How To Work Less And Earn More - Adrian Fleming
-
Upload
adrian-fleming -
Category
Marketing
-
view
183 -
download
1
description
Transcript of How To Work Less And Earn More - Adrian Fleming
![Page 1: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/1.jpg)
How To Work Less But Earn More
![Page 2: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/2.jpg)
I’m Adrian Fleming and I’ve realised that as a busy entrepreneur…
![Page 3: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/3.jpg)
Time is never on your side, but that shouldn’t stop you and I from making more with less…
![Page 4: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/4.jpg)
…that way we can choose how we want to spend our time rather than be in a position where we have to do something, which is not good as an entrepreneur.
![Page 5: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/5.jpg)
So I’ve decided to help fellow entrepreneur’s with these…
![Page 6: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/6.jpg)
11 tips
![Page 7: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/7.jpg)
1Do something where you are not paid for your time
![Page 8: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/8.jpg)
People get caught up in the concept of an hourly rate, this is a way to commoditise you and what you do, however this is a very silly way to buy or sell.
![Page 9: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/9.jpg)
For example what I can do in an hour is very different to what other people can do. In an hour of my time on marketing or entrepreneurial strategy I can deliver serious value but…
![Page 10: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/10.jpg)
…in other areas I’m just not, “a good fit’ for example DIY, yes I can do it and if I have to I’m neat and tidy, but I’m not fast and so my productivity is low.
![Page 11: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/11.jpg)
By the way I don’t enjoy DIY either, so don’t even ask for my help in this area…
![Page 12: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/12.jpg)
…in fact a good friend of mine who’s an electrician jokes that I try and fix everything with a hammer, which is not far from the truth.
![Page 13: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/13.jpg)
Do what you do well and put a value on the job, not the hours, this way you can work less and earn more.
![Page 14: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/14.jpg)
2Don’t try and do too much
![Page 15: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/15.jpg)
People make the mistake of getting organised by using a list, which is on a basic level fine, but…
![Page 16: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/16.jpg)
…when the list gets long the chances are it will actually slow you down and cause you to procrastinate.
![Page 17: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/17.jpg)
I find the best possible way to manage things is to set out a “To Do List” of no more than three things at a time and…
![Page 18: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/18.jpg)
Now I get that it’s not always this straight forward but you’ll be surprise that, if you use a simple list of only 3 things and block out as many other distractions until they are done…
![Page 19: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/19.jpg)
…like email and phone calls, then you really do much more in less time and this means you work less and earn more.
![Page 20: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/20.jpg)
3Stop focusing on success and
start defining desired outcomes
![Page 21: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/21.jpg)
If you set yourself a goal or specific set of criteria that define success or failure, you’re likely to get frustrated and disheartened from time to time.
![Page 22: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/22.jpg)
What I like to do is set a desired outcome and look at small results as I move towards that outcome; let me give you and example relative to working less and earning more…
![Page 23: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/23.jpg)
If you have a customer and they have an expectation based goals or a specific set of success criteria it will be hard to measure the true value of something…
![Page 24: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/24.jpg)
…for example if you set out a budget for Facebook Ads and your goal is 1,000 new leads in the next 7 days…
![Page 25: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/25.jpg)
…then this is good in so much as you have metrics and a deadline, but it’s far from serving your customer well.
![Page 26: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/26.jpg)
If I were dealing with that customer I would be looking to, in the next 7 days, define a solution that can generate not just now, but in the future…
![Page 27: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/27.jpg)
…a methodology or system for generating new profitable leads.
![Page 28: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/28.jpg)
The difference here is that I may be able to get 1,000 leads, maybe more, but what I know is that the outcome of the project is something that can be used, over and over again and…
![Page 29: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/29.jpg)
…refined over time too because just getting 1,000 leads may be unrealistic, under achieving, a waste of money as the leads don’t buy and the reality is
![Page 30: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/30.jpg)
…outcomes are business focused and profitable and over the 7 days you can see what works, what doesn’t and that way…
![Page 31: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/31.jpg)
…focus on this, not just numbers and when you do this, and have a system in place at the end, it’s far easier to work less and earn more.
![Page 32: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/32.jpg)
4Know what you need to deliver
![Page 33: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/33.jpg)
As an entrepreneur and marketer I really do focus on the principle of know what your customer wants but give them what they need because...
![Page 34: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/34.jpg)
…what they need gets results and entrepreneurs live in a results based economy.
![Page 35: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/35.jpg)
Helping a customer and adding value to them is about helping them realise what they need too and this in turn will help you.
![Page 36: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/36.jpg)
When you know what you need to deliver you are focused on that and can move aside other things that are likely to take up time and divert your attention…
![Page 37: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/37.jpg)
…this reduces waste and this means you work less and earn more.
![Page 38: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/38.jpg)
5If you need to, take a break
![Page 39: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/39.jpg)
You can’t be performing at your best all the time, so if you are not being as productive as you know you can be take a break and come back to something later on.
![Page 40: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/40.jpg)
When you accept that you may need to modify your “To Do” list to take account of your productivity and potential creativity this will help you improve both of these characteristics.
![Page 41: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/41.jpg)
I work quite a bit, in fact maybe too much, but a work day is a day when I’m working well, even if it’s on a Sunday…
![Page 42: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/42.jpg)
…not governed by what most people consider to be working hours.
![Page 43: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/43.jpg)
I also know that I may produce fantastic work at 4pm through until 7pm, but other times may not be quite as productive and that’s OK too.
![Page 44: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/44.jpg)
If you work when you are at your best then you can work less and earn more.
![Page 45: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/45.jpg)
6Don’t strive for perfection
![Page 46: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/46.jpg)
Perfection is a hard target to hit and as such I want to start off by doing the best I can fast because…
![Page 47: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/47.jpg)
…I know that “out of the gate” I can get things going and maybe as much as 80% right, then get feedback from others which means…
![Page 48: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/48.jpg)
…I can reduce any wasted time and see what I need to change in order to deliver what I need to deliver.
![Page 49: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/49.jpg)
If you try and have the perfect solution you will slow down your results, so get feedback fast and this way you will work less and earn more.
![Page 50: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/50.jpg)
7Create a “Not To Do” list
![Page 51: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/51.jpg)
Having this type of list is great because it really can exponentially improve your earning potential.
![Page 52: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/52.jpg)
On this list you can have simple things like checking email all the time, answering your mobile, checking social media and…
![Page 53: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/53.jpg)
…simple things like that through your work time which in turn improves your focus.
![Page 54: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/54.jpg)
But equally it also works for preventing you from doing things you are not good at…
![Page 55: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/55.jpg)
…don’t enjoy or don’t want to do, as none of those things will benefit your earning potential. Saying…
![Page 56: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/56.jpg)
no
![Page 57: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/57.jpg)
…is the solution to many a problem and knowing when to say “No” is a skill that I encourage you to not just master but document in a “Not To Do” list.
![Page 58: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/58.jpg)
If you only focus on what you should be doing then you will work less and earn more.
![Page 59: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/59.jpg)
8Get others to do it for you
![Page 60: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/60.jpg)
We live in a global economy and you can use human resources you never use to have access to, that way you can take on more work and just manage it and…
![Page 61: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/61.jpg)
…all without the headache and stress of having staff and the overheads associated with them.
![Page 62: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/62.jpg)
Simply put, if somebody else is doing your job and you are managing them you can scale up the volume of work and…
![Page 63: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/63.jpg)
…scale down you time to do the work meaning, you can work less and earn more.
![Page 64: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/64.jpg)
9Work smart
![Page 65: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/65.jpg)
Following on from tip 8 look at ways you can use technology to speed up what you do.
![Page 66: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/66.jpg)
You will be amazed how easy it is to find ways to deliver what you need to deliver and by…
![Page 67: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/67.jpg)
…not striving for perfection all the time too, this allows you to work less and earn more.
![Page 68: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/68.jpg)
10Batch your work and tasks
![Page 69: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/69.jpg)
Have you ever noticed how disjointed things have become nowadays?
![Page 70: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/70.jpg)
The time when you sat at your desk and just got on with things has long gone for most of us and so…
![Page 71: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/71.jpg)
…the ability to set aside time to do specific things one after the other is a sure fire way to improve your productivity.
![Page 72: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/72.jpg)
Think about the things you regularly do and partition time and resources to do them all together.
![Page 73: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/73.jpg)
It could be something like your accounts, it could be writing and managing social media, it could be working on ways to improve your own skills…
![Page 74: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/74.jpg)
…whatever it is don’t bounce around jobs and tasks as this is inefficient, that way you will work less and earn more.
![Page 75: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/75.jpg)
11Before you start something get some inspiration
![Page 76: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/76.jpg)
Have you ever wondered what the best way to get the most energy for a task is?
![Page 77: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/77.jpg)
Well here’s my secret and that’s get inspired before you start it.
![Page 78: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/78.jpg)
Before a meeting, on the way to it in the car, I will listen to something I know will put me in the right frame of mind to do a great job.
![Page 79: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/79.jpg)
I will also make a note of all I want to achieve from that meeting because the outcome is what’s important.
![Page 80: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/80.jpg)
The same can be true in other areas of work too.
![Page 81: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/81.jpg)
If I’m writing copy then I listen to or read some great copy for inspiration.
![Page 82: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/82.jpg)
If I’m looking for a new design for some packaging then I search out some ideas.
![Page 83: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/83.jpg)
Simply put, I know who gives me energy and where I can get inspiration and this means I can…
![Page 84: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/84.jpg)
…“turn on” what I need in just a few minutes meaning the next few hours will be as productive and valuable as possible which means I work less and earn more.
![Page 85: How To Work Less And Earn More - Adrian Fleming](https://reader033.fdocuments.net/reader033/viewer/2022052410/5479af88b4af9faa158b48b3/html5/thumbnails/85.jpg)