1. ironSource

2. Nice to meet you. Dan Greenberg Chief Design Ocer - ironSource 3. Digital Distribution 4. kudosKit 5. Long long time ago... 6. NEVERLAND MON 10/ 5TUE 12/ 10THU 17/ 14FRI 16/ 4SAT 22/ 8SUNNY SPELLS 40 kmph22%TAP TO PLAY20% 7. NEVERLAND MON 10/ 5TUE 12/ 10THU 17/ 14FRI 16/ 4SAT 22/ 8NEW HIGHSCORE! SUNNY SPELLS 40 kmph22%TAP TO PLAY10020% 8. 1 9. OK, now what? 10. If you love good weatheras much as we love develoing itTest #1 BUY US A COFFEE ($1.99) LIKE US TWEET US 11. Test #2Addicted UsersHot usersCasual usersCold users 12. ...ZzzYeah! 13. I think we're on to something 14. kudosKit Like on facebookTweet on twitterRate usBuy us a cup of coffee 15. What did we learn? If you approch the right user, at the right time, with the right message They will respond positivly. 16. What did we learn? Poorly implemented in-apps or blocking features will decrease a lot of value from your app. Keep it free and charge later. 17. What did we learn? When a user does contribute, 1 out of 2 times they will not choose the lowest option Average contribution is $2.4 18. mobileCore 19. Thanks for listening, much appreciated