How to Structure Business PowerPoint Presentations
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Transcript of How to Structure Business PowerPoint Presentations
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HOW TO STRUCTURE BUSINESS POWERPOINT
PRESENTATIONS
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CreateImpact
Call to Action
Que
stion
s
Awaken Interest
GuideUnderstanding
CreateImpact
Source: Davidson, C. S. (2010) Successful Speaking Secrets Quick Reference, 1st Ed. Active Presence Limited, UK
FOLLOW THIS SIMPLE MODEL TO CREATE EFFECTIVE AND ENGAGING POWERPOINT PRESENTATIONS THAT YOUR
AUDIENCE WILL LONG REMEMBER
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AW
AK
EN
IN
TER
EST
ONE CHANCETO MAKE A
FIRSTIMPRESSION
ONLY GET
YOU
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AW
AK
EN
IN
TER
EST
200
WORDS TO
COMMIT YOUR OPENING
MEMORY
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AW
AK
EN
IN
TER
EST
BORING
IS
WITH
STARTING
THE
AGEND
A
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GU
IDE
UN
DER
STA
ND
ING
PROBLEM:AUDIENCE ATTENTION
% p
ayi
ng
fu
ll at
ten
tio
n
Time (m)
WILLdip
Source: Mills, H.R. (1977) Techniques of Technical Training, 3rd Ed. Macmillan, London
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GU
IDE
UN
DER
STA
ND
ING
LongTerm
Memory
WorkingMemory
RESPONSE: THE LOAD ON WORKING MEMORY
REDUCE
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GU
IDE
UN
DER
STA
ND
ING
BULLET-POINT
LISTS
MUST GO!
(like this one)
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CR
EATE
IMPA
CT
PEOPLE LOVETHEY ARE
A GREAT WAY TO BE REMEMBERED
STORIES
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CR
EATE
IMPA
CT
KEYMESSAG
ES
STORIES TO
ALWAYS LINK
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CR
EATE
IMPA
CT
RepeatRepeat
YOUR KEY SALES
MESSAGES…
RepeatRepeat
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CR
EATE
IMPA
CT
…TO RE-ENGAGE THE AUDIENCE
% p
ayi
ng
fu
ll at
ten
tio
n
Time (m)
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CA
LL T
O
AC
TIO
N
???
QUESTIONSDEAL WITH
THEM BEFORE YOU CLOSE
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CA
LL T
O
AC
TIO
N
ACTIONNATURA
L
SEEM
THE
SHOULD
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CA
LL T
O
AC
TIO
N
MAKE SURE YOUR VOICEIS THE LAST THING TO BE
HEARD
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