSION
BRANDING/STYLINGLogo UseageType FamiliesColor
LIFESTYLEPhotography
ILLUSTRATIONSAssorted IllustrationsIllustrated TypographyCombining Assets
SOCIALSocial Examples
P07
P08P10P12P14
P16P18
P20P22P24P26
P28P30
BRAND IDENTITY
Section
_01
Section
_02
Brand Mission
_06
WHO ARE WE?
Brand Mission
_07
OUR MISSION
Connecting people with a simple activity that requires no electronics.
Intro
_08
Branding/StylingThese elements make up the Hacky Sack brand identity.As follows are the guidelines for use of our logo, type-familiesand color palettes.
Branding/Styling
_09
Logo Usage
_10
Trademarked LogoLOGO
This is the official trademarked Hacky Sack logo.
The logo must have the text “The Original Footbag” in order maintain its trademark. Do not remove.
Three ways to use the logo:
1.0 White Backed2.0 Knocked Out3.0 White Outline
Branding/Styling
_11
White Backed1.0
Incorrect Uses
Removing Elements Pinching Stretching
3.0 White Outline2.0 Knocked-0ut
Type Families
_12
AVENIR NEXT BOLD
AsBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz0123456789!@#$%
AVENIR NEXT MEDIUM
AsBbCcDdEeFfGgHhIi JjKkLlMm NnOoPpQq RrSsTtUuVvWwXxYyZz0123456789!@#$%
ONLINE USE
MEDIUM CASEFor use on body copy
BOLD CASEFor stand alone headers and site nav titles.
Branding/Styling
_13
ONLINE USE
MEDIUM CASEFor headers over body copy, and product pricing.
DOBBOCHISEL AsBbCcDdEeFfGgHhIi
JjKkLlMm NnOoPpQq
RrSsTtUuVvWwXxYyZz
0123456789!@#$%
Color
_14
RGB 46 0 39HEX 2E0927
RGB 217 0 0 HEX D90000
RGB 255 45 0 HEX FF2D00
RGB 255 140 0 HEX FF8C00
RGB 4 117 111 HEX 04756F
COLORPALETTE A
Branding/Styling
_15
RGB 220 53 34 HEX DC3522
RGB 217 203 158 HEX D9CB9E
RGB 55 65 64 HEX 374140
RGB 42 44 43 HEX 2A2C2B
RGB 30 30 32 HEX 1E1E20
COLORPALETTE B
LifestyleHacky Sack is about reconnecting people. Giving yourself a digital detox, taking a break from the normal routine.
Intro
_16
Lifestyle
_17
Imagery
_18
LIFESTYLE
All images associated with Hacky Sack should represent the spirit of the brand.
Hacky Sack photography should evoke the feeling of fun and playful interaction. Not just with the product itself, but with the people surrounding it.
This is a major way Hacky Sack will promote the spirit of the brand and connect with consumers.
Lifestyle
Intro
_20
IllustrationOur supporting graphics consist of a wide array of illustrations. The style and quirky nature of these illustrations allows them to live on their own and in groups.
Illustration
_21
Assorted
_22
ASSORTED ILLUSTRATIONS
Illustration
_23
HIGHLIGHTS/CALLOUT ICONS
HIGHLIGHTS/CALLOUT ICONS
WINGDING ICONS
Type
_24
ILLUSTRATED TYPOGRAPHY
In addition to the illustrations, hand-done typography is the second asset for the Hacky Sack brand and style.
The type style may vary to represent different time periods or brand messaging. It should create energy and represent the attitude of Hacky Sack.
Illustration
_25
Combining Assets
_26
COMBINING ASSETS
These are some examples for applying the different visual elements together.
Illustrations, Typography, and Photography can be combined in many ways to represent the brand of Hacky Sack.
HS Assets on Web
Illustration
_02
Intro
_28
SocialPrimary social channels for Hacky Sack will be Facebook, Instagram, Twitter and Youtube.
Social
_29
Assets
_30
SOCIAL ASSETS
These are some examples for applying the brand elements for social promotions.
Social
_31
Contact
_32
CONTACT
Address:FPO FPO FPO FPOFPO FPO FPO FPOFPO FPO FPO
Phone:Toll Free - (xxx)-xxx-xxxxFax - (xxx)-xxx-xxxx
Website:www.hackysack.com
Email:[email protected]
BRAND IDENTITY
Follow Us:
End
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