How to Tell Your Story - us. How to Tell Your Story Honing your message. Takeaways 2 1 A draft...

download How to Tell Your Story - us. How to Tell Your Story Honing your message. Takeaways 2 1 A draft message

of 12

  • date post

    18-Oct-2020
  • Category

    Documents

  • view

    0
  • download

    0

Embed Size (px)

Transcript of How to Tell Your Story - us. How to Tell Your Story Honing your message. Takeaways 2 1 A draft...

  • How to Tell Your Story Honing your message

  • Takeaways

    2

    A draft message and audience list.1

    The importance of audience to your message.2

    What ISC can do for dissemination.3

  • 3

    I want you to think

    of the United

    States, the entire

    country, as your

    stakeholders…

    think big, and take

    what you’ve been

    working on way

    beyond your

    context.

    Elaine Ulrich

    Why Messaging?

  • Why Messaging?

    01 Consistency Messaging ensures you

    hit the high notes every

    time, so that nobody is

    left behind. It also

    means an entire team

    can speak with one

    voice.

    02 Audience First Messaging begins with

    your audience. Starting

    with their context

    rather than your own

    helps them quickly see

    relevance.

    03 Drives Materials A developed

    message makes it

    easier to create

    dissemination

    products and

    reports.

    4

  • Message development

    5

    Create a message

    Determine Audiences

    Focus Group It

    Internal/Extern al

    Revise/Develop Supporting Arguments

  • Message development

    6

    Create a message

    Determine Audiences

    Focus Group It

    Internal/Extern al

    Revise/Develop Supporting Arguments

  • 7

    Some of these

    things are like a

    fish swimming in

    water, we don’t

    know it’s water, so

    sometimes we

    need someone to

    tell us.

    Cal Broomhead

    Why start with audience?

  • Supporting Arguments

    • Form a narrative – this is where you tell your

    story.

    • Use different rhetorical devices to achieve

    your goal of supporting and communicating

    your message. Match your approach to your

    audience.

    8

  • Tips to Broadening Your Context

    • Focus on process over product.

    • Find what you’d expect to be common ground.

    • Failure can be as valuable a teaching tool as

    success.

    • Go back to what inspired you in the first place.

    • Tell an anecdote.

    9

  • Talk to ISC for

    10

    A Sounding Board/Review

    Dissemination Strategy Help

    Some Outreach Assistance

  • Clinic Instructions

    • Use the worksheet and spend 20-25 minutes

    developing a basic topline message and

    brainstorming audiences, which you can share

    with the group.

    • We’ll break and review.

    • Pick one audience and spend another 10

    minutes on 1-3 potential supporting

    arguments for your messaging.

    • Break for review and Q&A 11

  • Thank you!

    Elliott Bent

    ebent@iscvt.org 802-225-2949