Mike Fleming

MIKEA User Guide

21 3Verbal Identity

Writer

Advertising Creative

so you can use MIKE to do tons of stuff.

Cop

ywri

ter

MIKE is a

Use MIKE as a

1Cop

ywri

ter

As a Copywriter, you can use MIKE to write brochures, websites, blogs, direct mail, letters, and speeches. In fact, anything that involves words really. People have been using MIKE to do this since 1990.words

Some people think that they can write that stuff themselves, rather than using MIKE.

Oops.

DIYPoorly written copy creates a bad impression because it makes brands sound sloppy or even worse, a bit thick. Just because someone is a good talker, presenter or they’ve got an A* in GCSE English doesn’t necessarily mean they can write well.

Use MIKE as an

2AdvertisingCreative

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Use MIKE

creative concepts

outdoor posters, for press ads,

radio commercia

ls,

and TV ads.

MIKE has beenused to create ad campaigns

for over

to think up vira

l films

onlin

e ads

20 years.

Use MIKE as a

3Verbal Identity

Writer

Use MIKE to create a new look and feel for your company; to help name new products, or simply create a distinctive tone of voice for all your communications.

NEW

© Inter IKEA Systems B.V. 20034 AA-109442-2

FORMAT ENGLISHFRANÇAISESPAÑOL

Verbal Identity is as relevant to small companies as it is to larger ones. It’s all about differentiating them from the competition and keeping their communication consistent.

© Inter IKEA Systems B.V. 20018

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AA-65329-2

HUSÅ ENGLISHFRANÇAISESPAÑOL

ANTIFONI

© Inter IKEA Systems B.V. 20054 AA-181316-1

BASISK ENGLISHFRANÇAISESPAÑOL

BAROMETER

© Inter IKEA Systems B.V. 20008

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AA-52710-3

FLYGEL ENGLISHFRANÇAISESPAÑOLKVART ENGLISH

FRANÇAISESPAÑOL

Still in the dark about how to use MIKE?

ANTIFONI

Use MIKE as a writer

Use MIKE to generate ad ideas

Use MIKE to work out a brand’s language

Use

MIK

E as

an all-round marketer

But most importantly of all...

...use MIKE

07837 563 229 [email protected]

8 AA-297407-3

Mike Fleming

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