Webinar: Get More from Mobile Search: Tips from Leading Retailers
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Transcript of Webinar: Get More from Mobile Search: Tips from Leading Retailers
Get More From Mobile Search
Confidential & Proprietary. © Adlucent 2014
Data Driven Retail Optimization
About the Speakers
Dean Skonieczny VP of Products, Adlucent [email protected]
Mike Weisbuch Solution Strategist, Adlucent [email protected]
• Pioneer in online retailing & premium search market leader for past decade
• Paid search, PLA, Feed Management, Display products and services • Product level advertising for 10+ years • Hundreds of Millions in incremental Amazon revenue attributed to
Adlucent • Introduced unique, relevance-based online advertising optimization &
pay-for-performance model • Focused on intent-based optimization
The State of Mobile Commerce • US adults spend an average of 2 hours and 51 minutes per day
on their mobile devices –eMarketer
• Consumers who used a mobile device during their shopping process converted at a 40% higher rate –Deloitte
• Mobile now influences $.36 on every dollar spent in a physical store –Deloitte
• By the end of this year, mobile will represent nearly 10% of all media ad spending, making it the third-largest advertising vehicle behind TV and desktop –eMarketer
• It all starts with a search… 89% of consumers turn to a search engine to research products, companies and brands –Fleishman-Hillard
Q&A
Dean Skonieczny VP of Products, Adlucent [email protected]
Mike Weisbuch Solution Strategist, Adlucent [email protected]