How to suck eggs...!
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Transcript of How to suck eggs...!
Eleven Twelve Team PR & Media TrainingQueens Hotel, Perth
Sunday, 20 February 2011
how to suck eggs
getting the right message
to the right people in the
right way...
what is effective PR?
PR isolation in Rotary
Des
tined
to b
e th
e br
ides
mai
d...?
RI strategic planEnhance public image and awareness
•Unify image and brand awareness •Publicize action-oriented service •Promote core values •Emphasize vocational service •Encourage clubs to promote
“your less fun granddad...”
...what w
e actually do
Generate enquiries
Increase donations
Encourage participation
Enhance reputation
Why change the message?
Membership predictions
Clubs
Target
Research
What works?
Irrelevance
Talk
Release
Offi
cer guidance
sparks interest
human interest
ROTARY CLUB HANDS OVER CHEQUE FOR THOUSANDSMoney raised will help their local community
ROTARY SIGNS BECKHAM AS FIRST AMBASSADORFootballer will help highlight Rotary’s humanitarian work
give
grin
X
X
X
X
Cropping
club crisis
• Buy a little time• Think about what you need to do next• Establish the facts• Contact the DG & DMPRCC• Designate a spokesperson for situation• Agree a statement of facts• Everyone sticks to the plan of action
How good PR will pay off
“In the promotion of understanding, it is important to reach large
numbers, non-Rotarians as well as Rotarians, and you cannot reach
large numbers privately.”
Paul Harris, founder of Rotary
Feel proud of Rotary now?