How Not to Suck at Instagram
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Transcript of How Not to Suck at Instagram
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H O W N O T T O S U C K A T I N S T A G R A M
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Real talk: There’s nothing worse in this life than an unsavory Instagram gallery.
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Dash Hudson is the leading Instagram marketing platform and a one-stop solution for brands.
Collect & Create compelling images
Publish native campaigns
Analyze and measure ROI
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If you feel like you’re on the struggle bus, you’ve come to the right place. We identified 6 social media fails that are likely hampering your success.
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@alala
Guilty of making these common mistakes? Time to turn things
around.
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Stop the following right now.
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There’s no point in following an account that doesn't fulfill its content promise. Keep posting
quality visuals on the reg to build and retain an engaged
audience.
@happysocksofficial
1. YOU’RE INCONSISTENT
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Buyer beware!
You don't want to be spammy either... Overloading your fans can be the kiss of death. Keep the cadence reasonable and the visuals relevant.
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Objectively speaking, is your gallery even follow-worthy?
Compare your account to those of your successful competitors,
take a step back and truly assess how your grid's aesthetic
fares in comparison.
@csanyi
2. YOUR CONTENT IS BAD
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Unsure how to remedy to your visual shortcomings? Here's a good starting point.
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Instagram is one of today’s most important brand vehicles,
so your gallery should derive directly from your brand
strategy. Opt for a specific aesthetic that ties into your image and develop a strong
narrative to go with it.
3. YOU’RE VEERING OFF-BRAND
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Repeat after us: resist the random, construct concisely. Establish a game plan and stick to it.
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Listen here, sport: not using hashtags is a total missed
opportunity. They’re completely acceptable as a
way to obtain visibility, NOT a major faux pas for try-hards, like you previously thought.
4. YOU'RE NOT USING HASHTAGS
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While a horde of them inside the actual caption is a bit of a gaffe, ain't no shame in the hashtag cloud game as the first comment.
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Connecting and engaging with users is the whole point of
Instagram. Make the time to reply to comments and to show
your followers some love. It’s important to your community,
and therefore should be important to you.
5. YOU'RE NOT ENGAGING
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Making your audience feel important is, well, über important.
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We'll be the first to tell you that ignoring your data is a huge
mistake. Don’t let it be the thing that takes you down! Embrace
the importance of analytics and never look back.
5. YOU'RE DISREGARDING DATA
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A final word to the wise: Keep asking yourself what you’re bringing to the table and how your
content enhances your brand narrative.
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