How to sell mobile applications to Retailers

A selling process

Of course, this is the starting point

Ask him general questions concerning his activity (go forward progressively)

Ex: Has he established a loyalty program ?

Step 1: Listening and Understandind your client

Make him conscious of the mobile power

Ex: “There are 400 million smartphones in the world (2012). In 2012, 55% of mobiles in the US were smartphones and this figure is climbing up in urban areas. Etc.

Step 2: Making your client conscious

This is a basic of selling argumentation (but it is good to repeat it again)

Ex: “You could do this and it will enable you to…” instead of “You will have News Page”

It’s also important to know well the Tiger features before starting to sell apps (but this seems like an obvious thing).

Step 3: Talking of the advantages and not the features

Create for free some apps by sectors on Tiger (you will show them to your prospects)

Then click on “Promote”. Here you will find the QR Code of each application.

If you scan it with your mobile, the WebApp of your

application will open.

Step 4: Showing a Display

This is not an application. This is just a WebApp.

If you want your prospects to show it like an app:

Step 4: Showing a display

In your admin interface click on “manage” and then go to “Promotion”.

You will find: A QR Code related to this app An A3 poster (psd format) A POS template (psd format)

Step 5: Giving advices and tools

Make clear to your client that he can manage and update content whenever he wants.

We provide you an admin interface for this in white label on the domain name of your choice.

You just have to create accesses for your clients.

Step 6: Giving the client the possibility to manage everyday

Elements you need to build an application

“Selling is just the starting point, now you have to build it”

Email address of the manager

Logo of the company

Color and graphic guidelines of the company

Elements you need

Depending on the desired features Pictures Youtube links RSS feed A first piece of news A list of products with their pictures (optional) One or several promotions His loyalty program: number of points, gifts,

conditions. Etc.

And, of course his name, address and phone number

Elements you need

Following-up and managing of applications

To manage his applications, the retailers will need an interface. Thus, you will have two possibilities:

He can manage his applications directly on Tiger

He can manage his applications on an admin interface in white label, with your colors and the domain name of your choice.

Managing the application

If you want to know more about TigerAppCreator:

www.tigerappcreator.com

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