HRAMA: Interactive Mobile Engagement

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    22-Jan-2015
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Jim Washok, co-founder of Richmond-based OTAir and designer of effective mobile campaigns for hundreds of brands nationwide, will share the how-tos and success stories that will illustrate just how easy, fast and inexpensive mobile marketing is for you to take advantage of. Learn how interactive mobile engagement can give your business: - The kind of word of mouth every business wants. - The ability to confirm interest in a product or service immediately. - A chance to converse with your most loyal customers quickly and intimately. - An inner circle of supporters ready and willing to take action upon request. - Foot or site traffic inspired within minutes. - An edge over your competitors. - Double-digit increases in your sales and acceptance rates. On March 10, HRAMA attendees joined us for a look at the future of marketing with interactive mobile engagement. Jim Washok has an educational background in psychology, sociology, technology management and marketing. He began his career in application development and IT management, then shifted to entrepreneurship. Jim co-founded OTAir mobile marketing solutions in 2005 to provide comprehensive mobile marketing and mobile business communications services to companies in any vertical market throughout the United States and Canada. OTAir specializes in powering the mobile solutions of many strategic partners as a flexible, privately labeled back end SaaS platform. OTAir clients include Landmark Communications, University Directories, Aspen Marketing Services, Fullhouse Interactive, ICF International, Digitas, Raycom Media stations and more. OTAir also directly services mobile needs for Alienware, Hershey, Miller Brewing Co., Funny Bone & Improv Comedy Clubs, and many colleges and universities.

Transcript of HRAMA: Interactive Mobile Engagement

  • 1. INTERACTIVE MOBILE ENGAGEMENTmicro-messaging solutions to... increase revenue decrease expenses generate leads foster brand loyaltyTex improve customer servicetot ItSa y It !

2. WHO WE ARE | WHAT WE DO Founded in 2005 in Richmond, VA Mobile interaction engineering Turnkey, exible, DIY SaaS SMS platform reaching 98% of U.S. Rapid mobile web architecting for info delivery & lead generation Instant, relevant, engaging conversation Wholistic incorporation into existing/future... Communications - email, online, voice, print, signage, etc. Operational systems - ERM, CRM, sales, inventory, etc. Business processes - person lifecycle management Physical environments - scenario appropriateness Consultative approach with a foundation of thousands of previous successes & failures reduces risks & facilitates rapid positive ROI 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir. 3. SELECT CLIENTS & PARTNERS 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir. 4. SELECT CLIENTS & PARTNERS 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir. 5. SELECT CLIENTS & PARTNERS 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir. 6. COMMUNICATION ISSUESa trio of primary challenges to all messaging 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir. 7. COMMUNICATION ISSUES not fast enough Message not seen in timeDistribution crowded for attention 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir. 8. COMMUNICATION ISSUES no personalizationMessage no customer segmentationIrrelevancy no use of customer data 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir. 9. COMMUNICATION ISSUES wrong time to callMessage wrong place to visitNon-gagement lack of organic recall 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir. 10. APPS, ADS & SCANS...OH MY! buzz-worthy mobile options that fall short 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir. 11. LIMITED MOBILE OPTIONS mobile web & native apps multimedia opportunities minority user base;