HP Confidential, © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

A clear path forward with Cloud InnovationDisrupt – Capitalize – Accelerate

Hans Van Breda, Cloud Portfolio Director, HP Enterprise Services

HP Confidential, © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Rapid service creation

Enhanced agility & innovation

Financial Flex-Opex

Users buying what they want

How do I manage risk?

How do I bridge existing investments?

Delivery services faster

Improve flexibility Do more with less

The “New Style of IT”Promises of Cloud

Cloud ChallengesBusiness Pressure

CIO

HP Confidential, © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Embrace cloud to win in the New Style of IT

Strategic alignment & Joint Business Plans

Know your customer and partner to win

Operational excellence

innovation across applications, processes & operations

Identify the fit for purpose

Security, Availability, Scalability

Fast

Simple PredictableProfitable

HP Confidential, © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

NASCAR Shifting gears with fans

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.5

C03934975, January 2014

NASCAR is driving innovation and enhancing its fan experience with a state-of-the-art interactive media command center created by HP• New insight on the media

landscape

• Engage new markets

• Tap into new innovation

• Interact with fans

HP Confidential, © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

HP Cloud hybrid approach

Public cloudVirtual Private

CloudPrivate cloudTraditional IT

Buildcloud services

Consumecloud services

Optimized Workload Placement

applications, information, business processes

Professional and Managed Services

CIO/Broker

DoxfordWynyard

Spain(secondary2Q14)

Frankfurt

RusselsheimIsle d’Abeau

Grenoble

EMEAAMERICAS ASIA-PACIFIC

Milan

Inverno(2Q14)

Roosendaal, NL(1Q14)

Belgium(2Q14)

Bangalore

Eastern Creek

Shinsuna

Keppel DigiHub

Orlando

AlpharettaTulsa

Montreal

Alphaville, Brazil

(UKPS2Q14)

(UKPS TBD)

Sydney(4Q14)

Differentiation• Enterprise-class Security• Disaster Recover options• Dedicated, Virtual and Physical servers• Simple standard contract• Financial spend control• Global Data Centre choice

Defined• Client portal for service provisioning and control• Mission Critical workloads, SLA up to 99.999%• Consumption based billing• Standardised, Client or HP-Managed servers• Multiple OS Options • Fast VM provisioning

Bringing the new paradigm to Enterprises

Reading

HP Confidential, © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

What level of Innovation will you attain?

HP Confidential, © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

How SaaS impacts your traditional business model

Financials• Varying revenue streams• Additional CapEx for IT

Contracts• SLA-based service delivery

• Performance reporting

Legal & Compliance• Data sovereignty/local

compliance• Industry regulations

• Security

IT Competence• Infrastructure management

• Disaster recovery/high availability

• Upgrade/version management• Application management• Database and middleware

management

Sales• Increased sales opportunities

• Shift to annuity-based revenue

• Need cost-effective GTM channel

• Shorter sales cycles Software• Cloud-enabled

Operations• Deployment within

days• Pay-per-use billing

SaaS

HP Confidential, © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Your cloud journeyWhat you need to move your applications to a SaaS model

Virtual Private Cloud

Loyalty Program

Application Management

Personalized Storefront

SaaS Accelerator

Advise& Transform

Application Monitoring

ISV

GoldPartner

HP Confidential, © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Your cloud journeyWhat you need to move your applications to a SaaS model

Virtual Private Cloud

Loyalty Program

Application Management

PersonalizedStorefront

Advise& Transform

Application Monitoring

ISV

Migrate Sell Manage MarketMonitor

Deploy & Run

SaaS Accelerator

HP Confidential, © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Our cloud strength working for you

UKUK

Spain(secondary2Q14)

GermanyGermanyFrance

France

EMEAAMERICAS ASIA-PACIFIC

Italy

Italy(2Q14)

NL

Belgium

India

Australia

Japan

US

Canada

Brazil

(4Q14)

300%+19 1,200+

1000+HP Cloud Journey workshops with 5,600+ attendees

250+Managed cloud customers

Cloud locations in 5 continents and (7) dual pairs for high availability

40% of Fortune 100 companies use HP cloud

50+ SAP cloud deployments

Private cloud clients Increase in virtual machines

81 HP leveraged data centers

27Total space = 27 US football fields • 972,429 sqft used end of

program • 599,895 sqft available end of • 160 PB (Petabytes) online

storage • 700 PB of backed-up data

HP Confidential. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Thank you

HP Confidential, © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

HP Enterprise Cloud Services

New SaaS Accelerator Offering

• HP Virtual Private Cloud

• Advise and transform

• SaaS accelerator storefront

• Application monitoring

• Application management