© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 1

Rafael Brugnini, VP and GM HP Software EMEA and APJ

Baveno, Italy

June 17th

HP Software Performance Tour 2014

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Enabling the new of Style of Business Apps, Big Data and Security 20/20

3

“Can you help us?” Cool, helpful apps on bike

New functionality, fast

Detailed customer and bike behaviour analysis

Predictive maintenance

Crowd sourcing to improve bike

Competitive advantage thru applications and big data insights.

Applications in 2020

Everyone will expect more apps, delivered more quickly… your customers, your partners, your users, your boss…

Steady Stream of Improvement Thanks to consumerization, users now expect continuous improvements to apps rather than the traditional annual mega-updates

2010 4 releases per year

2015 36 releases per year

2020 120 releases per year

Dev Ops

Be more agile: deliver faster

Change is evil

How do we get to 30X if dev and ops have a wall between them?

A single-model Dev-Ops system This approach allows IT Ops to better manage application performance, compliance, security, change and backup and recovery

Think continuous delivery.

Development Testing Release

kitchen appliances

wearable monitors

medical robots

cars

TVs

automated factories

exercise machines

parking control

shopping trolley

security devices

cooking road-side sensors

smart power

BIKES

poaching sensors

house control

shopping displays

smart phones

wearable devices

SENSORS

SMART DEVICES

TABLETS

SMART PHONES

The Internet of Things

Everyday devices are infused with intelligence that is updated in real time. Embedded,

connected computer power will be everywhere

…constantly connected.

Mobile traffic increases 33X

A 33 times increase in mobile data traffic between 2010 and 2020.

2010 3.8 exabytes

2020 127 exabytes

There will be 6 billion mobile phones but 30 billion connected smart devices taking 42% of the mobile bandwidth.

Machine generated data is estimated to reach 42% of mobile traffic by 2020

2020 42%

2013 33%

2005 11%

You will partner with your business users to find the right service at the right time

Managing mosaics of services The year IT execs expect to manage business processes confidently across services spanning data centers and public and private clouds

2012 2013 2014 2015 2016 2017 2018 2019 2020

100%

80%

60%

40%

20%

0%

confidence

…but then shield them from the complexity of managing it all.

Data center / booking engine

Airline

Car rental

Hotel

Travel site

Consumer

Changes

Performance

Backup and recovery

Security

Compliance

Big Data in 2020

You’ll have much more information about everything, but…

Ninety percent of the data in the world was created in the last two years.

2.2 million terabytes of new data is created every day.

Growth in the Big Data market

05 06 07 08 09 10 11 12 2010 2015

$3.2 Billion

$16.9 Billion

2.2m 2.2m 2.2m 2.2m 2.2m 2.2m 2.2m 2.2m

2.2m 2.2m 2.2m 2.2m 2.2m 2.2m 2.2m 2.2m

2.2m 2.2m 2.2m 2.2m 2.2m 2.2m 2.2m 2.2m

2.2m 2.2m 2.2m 2.2m 2.2m 2.2m 2.2m 2.2m

2.2m 2.2m 2.2m 2.2m 2.2m 2.2m 2.2m 2.2m

…the value will come from the information that’s hardest to manage.

90% human interaction data

10% structured data

Tools for subject matter experts to create their own analyses

Project TITAN A joint HP Labs / HP Software project with the goal of “analytics for the people”. Now in full development by HP Software

Big data will improve the gearing of information workers

These are the other

people in your

organization talking

about this subject.

These people

concluded the

following: do A then

B then C.

Shall I summarize

your conversation

for others?

Here are industry

best practices for

this area.

HP Software is eating its own dog food

✔

SEARCH

HP Operations Analytics

HP Digital Marketing Hub

HP ArcSight + Autonomy

HP Service Anywhere

Security and Privacy in 2020

Big Data : Helpful (53%) .... or Orwellian nightmare (39%)

2.3b devices

3.4b devices

6.58b devices

48% of mobile applications are currently susceptible to unauthorized access

77% of mobile applications are currently susceptible to information leakage

2012 2015 2020

Security will be a challenge too 6.5 billion BYOD mobile devices 30 billion connected smart devices

CISCO Internet Business Solutions Group, Internet of Things, July 2011

HP 2012 Cyberisk Report

More and more people will go to work every day to hack your data

Summary

Engaging apps that help humans

Big data to create insights to help humans

Security and privacy

Services that help deliver a helpful and engaging experience

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 26