How to strategically position your brand by carol anne hargreaves
13
you Need to Ask to Strategically Position your Brand Dr Carol Anne Hargreaves @DataAnalytic http://sg.linkedin.com/in/carolhargreaves/
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This presentation highlights key questions every company needs to ask themselves when interested in positioning their brand.
Transcript of How to strategically position your brand by carol anne hargreaves
Key Questions you Need to Ask to Strategically Position your Brand
Dr Carol Anne Hargreaves@DataAnalytichttp://sg.linkedin.com/in/carolhargreaves/
Why is your Brand Important?
Your Brand Determines Your Target Market
What are the Key Drivers in the Market?
Does Your Brand have the key features and attributes that are associated with Usage and Sales?
What Do Your Customers Know?
What Do Your Customers Not Know?
Which Customers to Survey?
How many customers should you survey?
What do Customers Say About Your Brand?
What associations are Customers using when talking about your brand?
What Brands are Customers Familiar with?
How much do customers know about different brands
What do they like about Competitor Brands?
Differentiate your brand and standout with unique valued offerings
What do Customers Expect from Your Brand?
What attributes drive usage/sales?
What Price are Customers Willing to Pay?
How does your price compare with the competitor’s price?
What is your Customers Perception of Quality, Price &Value?
What attributes do Customers Rate as Important?
What attributes are actually important?
What is the Competitive Landscape?
Where are the gaps in the market?
Gap in the Market
