ken DeGilio, Brand Coach

Realtors, What is Your authentic Brand?

100% Authentic

ALGO

ken DeGilio.com, Brand Coach

Today’s Agenda BRAND AUDIT CHALLENGE

BRAND IDENTITYCHALLENGE

STORY CHALLENGE

EDUCATOR, CREATOR & BRAND COACH

ken DeGilio, Brand Coach

Why Branding rocksYOUR BRAND

YOUR BRAND PROMISEYOUR BRAND IDENTITY

“Visuals have an emotional power for your audience.”

Laura Ries

?What is Your

authentic Brand?

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?

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Tim Ferriss

START HERE

ALGO

BRAND IDENTITY

BRAND AUDITSTORY

BRAND AUDIT CHALLENGE3-Legged Intro Race

brand identityCOLOR THEORY

MESSAGINGVISUAL HAMMER

How do you consistently communicate your authentic brand?

Colors = emotive

MESSAGING THAT’S On Brand

Visual HammerYour Brandmark =

Brand Equity

A brand is a set of distinguishing characteristics

that differentiates a company, product or service

from another company, product or service.

brand identityCase Study #1

brand identityCase Study #2

brand identityCase Study #3

brand identityCase Study #4

ALGO

BRAND IDENTITY

ALGO

CHALLENGEFIND YOUR BRANDMARK

“When you tell a story about an

apparently trivial incident, it exposes

the entire fabric of your character.”

Stephen Denning

STORYTELLING

Tell the Right Story. Tell the Story Right.

STORYTELLINGCase Study #1

STORYTELLINGCase Study #2

STORYTELLINGCase Study #3

STORYTELLING CHALLENGECAMPFIRE STORIES

We MADE IT!

ALGO

BRAND IDENTITY

BRAND AUDITSTORY

resourcesAdobe Spark

MediumPitchEngine/TinyPitch

Dan Schawbel, personalbrandingblog.com

Ken DeGilio.com, Brand Coach Blog

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