How to Turn Your Partner Program into a Revenue Generator
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Transcript of How to Turn Your Partner Program into a Revenue Generator
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noHold Inc. Copyright © 2013
How to Turn Your Partner Program into a Revenue Generator
Here is One Way of Doing It …
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The company is in the medical field.
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It has hundreds of Partners that resell and deploy its solutions.
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How long does it take to ship?
The medical company provides FAQs to most Partners through a
search engine.
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To address the need for a more mobile and visual marketing strategy, the company creates a new Partner Offering based on a Virtual Agent.
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The Virtual Agent is a Web and Mobile Application that looks similar to Live Chat.
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Type your question here
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Get your answer here
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The solution is provided by Artificial Intelligence …
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… NOT humans.
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It is technically superior to what is being offered to non-subscribing Partners.
It makes Partners feel special and part of the inner circle.
It evolves through Partners’ interactions.
1.
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3.
The Partner Offering is unique because:
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Access to the Virtual Agent is only allowed through secure login.
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Results
The company charges $1,000 per month for the Offering
The program has been in place for 2 years
400 Partners signed up to date
The program generates about $5M per year recurrent revenue
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Lessons Learned…Focus & Specificity: If you have 10,000 Partners create an Offering that works specifically for the first 500 you want to target.
Make the Offer special and unique, so that the Partners who sign up for it will feel they are part of the inner circle.
Build consensus by focusing the project on a quick win that can be easily scaled up later.
Don’t spend too much time trying to make it perfect. Instead, create an ecosystem where you can measure results quickly and adapt.
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www.noHold.com
noHold Inc. builds Virtual Agents that help some of the most
successful companies in the world increase revenue and
decrease cost, while increasing customer satisfaction.
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noHold, Inc. Copyright © 2013