How to Unlock Value in Analytics Using Data Visualization?

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Conveying meaning in data quickly is the focal point of analytics. Visual analytics helps you discover new relationships in data, prompts you to ask new questions, and helps you convey what you see to others. • Understand how to make sense of vast data quickly • Elicit questions you did not ask before • Using visualizations to discover new data relationships • Learn how data visualization can help identify hidden insights in data • Explore various visualizations hand-picked by experts

Transcript of How to Unlock Value in Analytics Using Data Visualization?

  • How to Unlock Value in Data Using Data Visualizations[#VIZ] Chaitanya Sagar CS cs@perceptive-analytics.com 646.583.0001
  • Data Analytics Spreadsheet Solutions| 2 New York HyderabadSan Bruno Boston
  • Analytics Spreadsheet Solutions Data Visualizations Marketing Marketing Mix Modeling Price Promotion Analysis Catalogue Optimization Segmentation Web Analytics Churn Analysis Risk Management Credit Risk Management Liquidity Risk Management Capital Allocation Analysis Collateral Management Fraud Detection Supply Chain Inventory Optimization Demand Analytics Distribution Network Optimization Sourcing Analytics Freight Lane Analytics Verticals Consumer Packaged Goods Retail Healthcare Our Services 3
  • Analytics Spreadsheet Solutions Our Services 4 Spreadsheet Applications Contract Negotiation Litigation Modeling Decision Support Tools Dashboards Reporting Simulations Financial Modeling
  • Location Strategy to Improve Effectiveness of a Branch Network perceptive-analytics.com/tag/case-study/
  • Reinventing Coupons: Strategies for Successful Coupon Campaign perceptive-analytics.com/tag/case-study/
  • Questions? Use ask-a-question feature in GoToWebinar cs@perceptive-analytics.com 646.583.0001 #VIZ 8
  • Which industry do you work in? Retail and Consumer Packaged Goods Health Care Banking, Financial Services and Insurance Information Technology / Consulting/Others cs@perceptive-analytics.com 646.583.0001 #VIZ 9
  • Which Function Do You Work In? Analytics BI Sales and Marketing IT Finance/Operations / Human Resources cs@perceptive-analytics.com 646.583.0001 #VIZ 10
  • Overview PicyHoriaVarlan cs@perceptive-analytics.com 646.583.0001 #VIZ 11 The need for visualizations How visualizations help unlock value How to build visualizations -Purpose -Design Tools Q&A
  • The Need for Visualizations cs@perceptive-analytics.com 646.583.0001 #VIZ
  • Our Needs Outgrew Charts More data! high dimensional cs@perceptive-analytics.com 646.583.0001 #VIZ
  • Humans are Visual Brain can absorb large amounts of information and find patterns (and deviations!) PicbyDanFoy cs@perceptive-analytics.com 646.583.0001 #VIZ
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  • Mind is a Pattern-Matching Machine Edward De Bono Mechanism of the Mind (1969) cs@perceptive-analytics.com 646.583.0001 #VIZ
  • cs@perceptive-analytics.com 646.583.0001 #VIZ
  • x y x y x y x y 10 8.04 10 9.14 10 7.46 8 6.58 8 6.95 8 8.14 8 6.77 8 5.76 13 7.58 13 8.74 13 12.74 8 7.71 9 8.81 9 8.77 9 7.11 8 8.84 11 8.33 11 9.26 11 7.81 8 8.47 14 9.96 14 8.1 14 8.84 8 7.04 6 7.24 6 6.13 6 6.08 8 5.25 4 4.26 4 3.1 4 5.39 19 12.5 12 10.84 12 9.13 12 8.15 8 5.56 7 4.82 7 7.26 7 6.42 8 7.91 5 5.68 5 4.74 5 5.73 8 6.89 Mean 9 7.5 9 7.5 9 7.5 9 7.5 Variance 11 4.122 11 4.122 11 4.122 11 4.122 Correlation Linear Regression y = 3.00 + 0.500x y = 3.00 + 0.500x y = 3.00 + 0.500x y = 3.00 + 0.500x Anscombe's Quartet I II III IV 0.816 0.816 0.816 0.816 Anscombes Quartet
  • How are the Data Sets Different? All four data sets are identical Distribution is different Median and Mode could be different Not Sure cs@perceptive-analytics.com 646.583.0001 #VIZ
  • Statistics May Hide Something cs@perceptive-analytics.com 646.583.0001 #VIZ
  • Statistics and bikinis show a lot, but not everything. - Toby Harrah American baseball player cs@perceptive-analytics.com 646.583.0001 #VIZ
  • Where do Data Visualizations Fit in Data Analytics Process? cs@perceptive-analytics.com 646.583.0001 #VIZ
  • Acquire Data Clean Data Explore Data Data Modeling Insights Communicate Where does Data Visualization Fit in Data Analytics Process? cs@perceptive-analytics.com 646.583.0001 #VIZ
  • How Visualizations Help Unlock Value cs@perceptive-analytics.com 646.583.0001 #VIZ
  • Make Sense of Vast Data Quickly cs@perceptive-analytics.com 646.583.0001 #VIZ
  • Make Sense of Vast Data Quickly cs@perceptive-analytics.com 646.583.0001 #VIZ
  • Elicit Questions You Did Not Ask Before cs@perceptive-analytics.com 646.583.0001 #VIZ
  • What should we do to make India a land of equal opportunity for all, free of prejudice and discrimination? - Ratan Tata cs@perceptive-analytics.com 646.583.0001 #VIZ
  • Sample Responses @RNTata2000 in all democracies there is a gap on what ple want and what politicians r delivering,they r not doing the right thing, lobbying? @bangaarm @RNTata2000 Budget 2012: This year is Tax Holiday. No income tax on your earnings. This is to bring back all the black money to India @sri_v22 @RNTata2000 1. Kill corruption 2. Electoral reforms so that honest ple can get into politics 3. Media & activists should increase their role @joseaaa @RNTata2000 Can't be articulated with 140 characters. Quality education for the masses is magic potion that can address most of the problem. @dharmeshsharma8 @RNTata2000 Could we have your view on this topic? cs@perceptive-analytics.com 646.583.0001 #VIZ
  • Elicit Questions You Did Not Ask Before cs@perceptive-analytics.com 646.583.0001 #VIZ
  • Discover New Data Relationships cs@perceptive-analytics.com 646.583.0001 #VIZ
  • Discover New Data Relationships cs@perceptive-analytics.com 646.583.0001 #VIZ
  • Show Others What You See cs@perceptive-analytics.com 646.583.0001 #VIZ
  • Show Others What You See http://guns.periscopic.com
  • How to Create Visualizations cs@perceptive-analytics.com 646.583.0001 #VIZ
  • Data Analyst Tool Insights cs@perceptive-analytics.com 646.583.0001 #VIZ
  • Data Analyst Tool Domain / Situation Imagination cs@perceptive-analytics.com 646.583.0001 #VIZ
  • Purpose Design cs@perceptive-analytics.com 646.583.0001 #VIZ 45
  • Purpose PicbyMerviEskelinen TasksAudience Answers cs@perceptive-analytics.com 646.583.0001 #VIZ 46
  • Guidelines Understand your goals Determine the most important dimensions of your data Determine key data relationships Show data close to reality e.g. maps, time lines etc. Choose encoding wisely Function first, suave next What questions do you want answered? cs@perceptive-analytics.com 646.583.0001 #VIZ
  • Design cs@perceptive-analytics.com 646.583.0001 #VIZ 48
  • Visual Encoding cs@perceptive-analytics.com 646.583.0001 #VIZ
  • cs@perceptive-analytics.com 646.583.0001 #VIZ