How to Win in the Relationship Economy
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Transcript of How to Win in the Relationship Economy
• Difficult to get people on the phone
• Candidates taking control of hiring processesCandidates taking control of hiring processes
• Candidates have multiple opportunities
• Offers getting turned down• Offers getting turned down
• Candidates accepting counter offers
• Employers doing everything to keep• Employers doing everything to keep good employees
• Becoming more difficult to• Becoming more difficult to influence decisions
• Baby Boomers retiring(5‐10 million more jobs than people)( j p p )
• Multigenerational mix in the workforce
• Employment tenureEmployment tenure
• Unemployment (4.6% ‐ 5.1%)
• The Emergence of the Relationship economyThe Emergence of the Relationship economy
Definition: “Economy created by the convergence of technology y y g gy
and the use of it that accelerates the power of relationships and facilitates dynamic communications
from peer to peer and to entire groups”– from peer to peer and to entire groups”
• Good for those in the networkGood for those in the network• Not good for those not
within network• Birth of social networking
In this Economy:
“ Y l i hi ill b ill b“ Your relationships will be will be your net worth.”
“Your ability to influence decisions based on your relationship will be imperative to your success ”imperative to your success.
• TrustTrust• Influence
Understanding how to deal with different generations:
• View of Work
• Loyalty
• Messages that Motivateessages a o a e
• Feedback and Rewards
• Work/Life Balance
• Communication MethodsCommunication Methods
• Baby Boomers• What impact they will have on their team• The Vision of the company and how they will participate• Their word is still important to them• Respect their experience and accomplishments
• X Generation• What’s in it for them?• What s in it for them?• How the position can help their next step in their career• Training and Development they will receive• Work Life Balance
Y G i Mill i l• Y Generation or Millennial• How the job will keep them engaged• The work environment• The culture of the organizationg• Coach/Mentor relationships work• Watch out for Squatters• Life is Work and Work is Life• Use technology to your advantagegy y g• Power of Teams
• Communication Priorities Today• Instant Message (IM)Instant Message (IM)
• Text message on cell
• Voicemail on cell phone
• Voice mail on land line
• Explain roles and Set expectations up front
• Take “A” players to the market get exclusivityTake A players to the market, get exclusivity
• Find all available opportunities for “A” talentA talent
• Join only the social network media that you will use and focus on
• Relationship Marketing: Touch your candidate pool monthlyy
• Develop long‐term relationships – “Trusted Advisors”
• Platinum Rule not Golden Rule
“It is not the strongest of the species that survive,It is not the strongest of the species that survive, nor the most intelligent, but the one most
responsive to change.”
‐ Charles Darwin
Understand the importance of RelationshipsUnderstand the GenerationsUnderstand the Generations Build “trusted advisor” relationships
“Success in the
R l i hiRelationship Economy!”Economy!
Jon BartosJon [email protected] 701 5910513.701.5910Jonathan Scott International, LLC5700 Gateway Blvd Suite 4005700 Gateway Blvd. Suite 400Mason, OH 45040www jonathanscott comwww.jonathanscott.com