How to use LinkedIn Cheltenham Chamber of Commerce Simon Dye Chartered Marketer-...
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How to use LinkedIn Cheltenham Chamber of Commerce Simon Dye Chartered Marketer- MBA,DipM,FCIM,MAMBA,MAMA 8 th October 2014
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Transcript of How to use LinkedIn Cheltenham Chamber of Commerce Simon Dye Chartered Marketer-...
How to use LinkedIn
Cheltenham Chamber of Commerce
Simon Dye Chartered Marketer- MBA,DipM,FCIM,MAMBA,MAMA
8th October 2014
Simon Dye
Ecommerce Board Member of the Cheltenham Chamber of Commerce.
How to use LinkedIn
This LinkedIn seminar will explain: What LinkedIn is How to build your perfect profile How to build the right network of contacts How to create and develop opportunities
What is LinkedIn
World’s largest professional network 300 million members 200 countries (14 m UK)
Launched May 2003 NYSE (LNKED) quoted $25 billion 2013 $1.53 billion sales, generated $26 million
profits 5,400 staff inc London office.
Social Media
Facebook- $202 billion- 1 billion users (2004)
Twitter- $33 billion- 274 million users (2006)
What is LinkedIn
"LinkedIn is, far and away, the most advantageous social networking tool available to job seekers and business professionals today." Forbes July 2012.
LinkedIn Revenue
1: Talent Solutions: Recruiters, corporations pay for:
Branded corporate page, complete with careers section.
Pay per click through Job ads targeted to users matching job profile.
Access to the database of users and CVs.
LinkedIn Revenue
2. Marketing Solutions: LinkedIn advertisers pay per click- through
targeted ads.
LinkedIn Revenue
3. Premium Subscriptions- users pay for: Business- business users Talent- recruiters JobSeeker- unemployed users job searching Sales- Sales Professionals. Some elements of the various subscription
services are also on a pay per use basis like InMail.
Build your perfect profile
5 Levels Beginner Intermediate Advanced Expert All-Star
Build your perfect profile
MINIMUM GOAL Photograph Summary 3 Jobs Skills and expertise 50+ Connections
Build your perfect profile
THINK OF YOUR TARGET MARKET
What are you trying to achieve?
Who are you creating your page for?
Build your perfect profile
Your NameGrab Attention Initials Qualifications 50 characters 2 lines
Build your perfect profile
Photograph Colour or B/W Head Smile Logo Professional- no “selfies”
Build your perfect profile
Summary Short Engaging Keywords Elevator pitch Specialities- roles capabilities Honesty
Build your perfect profile
Summary Lead Generator Machine Move online to offline Customer focused “I help people to...” Positive message
Build your perfect profile
EMPLOYMENT HISTORY 3+ Jobs Logos Activity descriptions Achievement highlights
Build your perfect profile
Education Higher education School Courses
Build your perfect profile
RECOMMENDATIONS Write recommendations for others Ask for reciprocations for every job (Provide suggested text for
recommendations)
Build your perfect profile
SKILLS & ENDORSEMENTS Add extra skills Endorse others Keeps you in others' minds Gets more prompts Only 12 completes skill line
Build your perfect profile
Volunteering and Cources Bulks out your profile Creates extra soft features
Build your perfect profile
Honours and Awards School Other education- courses Volunteering Vocation
Build your perfect profile
CONTACT DETAILSCALL TO ACTION Address Phone Email Social- Twitter- maybe Facebook DOB
Right network of contacts
Connect with everyone you know Family Friends Neighbours Classmates Social acquaintances
Right network of contacts
Colleagues Past workers Networking events Industry acquiescences Industry heavyweights
Right network of contacts
Connections' connections 2nd connections InMail Only Accept known connections
Right network of contacts
Personalise connection invitation
Add Any Other salutation
Right network of contacts
LinkedIn Groups Easy growth 2nd Network Email Raise credibility Association of Gloucestershire Chambers
Right network of contacts
Groups Start discussions Engage discussions Be helpful to groups Answer questions
“Don’t find fault, find a remedy.”- Henry Ford.
Right network of contacts
Build network by commonality and community
May not be target audience but may have many connections
“A leader leads by example not by force” - Sun Tzu
Create and develop opportunities
Regular activity Little, Often Weekly activity= increase 5X views Answer messages Articles comments
Create and develop opportunities
Create your Group Logo (646 x 220 or larger- max size 2mb)
Summary Build membership
Create and develop opportunities
Groups Create original content Share it with your connections. Thank others when they do the same.
Create and develop opportunities
Create company page Company name Company email address Banner image Make 2 administrators Description (1500 words) Products and services
Create and develop opportunities
Update features Sign up your staff Get followers Promote your follower button Explain why follow List jobs- (paid) Business phone number
Dale Carnegie“You can make more friends in two months by
becoming interested in other people than you can in two years by trying to get other people interested in you.”
“People rarely succeed unless they have fun in what they are doing.”
Any questions? Slides at:
http://www.1websitedesigncheltenham.com/ BLOG PAGE
Simon Dye Chartered Marketer- MBA,DipM,FCIM,MAMBA,MAMA
24 Charlton Drive, Cheltenham, GL53 8ES, 01242 521967 [email protected]
Thank You
