ince 2015 is drawing to a close, you may want to know what social media

marketing trends and practices are likely to lead the game in 2016. Included among them are: asserting your brand story, culture and values, building quality relationships with users and o�ering them unique experiences. Guess what? Big data is your best ally for achieving these goals as tapping into it is a way to gain access to large amounts of information about consumer interests, spending habits and preferences.

ave you ever wondered what qualities people working in big data companies need to possess, aside from a

scienti�c mind, IT degrees and advanced skillsets? Since data is collected in large quantities - which

can be overwhelming - having a curious mind, being able to think outside the box and being creative can de�nitely help as the hardest part of the job is to �gure out how to interpret all the data extracted, highlight the most relevant metrics and make it an attractive and

signi�cant diagnosis.

http://www.hu�ngtonpost.com/elena-prokopets/4-key-social-media-market_b_8589968.htmlhttp://www.smartdatacollective.com/node/363350?utm_source=feedburner&utm_medium=twitter&utm_campaign=Feed%3A+SmartDataCollective-TwitterHandleFeed+%28Smart+Data+Collective+-+Twitter+Handle+Feed%29http://www.forbes.com/sites/gilpress/2015/12/06/6-predictions-about-the-future-of-digital-transformation/2/https://www.linkedin.com/pulse/20-mind-blowing-facts-big-data-everyone-must-read-bernard-marr?trk=mp-reader-card

Sources:

H

ome big corporations have recently come up with predictions about the future of

digital transformation and its impact on enterprises and consumers worldwide. According to their prognosis, 3 strategic trends and sets of technologies will drive digital transformation for the balance of the coming decade: Big Data Analytics, Internet of Things and Arti�cial Intelligence. Big Data Analytics is expected to serve as the foundation and provide U.S. companies over USD60 billion in annual savings by 2020.

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