How to Use Google

Analytics Acquisition

Reports to Know where

People are Coming From

How do people find your

website?

You need to know an

answer to this.

And so this is the

reason why…

You need to understand

Acquisition of Google

Analytics.

When you know your

biggest traffic sources, …

You’ve got a better

idea with your money.

An idea about how to

spend your time and

money.

Sign in to Google

Analytics.

Type your email ad, and then, click NEXT.

Use one account for all

Google transactions.

This facilitates all your

activities very easily.

This saves your time

for other meaningful

outputs.

Of course, this can avoid

juggling your memory.

Type your password and click SIGN IN.

Your password must be

easy to remember.

Combination of letters,

numbers, and symbols

is encouraged.

You are then navigated

to your view.

You can see HOME,

REPORTING,

CUSTOMIZATION and

ADMIN.

They are located at the

topmost part.

This time, you select the

reporting tab.

Select and click it.

Now, this time select

the Acquisition tab.

Select and click it.

There are six main

sections.

These are the six main

sections.

Let’s have one by one.

Let’s talk about

Overview first.

Just click this.

The Acquisition Overview report

What is it all about?

It’s a quick view of the top

channels…

channels that send visitors

to your website.

It includes the associated

acquisition.

Also included is the behavior and conversion.

This is for each channel.

Now, let’s have

All Traffic.

Just click this.

These are the four

subsections.

What are the features of

Channels?

It lists top traffic

sources.

It’s from all channels

combined.

It does not separate

these two:

Social network and

referral websites

What does it do then?

They are listed together.

It’s based on the

number of visitors.

It’s visitors they sent to

your site.

The Channels Report Page

What about Treemaps?

Just click and

choose this.

It makes reports on

Adwords more visual.

You can see how your

advertisement perform.

It provides a visual

representation of trends.

It is both positive and

negative.

It displays how a

campaign’s performance

fluctuates.

It displays when a

campaign’s performance

fluctuates.

The Treemaps Report page

Now, let’s go to

Source/Medium!

Just click it.

Source is the origin of

your traffic.

It can be as search

engine.

It can be a domain.

Medium is the source

general category.

It could be a web

referral.

It could be an organic

search.

Source/Medium is a

dimension that combines

both.

Let’s have these

examples.

Google/organic

Example.com/referral

It’s time to talk about

Referrals.

Just click it.

It leaves out search

engines.

It directs traffic.

It only shows website

domain. ..

that have referred traffic

to your website.

The Referral Report Page

Let’s move on to

Adwords!

Just click this.

You can find

subsections.

These are the

subsections.

Let’s have the first-the

Campaigns.

Just click

this.

It focuses traffic on

Adwords campaigns.

Use this report to answer

question like these…

How effective are your

campaigns at attracting

new users?

How engaged are users

with your website or

app?

AdWords Campaign Report page

Let’s now have

Adwords Treemaps.

Just click this.

It provides visually

explore trends.

You can quickly and

intuitively develop

hypotheses.

It is about your

advertising campaign.

It exposes relative

importance of different

entities.

It exposes relationships

between different trends.

Adwords Treemaps

Report Page

Let’s discover Sitelinks.

Just click it.

These are extension

links.

The Sitelink report page

Let’s have Keywords

this time.

Just click it.

It breaks down the

keywords.

These are keywords

used by your visitors…

so they could find your

website.

It’s from organic and

paid search sites.

The Keyword Report Page

What about the

Search Queries?

Just click this.

It shows how often

your site appears.

It’s its appearance in

Google search results.

It filters and groups

data by categories.

Use the results to

improve your site’s

search performance.

The Search Query Report Page

What is an Hour of

Day all about?

It’s statistics by hour

of the day.

It’s by the day of the

week.

It’s based on the time-

zone setting.

It is for the relevant

view.

Hour of Day Report Page

What about the Final

URLs?

Just click it.

It’s what people reach

when they click your ad.

The Final URLs Page Report

Do you want to optimize

your ranking?

You must know Search

Console.

Just click this.

These are the four

subsections.

Let’s talk about each

subsection.

First, let’s have

Landing Pages.

Just click this.

It lists URLs site.

You can see each

URL performance.

In terms of the

following:

First, search

effectiveness.

Second, how users

engaged in terms of

content.

Second, let’s have

Countries.

Just click this.

It lets you see

these…

Which country produce

the best search

performance.

The user engagement

for your site URLs

Let’s go to the next-

Devices.

Just click this.

You can know this.

You can see a category

of devices.

One that delivers the best

search performance.

One that delivers the

best user engagement

Lastly, it is Queries.

Just click this.

It lists the Google search

queries…

It is the one that

generated impressions.

It’s impressions about

your website URLs.

Now, let’s see what

Social is all about.

Just click this.

These are the

subsections.

Let’s have each

subsection tackled.

First, we have the

Overview.

Just click this.

It allows you to see at

a glance this…

How much conversion

value is generated from

social channel?

Second, let’s have

Network Referrals.

Just click this.

You can see your

engagement metrics.

It’s for traffic for each

social network.

You can see this kind of

network…

The one with the

highest quality traffic

Third, it is the Landing Pages.

Just click it.

You can identify your

most viral content.

Fourth, let’s discuss

Conversions.

Just click it.

You can quantify the

value of social.

It shows the total

number of conversions.

It shows the monetary

value of conversions.

Fifth, it is Plugins.

Just click this.

You can know these

things…

Which article is

commonly “liked” or

shared

From which social

networks they're being

shared

Sixth, we have the

User’s Flow.

Just click this.

It shows the initial

paths users used.

It’s from social networks

took through your site.

The last section is

Campaigns.

Just click this.

These are the four

subsections.

Let’s have the

features of each one.

First is the All

Campaigns.

Just click this.

You can analyze email

marketing.

You can analyze pay-

per-click advertising

campaign.

Second is the Paid

Keywords.

Just click this.

You can better understand

these:

How to invest in site

content

How to invest in

advertising

How to invest in other

forms of engagement

Third, what is an

Organic Search?

Just click this.

You can enter one or

more search items.

It’s in a single data

string.

It’s listings that matches

the users’ query.

Lastly, it the Cost

Analysis.

Just click this.

It allows you to

measure the following:

Sessions and Costs

Revenue performance

for paid advertising

campaigns

Check you Acquisition

Report regularly now!

Thank you for

watching!