How to Sell Sponsorship

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Transcript of How to Sell Sponsorship

JACKIE FAST

• History, current & future

• Case studies

• Step-by-step guide to practicals

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Watch video: https://www.youtube.com/watch?v=jottDMuLesU

https://www.youtube.com/watch?v=C040QB-GWoA

https://www.youtube.com/watch?v=L7-VQqqXIfc

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1. Uncover your assets.

2. Package your rights.

3. Know your audience.

4. Sell your sponsorship effectively & to the right

people.

1. Uncover your assets.

2. Package your rights.

3. Know your audience.

4. Sell your sponsorship effectively & to the right

people.

Nominate someone with a platform to be the proposition

Uncover the assets

Create the pitch

Pitch to the Marketing Director from either:

- Blackberry

- Chelsea Football Club

- Marks & Spencer